Using LanguageⅠ优秀完整教案

Unit 5 Inside advertising-Using language KEPPING ADVERTISERS HONES Teaching Design Introduction Language is learned to be used in and for communication. So in this period we shall have the students read, listen, speak and write in English, focusing on the advertising, making use of the words, expressions, structure es and topic ideas covered in this unit.

Objectives

■ To help students listen, write and speak about advertising ■ To help students read the passage KEPPING ADVERTISERS HONEST

■ To help students know what a good advertisement is. Procedures I. Warming up

(1) .looking at my present objects about advertisements and ask them to decide whether they are good or not. (2) Listen to a song named We Will Rock You about百事可乐Pepsi Cola (3) Master some useful words and expressions. II. Listening

Go to page 47. You are to listen and tick and listen and write. ● Pre-listening exercises

What service businesses often advertise over the radio? What points are important to consider when making a radio commercial? ● While -listening exercises

Listen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Pr ess the "Final Score" button to check your qui z. ●Post-listening exercises

What are your opinions about these questions? What elements make a radio commercial really great?

How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?

How does radio advertising differ from other forms of media including television, newspapers,

billboards, and magazines? III. Discussion Go to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement. IV. Reading

Go to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut the sentence into thought groups, blacken the predicative, darken th e connectives and underline all the useful expressions.

(1).Read the passage quickly and find out the ways to keep advertisers honest. (2).Match the two columns. V. Group work: Design your own advertisements and then introduce your advertisements. Then choose evaluate the best.

1.The criterion(criteria) of the good advertisements: 1.legal 2.decent 3.honest 4.truthful 2.Tips for introducing your products: Who advertises? Why do they advertise? Where do they advertise? How do they decide where to advertise Does advertising work? VI. Consolidation: to ask them to fill the blanks. VII．Conclusion 1.Master some useful words and phrases. 2.Improve your reading comprehension 3.Know how to advertise your products 4.Know the criterion(criteria) to evaluate the advertisements VIII. Homework Exercise 3 on P85