Warming up、Pre-reading、Reading、Comprehending优秀教学设计

Book IX Unit 5 Inside Advertising教学设计

How Advertising Works

Reading 丽江市古城区第一中学

和勇凤

【Learning objectives】

1. To know how advertisement works through reading.

2. To learn to design an advertisement with the learned from the text.

Warming Up

Watch a video of ads. I’m sure you are familiar with these brands. Yes?

Please tell me what are they and discuss: 1.

Where do you see or hear advertisements?

2. Can you think of anywhere else you see or hear advertisements?

Yes, ads are around us everywhere. So, today, we’ll learn something more about ads, that is, how advertising works.

Pre-reading

As you can see in our textbook, in this passage, there are several pictures. Discuss each of the advertisements on Pages 42 and 43 in pairs.What does the advertisement want you to do and do a match game? You have 2 mins.

Please share your opinion with us.

This text has many headings in it. They tell us the clear structure of the passage. We can see there are four sections in it.

Scan the headings of each section and get a general understanding of the text. So the first para is Section I and it’s the introduction. Section II is para 2; Section III is para 3-7; Section IV is the last two paras.

While-reading Step 1. Detailed reading:

Since we’ve got the main idea and the structure of the passage, we’ll go to the details. Read the passage carefully and answer the following questions: 1. What is an advertisement? 2. How do advertisers make effective advertisements? 3. How effective are advertisements? Step 2. Conclusion

Post-reading We have learnt how advertising works, and can you design an advertisement for the following products or items?

1. An advertisement for your favorite(cell-phone, jeans, book, computer etc.) 2. A public service advertisement（公益广告）

Tips for you: 1.

Our

target people are

…? 2.

We want to put it on TV (or radio, internet, newspaper, magazine )…

3.

We will appeal to our target by…

4.

….

Homework

1. Share your advertisement with your parents. 2. Review the key words and expressions in this passage.

教学反思

本节课结束之后，我将本节课对照课堂实录视频仔细回顾了一遍，结合自己上完课之后的感受和体会做简要总结和反思。

一、优点：

1.课前准备充分。自己在认真研究课标和教参的基础上仔细研读课文,深入挖掘课文阅读内容学习的探究点和育人点。

2.设计了较有深度的探究问题和多种学习活动。对课文的分析透彻，

问题的

设计多样化，引发学生思考。

3.制作了微课，精选三个广告诱导学生，激发学生的学习兴趣。

二、不足之处：

1. 在课堂上，个别学生听不懂教学指令，全英文上课依然是难点。

2. 课堂步骤较紧张。下课前没有给学生留下充足展示时间和总结时间。

3. 给学生开口说的机会还不够多，post reading部分应留下充足时间让学生进一步发挥自己的想象。

三、目标：

1.加强专业学习和英语口语练习。课堂上能迅速反应和说一口流利标准的英语是一个英语老师必备的素质。 2.加强学习现代化设备的学习和使用。在课件制作上还可以更美观，使课堂设计尽可能增强学生的学习效果。

3.加强对学情的调查和对学生的研究。备课不仅要备教材，备课堂设计，更要备学生。真正根据学生的需要来设计课堂，体现学生的主体地位。