Warming up、Pre-reading、Reading、Comprehending多媒体教学设计及其点评

选修9 Unit5 Inside Advertising Reading: How Advertising Works? I. Teaching Aims Knowledge aims: Get students to know some knowledge about the advertisement, such as its definition and how it works and so on.

Ability aims: The teacher divides the whole passage into several parts and each part is used to train one special skill for the students. Emotional aims: Get students to know how advertising works and how to judge what is an effective advertisement.

II. Teaching important and difficult points：

Get students to learn to use the context of a passage for skill training and find the related information for reading comprehension as quickly and effectively as possible. III. Teaching methods: Task-based teaching methods IV. Teaching aids:

Multimedia

V. Teaching procedure: Step 1 Lead-in

Get students to enjoy a video about an advertisement and introduce the topic of the passage—advertising. Step 2 七选五（Seven selected five）

The teacher hides five sentences in the first three paragraphs and get students to choose five correct sentences from seven choices. They should also try to get the main idea of each part according to the content, the titles and the subtitles.

Step 3 语法填空（Rational Cloze）

The teacher hides 10 words from Para4, Para5 and Para6 and get students to fill in the blanks while reading. They should also try to get the main idea of each part according to the subtitles.

Step 4 完形填空（Cloze）

The teacher hides 6 words from Para7, Para8 and Para9 and get students to choose the correct answers from four choices. Students are required to choose the correct answers according to the context of the paragraphs.

Step 5 阅读理解（Reading comprehension）

Get students to fill in the mindmap about the structure of the whole passage and then choose the correct answers to two questions about reading comprehension.

Step6 Show Time

Get students to make advertisements for their favorite things that they want to share with others. Step7 Homework

Get students to read the text in detail and find useful sentences worth reciting.