Learning about Language第一课时评课稿

教材分析：

本单元的中心话题是广告。具体内容涉及“什么是广告”、

“如何制作有效的广告”、

“广告的语言特点”以及“广告行业的道德规范”等。语言技能和语言知识都是依据这一中心话题设计的。

Warming up部分保护了关于广告的几个一般性问题，使学生快速进入本单元的主题。

Pre-reading部分要求学生在读文之前先读图，然后讨论这几则广告的目的、所采用的策略以及所达到的效果等等。

Reading 部分是一篇关于广告运作机制的说明文。在结构上大标题和小标题将文章脉络勾勒得十分清晰。

Comprehending 部分练习1包含若干开放性问题，对课文进行读后小结。练习2是小组讨论题和读前练习1相互呼应，练习3是一个任务型的延伸活动，以角色扮演的形式要求学生设计一个牛仔服的宣传广告，以扩大其顾客群。

Learning about language部分由词汇和语法两部分组成，词汇有三个练习；练习1旨在通过语篇练习来考察学生是否掌握本单元有关广告的重要词汇。练习2考察学生能否在新的语境下运用课文中所呈现的部分生词。练习3总结了本单元出现的重要介词短语。语法部分复习了宾语补足语的用法。

Using language部分涵盖了听、说、读、写四项基本技能。

Summing up部分要求学生自评；是否通过本单元的学习了解了广告的运作机制，哪些内容引发了学习兴趣、词汇和语法的掌握情况如何。 ⅠTeaching aims and demands: 1. Knowledge aims Words and phrases: Billboard, casual, garment, advertiser, advert, inform, association, target, basis, technique, lane, feature, conscience, worthy, corporation, budget, expense, broadcast, rely, visual, generate, response, stereo, refresh, partly, murder, suitcase, sheet, actress, typist, spokesman, fluent, hostess, invitation, appoint, chairman, raise, dial, operator, litre, mature, fashion, misleading, ethical, dishonest alcoholic, tobacco, ban, promote, immoral, decent, ethics, offending, beware, consumer, trustworthy

2. Ability aims:

1) Enable the students to talk about advertising and advertisements. 2) Help the students learn how to talk about their opinions about advertisements II. Teaching important points and difficulties: 1．how to talk about their opinions about advertisements 2. How to master the Object Complement

III. Teaching arrangement : Period1&2 Revising useful structures Period 3&4 Listening & writing Period5 Using language reading Period6 Summing Up in Unit 5 IV. Teaching aids: A tape recorder; the blackboard; CIA

1

V. Teaching Methods: 1. Task-based teaching and learning

2. Cooperative learning 3. Discussion and practice

Period1&2 Revising useful structures Step I Lead-in T: Finish exercise 1 on P46. Tell what can be used as object complement.

1．Through the window, I could see the rain ____________ in sheets. 2. Mother made Charles ___ his bedroom before he went out. 3. Can you smell something ________? It must be coming from the kitchen. 4. When the police arrived, they found the actress _________ in the bathroom. 5. The boss ordered the typist ______ all the documents ready. 6. The robbers forced the man ___________ the suitcase. 7. A lot of practice helped the spokesman __________ a more fluent speaker. 8. The hostess had the invitations ________ a week before the party.

Step II. Grammar 可以用作宾语补足语的有名词、形容词、副词、介词短语、动词不定式、v-ing形式和过去分词。能带宾语补足语结构的动词一定是及物动词。

1、

感觉动词feel, hear, listen to, notice, observe, see, watch, look at 所接的宾补可以是v-ing形式,也可以是动词原形。但变为被动语态时,不定式要带to。

2、含使动意义的动词, 所接的宾补多为动词原形或过去分词。

let, have, get, make, would like, want等。

3、含命名意义的动词, 所接的宾补一般是名词。

call, name, appoint, elect, make, consider等

4、 v + sb. + to do sth. 结构中的动词, 所接的宾补一般是不定式。

advise, allow, ask, beg, cause, expect, force, get, help, inspire, invite, order, permit, persuade, remind, request, require, teach, tell, train, urge, want, warn, wish等

2

Step III. Practice Finish Ex. 2 on page 46

Step IV Homework Finish the exercises on workbook

Period 3&4 Listening & writing Step 1 Listen to tape and tick the words and expressions. superstar clothing stores run out singing wide and narrow save money uncomfortable dial the operator latest fashion litres of water Step 2 Listen again and finish the exercises on page 47. Ad 1 A: Cool shoes! B: Thanks. They’re Superstar. A: Expensive? B: Not at all. Superstars have great styles at reasonable prices. A: But I have big feet. B: No problem. Superstars come in all sizes. Long and short, wide and narrow. A: Where do you get them? B: All good shoe stores. A: Great. B: Want to dance? A: Again? Aren’t your feet sore? B: No way, not when I’m wearing Superstars! C: Superstar shoes and boots, latest fashions, all sizes, comfortable. (drag this word out cuuuumffffooorrtable) Available at all good shoe stores.

3

Ad 2 A: Dad, turn the tap off while you’re brushing. B: What for? A: It saves water. B: That won’t save much water. A: But if everyone in the whole city turns off the tap while they’re brushing their teeth, think how much water that would save. And if you stop singing in the shower, you won’t be in there so long and we’ll save litres of water. C: Sam’s right you know. The water in our dams is getting low. We could run out, you know. Besides, your singing’s terrible! B: OK, you’re right. We do need to save water. What other ways can you tell me about, Sam? A: I’ll show you. There’s a fantastic website. D: For information and tips on how to save water, visit www. huawater.com.cn

Ad 3 Woman: Star FM. The new station everyone’s listening to. Man: Find it on your dial at FM 104.5. Step 3 Writing 1.

Choose one of the things advertised in the listening but write a different ad for a different target. Some possible targets are listed below. elderly people teachers teenagers 11-olds car owners sports men and women parents young businessmen and women 2. Perform your ad to the class. Ask them to guess who your target is. Step 4 Homework

4

1. Write down the ad in your exercise book. 2. Finish your workbook exercises.

Period5 Using language reading Step1 lead-in T: There are many advertisements around us; some are honest, while some are dishonest. Appreciate the following advertisements; tell which one you believe and which you don’t. Let Ss know not all advertisements are honest, and they should have the abilities to tell them apart. Step2 fast-reading Read the passage quickly and find out the ways to keep advertisers honest.

T: If you want to be a smart consumer, you should know how to avoid being treated. Read the passage quickly and find out the ways to keep advertisers honest. S: ①The law. ②Advertising organizations. ③Complaints organization. ④The consumer.

T: Would you complain about any of the advertisements in this passage? S: The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.

Step3 Language points of reading text 1. go to a lot of trouble to do sth. = take the trouble to do sth. 花费功夫/钱财去做某事

5

She'd go to any trouble for him. He went to great trouble to make his guests comfortable. 2. decent adj. 指人时, “诚实的; 正派的; 值得尊敬的; 举止端庄的”

They are all decent, hard-working citizens. 他们都是诚实勤劳的市民。

She was impressed by his decent behavior.他举止得体, 给她留下了深刻的印象。

( on ppt) Step 4 homework 1.

Review the whole text 2.

Prepare for the next period.

Period 6 Summing Up in Unit 5 Step 1 Exercise checking Check the exercises on workbook and other materials. Step 2 summary to unit 5 Step 3 homework Review the whole unit 5

课后反思：英语这门实践性很强的语言学科，必须通过师生间、学生与学生之间大量的用英语进行的交流，才能达到

培养学生交际能力的目的。多媒体仅仅是教师教学手段中的一种，只能起到为教学服务的作用，它不可能完全代替教师在课堂上的教学活动。换而言之，教师处于主导地位，媒体处于被支配地位，它是教师教学活动的辅助设施，不能反客为主；我们为了教学而使用它，并非为了使用它而教学。 通过对该单元的学习，学生已经对广告这一话题有了更深层次的理解，但是用语言口头来表达方面依然还存在问题。

6