Warming up、Pre-reading、Reading、Comprehending优质教案设计

教学设计

黄国庆

广东北江中学

课题名称：Jack Ma and Alibaba

时

间：2015.01.08 课题类型：视听读

班

级：高三8 教学目标：1.听说训练

2.翻译训练

3.语法填空练习

4.情感教育：创业与奋斗

教学过程：

Step 1. Watch the video of Alibaba founder Jack Ma ( 20 minutes ) 板书词汇：Jack Ma & Alibaba

Internet giant 巨头

Alipay

支付宝

found

创立

fake goods 假货

loans

贷款

Step 2. Fill in the blank

(on the handout)(6 minutes)

Lara Logan tells 60 Minutes Overtime about Jack Ma's rise from poverty to billionaire -- and the joy he gets from performing for his _______ (employ). This week on 60 Minutes, Lara Logan reports on Alibaba founder Jack Ma, ____ recently made history when his Internet shopping company ______ ( go) public on the New York Stock Exchange. Producer Howard Rosenberg tells 60 Minutes Overtime ____ Ma spent more time with 60 Minutes than

any other journalists. Eight hours of interview, to be exact, says Logan. During that period, the 60 Minutes teams discovered Ma's quirkier side, ______ includes dressing up like a punk rock star while performing _______ thousands of his people on stage. "Jack Ma is pretty unique and pretty quirky ____ American standards," Logan tells 60 Minutes Overtime. Ma also does some card tricks for the team, _______(show) off his sleight(灵巧) of hand.

Ma tells Logan that this year alone he ______( marry) between 600 and 700 couples that work for him. ______ Logan presses Ma on the unusual practice, Ma says that they

should learn and that they should make their workers happy. 板书答案：employees, who, went, that, which, before, by, showing, has married, When

Step 3. Translate and answer the questions. (on the handout)(10 minutes) 1.

马云参加了几次高考？

2.

为什么他父母反对他再次参加高考？

3.

他大学毕业后干什么工作？

4.

阿里巴巴由几人共同创造？

5.

马云对网店卖假货的态度怎样？

1.How many times did Jack Ma take part in the college entrance exams ?

2.Why were his parents opposed to his taking part in the entrance exams again ?

3.What did he do after graduation from college ?

4.How many people co-founded Alibaba ?

5.What is Jack Ma’s attitude towards net-shops selling fake products/ goods ?

Answers:1. Three times

2. They were afraid he would fail again.

3.He taught in a school.

4.There are eighteen co-founders.

5.He is extremely angry about it. 板书：问题和答案中的重点单词、词组或句型

College entrance exams, co-found, co-founder, net-shops, on-line shops, fake goods Step 4.听写句子.( 5 minutes) 1.

Without social status, wealth, connections, the only other way to get ahead in China was education. 2.

Because you've take care of the customer, take care of the employees, shareholders will be taken care of. 3.

It created millions of jobs and made Jack Ma a hero to millions of Chinese.

教学反思：

1.

非常重视语言输入！高三学生目标明确，为了高考，他们需要准备口语训练和笔试题型训练。本节课就是为了听力、疑问句翻译和语法填空训练，选用了传奇人物马云的创业与成功报道。很舍得给学生听力时间20分钟。

2.

结合高考题型训练。除了疑问句翻译（口试第二部分必考），还结合听力材料内容编写了一段语法填空题。既让学生反思刚听的内容，又检查自己的语法水平。

3.

整个听力材料很鼓舞人，很励志。情感教育还渗透在听写句子中。

III. Writing (on the handout for homework)

马云1964年9月10日生于浙江杭州。

1988年从杭州师范学院毕业，被分配到一所学院教英语。他发起西湖边上第一个英语角。1994年，对电脑一窍不通的马云，在朋友的帮助和介绍下开始认识互联网。第二年他们的网络公司就开张了，成为中国最早的互联网公司之一。其后三年时间，他们利用网络赚到了500万元。由于他们的努力，他们后来创办的阿里巴巴网站得于成功。他认为要多向别人学习，“永远要相信边上的人比你聪明”。

参考词汇：马云

Jack Ma

师范学院Teacher’s College,

毕业graduate

创办

found

One possible version Jack Ma was born on Sept. 10,1964, in Hangzhou, Zhejiang. After he graduated from Hangzhou Teacher’s College in 1988, he was sent to a college to teach English .He started the first English Corner at West Lake . In 1994,Jack Ma, who knew nothing about the internet, got to know it with the help and introduction of his friends.Their IT company,which was one of the earliest in China, opened in the following year. In the later three years they made five million yuan from it. Their hard work also brings the success of

Alibaba that they founded later. He thinks that learning from others is very important because he often says, “believe for ever that people around you are smarter than you !”

VI

After-class reading

Jack Ma brings Alibaba to the U.S. Lara Logan speaks with the founder who took $50,000 in seed money and created a company valued at $231 billion The following is a script of "Chairman Ma" which aired on Sept. 28, 2014. Lara Logan is the correspondent. Howard Rosenberg, producer. By now you've probably heard of Alibaba, the Chinese Internet giant that's able to reach millions upon millions of previously unreachable Chinese consumers. The company went public this month on the New York Stock Exchange and became one of the most valuable in the world and Alibaba is just getting started. Everything about the Alibaba story is unconventional. Beginning with its founder, Jack Ma, who gained global celebrity status these past 10 days, as his image became ubiquitous on business news channels and media outlets across America. We got to know Jack Ma before the onslaught, beginning over a year ago in China, where he talked with us about his relationship with the Chinese government, and his unorthodox business philosophy, which surprisingly, gives shareholders almost no say over how he runs the company. Jack Ma: If you want to invest in us, we believe customer number one, employee number two, shareholder number three. If they don't want to buy that, that's fine. If they regret, they can sell us. Lara Logan: In the U.S., the shareholder is usually first. Jack Ma: Yeah. And I think they were wrong. The shareholder, good. I respect them. But they're the third. Because you've take care of the customer, take care of the employees, shareholder will be taken care of. Ma's unconventional view didn't stop Wall Street from pouring $25 billion into his company, now listed on the New York Stock Exchange as "BABA." It's an Internet shopping behemoth, a collection of online marketplaces where buyers and sellers connect to do business. Most of the company's money comes from advertising and small transaction fees. On its most popular website, Taobao, users talk to each other, barter and engage in a way that doesn't happen on American e-commerce websites and Alibaba says there are close to a billion products for sale. Lara Logan: If I'm buying a house, I can do everything from find an architect to buying doorknobs to furnishing the entire thing from start to finish. What else? Jack Ma: Yeah. You can buy anything, as long as it's legal. Anything. Lara Logan: Five, six years ago, you weren't even making a profit. In fact, in 2002, you made $1 in profit. And today you make how much? Jack Ma: Billions. Lara Logan: Billions of dollars. Jack Ma: Yeah. Yeah. It's now the biggest e-commerce firm in the world, dwarfing the combined sales of

Amazon and eBay. And Alibaba has helped create hundreds of millions of Internet consumers, a whole new social class in Communist China, people who never had access to modern commerce before Jack Ma came along. Lara Logan: And now you have 500 million registered users? Jack Ma: Yes, yes. It's only, only like a little bit more than 40 percent of China population and we need more. We have over 100 million people visiting the site, shopping every day. Coming. And it's just the beginning. When Jack Ma dreamed up Alibaba in 1999, the online world looked nothing like it does today. The most popular search engine was Yahoo, not Google. There were no iPods, iPhones or iPads. Only four out of 10 American homes had Internet connections. And the World Wide Web barely reached all the way to China, where retail stores were rare outside the big cities. For most of the country, there was no such thing as package delivery or credit cards. The only way to buy anything was face-to-face and in cash. Jack Ma: When we started the e-commerce nobody believed that China would have e-commerce because people believed in 'guang-shi,' face-to-face, and all kinds of network in traditional ways. There's no trust system in China. He had to overcome centuries of tradition by showing Chinese buyers and sellers that they could trust Alibaba with their money in this new virtual world. He did it by guaranteeing the transactions and creating his own payment system, an escrow account where Alibaba holds the buyers' money until the goods are delivered.

Jack Ma: Every day we finish more than 30 million transactions. And that means that there, you are buying things from somebody you have never seen. You are giving products to the person you have never met. And there are some guys you never know that he's going to take your products to that place, to that person. I want to tell the people that the trust is there. Lara Logan: Because it's all about trust. Jack Ma: It's all about the trust. Now anyone, rich or poor, with access to the Internet and something to sell, can connect with hundreds of millions of potential customers on one of Ma's websites. Ordinary people in China, who never had a way to do business with each other before, today have a stake in the online world. That idea was revolutionary. It created millions of jobs and made Jack Ma a hero to millions of Chinese. Lara Logan: So this is your old stomping ground, right? Jack Ma: Yeah. We met Jack Ma in Hangzhou, an ancient city in southeastern China famous for its beauty. This is where he grew up poor in the 1960s, during the chaos of Mao Zedong's Cultural Revolution, when the country was cut off from the West. Then in 1972, Richard Nixon came to his home town. It was the first visit by a U.S. president to Communist China and the city became a mecca for foreign tourists. Through them, 12-year-old Jack got his first glimpse of a world beyond China. Jack Ma: The name Jack was given by an American tourist. He told us how he taught himself English, walking up to foreigners and offering free tours in exchange for free lessons. Unlike many successful Chinese entrepreneurs, Jack Ma

never studied in the U.S. He also had no status, money or connections. The only other way to get ahead in China was education and he failed the college entrance exam twice. "I never touch keyboard before. I never using computer before. And I say, 'What is Internet?'" Jack Ma: My parents do not want me to take examinations again. Lara Logan: Because they didn't want you to fail again. Jack Ma: They believed I would fail again. Lara Logan: How did that affect you? Jack Ma: That's a good question. Nobody ever asked me how that affected me before. It really affected me a lot. I failed for the first time, and then I ask for looking for jobs. I went to interview jobs for about ten or 15 times and all reject by people. Lara Logan: Why did everyone reject you? Jack Ma: I was not the standard, that normal people like... Lara Logan: Because you were small? Jack Ma: Normal. I was small. Lara Logan: And skinny? Jack Ma: Skinny, not handsome and, terrible, the way I talk. And they probably just don't like it. Ma made it into college on his third try and became an English teacher. With no computing or engineering background, he's an unlikely tech titan but he says he was captivated by the Internet from the moment he first saw it in 1995 when he came to the U.S. as a translator. Jack Ma: I never touch keyboard before. I never using computer before. And I say, "What is Internet?" He say, "Jack, you know, search whatever you want on the Internet." I say, "How can I search? What does search mean?" He said, "Just type." I say, "I don't want to type." Computers so expensive in China, I don't want to destroy it. He said, "It's not a bomb. Just type." So, I typed the first. Word called "beer." At that time, very slow, come on the American beer, Japan beer and the German beer but not China beers. So, I was curious. And I type, "China." No China. No data. Came back to Hangzhou with $1 in my pocket, scared, worried. And I came back and I said, "I want to do something called Internet." "I tell the government, if people have no jobs, you are in trouble. Government will be in trouble. My job is to help more people have jobs." His first two ventures failed. Four years later, he convinced some friends and former students, most of whom had never used the Internet, to invest in him and his vision for Alibaba. With just over $50,000 in seed money, the company was born. Today, it is valued at $231 billion and is headquartered in Hangzhou on a sprawling state-of-the-art campus that rivals any in Silicon Valley. Ma's personal fortune makes him the richest man in China and one of the most influential. It's impossible to run a business on Alibaba's scale without official blessing. Lara Logan: You were quoted saying, "When you have millions of small companies using your site and billions of dollars in transactions every day, the government cares." So what do they care about? Jack Ma: They care that I can stabilize the country. I tell the government, if people have no

jobs, you are in trouble. Government will be in trouble. My job is to help more people have jobs. Lara Logan: So usually when people succeed in China, they either have connections, political connections, or they come from a wealthy family. You had neither. Jack Ma: No. Lara Logan: And you've done this without interference from the government? Jack Ma: Well, I never got one cent from the government. I never got one cent from China banks. So I'm very independent. That was true when Alibaba began and most of its capital still comes from abroad. But more recently, some of its smaller investors have included institutions with ties to China's ruling elite. Alibaba has also benefited from Chinese government policies that make it difficult for foreign competitors to operate there. Ma explained how he walks a fine line with Beijing. Jack Ma: I have a very strict talk to my teams. Never, ever do business with government. In love them. Don't marry them. So, we never do projects for government. If they come to us and say, "Jack, can you help with this?" Good, I will introduce friends to you who are interested in doing that. Or if you wanted me to do it, I will do it free for you. Just next time don't come to me again. Don't. Because of that, we keep very good love-relationship with the government. When we pressed Ma, he acknowledged there are times he has to bow to Chinese authorities. Though he was surprisingly frank about a subject that is also sensitive among U.S. Internet companies, including Google, Facebook and Yahoo.

Lara Logan: You gather more information on Chinese citizens than anyone else in the country. Jack Ma: You mean me. Lara Logan: Yes. Jack Ma: Yeah. Lara Logan: So when the Chinese government comes knocking on your door asking for that information, how do you handle that? What do you do? Jack Ma: Okay. We have a very strict process working with the government. If they want to do it, it's related with the national security, we'll work together. Any country, any citizen, anywhere, you have to work. I believe Google has to if the national security of the U.S.A. Facebook has to do it. Alibaba would definitely have to do it. What worries some investors is the possibility that China could take control of the company and all of its assets at any time. And then there's Alibaba's unusual corporate structure, which puts all the power in the hands of Jack Ma and a small group of insiders. [Arnold Schwarzenegger: First of all, I want you to put on this.] But there's another side of him that's little known outside of China, where he's a celebrity. A cult of Ma reaches across the country and inspires almost fanatical loyalty among his employees and their families, who record his speeches and quote his sayings. Here, he is dressed as a punk rocker performing for an enthusiastic audience of 20,000 Alibaba workers at a company anniversary celebration. [Jack Ma (singing): You are so beautiful to me.]

The Chairman Ma show is now playing here in the U.S., bringing with it the potential of hundreds of millions of Chinese consumers for products made in America. Lara Logan: So this is not Jack Ma's American invasion. This is not Google, Amazon, eBay, be afraid. Jack Ma: We come to help, not invade. For example, bring the U.S.'s small bus business come to China, this is something that we can do better, because we have 100 million buyers today, every day. We don't know, three years, 300 million?