Warming up、Pre-reading、Reading、Comprehending含PPT的教学设计及点评

Teaching Design (HOW ADVERTISING WORKS) Introduction

In this period, after the warming up, students will first be asked to look at an ad and answer questions about advertising. Then by skimming and scanning, they will be helped to learn about what is advertisements,how to make an advertisement, how advertising works. By answering the questions, doing the relative exercises, students can know the passage more completely. Objectives ■

To help students learn to express different views for argument ■

To help students learn to read an exposition about advertising

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To help students better understand “ads”

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To help students learn to use some important words and expressions ■

To help students identify examples of the object complement in the text Focus Words Billboard, casual, advertiser, association ,target, broadcast, visual, generate Technique, lane,feature, conscience, worthy, corporation, budget, expense Expressions

turn into, fit in to, rely on, have no use for,

Procedures 1.

Lead-in

⑴ Lead in by defining advertising

①Some questions:Do you know what is advertising? Can you share some forgettable advertisements?

ADVERTISING is a paid form of communicating a message by the use of various media.

It is persuasive, informative, and designed to influence purchasing behavior or thought patterns. ②Before we learn the passage, showing some creative advertisements to students. Now turn to page 42. We shall take HOW ADVERTISE WORKS today. ⑵ Lead in by words review

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①Read the new words we have learned together ②Game Time: find the meaning of the words according to the pictures

2.

Pre-reading

⑴ Predicting According to the title, guess what the author will write in the passage.

Topic:advertisement; What? Why ? How?

⑵ Main idea Read the passage quickly, divide it into four parts and find the main ideas of them Part 1 Part 2 Part 3 Part 4 It is important to understand how advertisements work

What is an advertisement? How do advertisers make effective advertisements? How effective are advertisements?

3. Detailed reading

Read and learn the text HOW ADVERTISING WORKS parts by parts, and finishing the relative exercises. ⑴ part one Listen to the tape and finish the Blank filling about part1. ① Definition An advertisement is a _____ or _____ that _____or _____ people ② Means It can use _____, _____,_____, or ____ to communicate its message. ③ Advertisers

Adverts are not only made and paid for _____, but also_____, _____ and _____ that wish to _____inform or educate the public. (2)

part two Read para 3-7,Imagine that you are an advertiser: How do you make effective

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advertisements?

Some examples from the passage, students need to find the ways to make those kind of advertisements. ①If you want to advertise some newly designed computer games, what will you consider first ? (I should make my advertisements appeal to adolescent boys,

because they are more likely to buy computer games than any other group.) ② In the advertisement of sports shoes, we see the vivid colors and flames.

The message it is sending is :_________ (Buy our shoes and you'll live an exciting life in the fast lane.) ③If you want to advertise goods and services related to cars,and your budget is not big,which media are most appropriate for your product ? Why ? (I will use radio to advertise my products, because television ads are more expensive and most cars have radios, thus making the messages reach a lot of drivers easily.) After those questions, students can make a conclusion about How do advertisers make effective advertisements? ①Identify your target ②Appeal to your target ③Use a suitable medium (3)

part three Task 1: some true or false questions

①people are likely to be persuaded if the product is unsuitable for them. ②Making people constantly exposed to advertisements can help to change our opinion over time. Task 2: Reading comprehension questions

① A successful advertisement must not _________. A. use a suitable medium

B. appeal to your target C. persuade people to buy products one is not

interested in

D. identify its target

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②What is the main idea of the last part of the article? A. Advertisements are always effective.

B. Advertisements are not effective. C. Advertisements are not always effective.

D. Advertisements are both effective and ineffective.

4. Discussion Are you easily persuaded by the advertisements around you ?

Why or why not?Give your reasons.

5.

Homework Learning by using: Advertising a concert You and your classmates have decided to put on a concert to raise money for an organization that looks after homeless children.

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