Learning about Language第二课时教学设计

仲元中学2012-13高三级英语科M9U5 Inside Advertising导学稿

编号72

(M9U5-2)

三元整合导学模式英语学科导学稿

主编人：王柳青

审稿人：高三英语科组

定稿日：8月

使用人：高三

Period 2 Phrases and sentences 本节课你要努力完成以下的任务：

1.

自主阅读P42~43和P48课文，完成预习任务。

2.

在老师的指导下，学习课文中的优美句型并背诵。

【课前预习】

阅读课本P42~43和P48, 根据中文提示，找出下面的词汇和短语，并在课本中划起来。

Reading 1: •

Para1 •

come across偶遇

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attach…to…贴

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turn…into…变成

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avoid doing sth •

avoid being done避免

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Para2 •

communicate its message 传达信息

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Inform or educate the public 知会或教育大众

•

Para3 •

reach its target audience 到达目标群体；让目标群体得到信息

•

it makes sense to do做……是有意义/符合逻辑的

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appeal to sb

吸引

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likes and dislikes 喜恶

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fit into

适应

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form the basis for构成/打下基础

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Para4 •

appeal to one’s hopes, dreams, emotions, desires or conscience 迎合

•

Fast/slow lane快慢车道

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fit in适合；合群

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Para5 •

feature rich and famous people (n./v.)特征；以……为特征

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grab the attention of sb 受某人注目；吸引某人

•

worthy citizens有价值的/高尚的公民

•

Para 7 •

as well as=besides; apart from除了……之外

•

expense 编号

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仲元中学2012-13高三级英语科M9U5 Inside Advertising导学稿

编号72

(M9U5-2)

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at one’s own expense自费

at the expense/cost of sth以……的代价

be appropriate for sth适合

it is appropriate to do sth做……是适宜的

it is no use doing sth做……是没有用的

visual effect视觉效果

to generate emotional responses to引发对……情感上的反应

Para8 have no use for不需要；厌恶

Para9 be constantly exposed to sth

经常处于……(的环境)/经常接触……

over time = over a period of time随着时间的流逝/推移

Reading 2 1.

道德规范

a code of ethics 2.

投诉机构

complaints organization 3.

买者自负

Buyer Beware 4.

泛滥成灾

be flooded with 【课堂讲练】

在这一部分，老师将带领大家学习课文里的优美句子，你要认真仿写，课后按时背诵，在下一课中，老师将会抽查要背诵的句

•1. 一个人的喜恶通常会构成日后他择业的基础。（背）

______________________________________________________________________________________________________________________________________________ •

One’s likes and dislikes usually form the basis for his choice of future jobs.

•2. 要想把你的信息传达到你想传的人，就必须选择正确的媒介以及令你的信息有趣，这样是很重要的。（背）

______________________________________________________________________________________________________________________________________________ It makes great sense to choose the right medium and make your message appeal to them if you are to communicate it

to your target audience

•3. 因为这种服务迎合了某些人情感上的需要，所以它很快就吸引了很多顾客。(背) ______________________________________________________________________________________________________________________________________________ •

Appealing to some people’s emotions and desires, this kind of service grabbed the attention of many customers.

•4. 有些人会走极端——他们不惜以自己的生命作为代价来赚钱。（背）

______________________________________________________________________________________________________________________________________________

•

Some people go to extremes to earn money at the cost/expense of their own lives.

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仲元中学2012-13高三级英语科M9U5 Inside Advertising导学稿

编号72

(M9U5-2)

•5.他们正在热烈讨论有那份报告引起的争端。（背）

______________________________________________________________________________________________________________________________________________ They are heatedly discussing the controversy generated by the report.

•6.她奶奶还在世时，她经常接触爵士音乐。（背）

______________________________________________________________________________________________________________________________________________ She was constantly exposed to Jazz music, when her grandma was still alive.

•7. 经常接触暴力会让人心冷漠。（背）

______________________________________________________________________________________________________________________________________________ •

Being exposed to too much violence can harden one’s heart.

•8. 他的父母不惜费劲周折和钱财让他

到市里最好的中学上学。(背) ______________________________________________________________________________________________________________________________________________ •

His parents went a lot of trouble and expense to send him to the best high school in the city.

•9. 网络上到处是不健康的信息，因此学校认为在正确使用网络上给学生指引是他们的职责。（背）

______________________________________________________________________________________________________________________________________________ •

As we are flooded with unhealthy information on the internet, many schools think it their duty to give students proper guidance on using the internet.

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