Warming up、Pre-reading、Reading、Comprehending教学实录与评析

Teaching design for

Unit 9 Advertisement BOOK II

栾城职教中心

焦军亮

Unit 9 Advertisement

I The analysis of the teaching material and students (教材和学生分析) 1．The analysis of the teaching material（教材分析）

It is a reading passage. It plays a very important part in the English teaching of this unit. It carries the most important language and cultural information and the teacher should focus on this part. The reading includes the definition and function of ads, the ways to advertise as well as how to understand ads properly.

2．The analysis of students.（学生分析）

The students have a strong desire to go to college and familiar with the topic of ads. They prefer solving the problems, communicating with friends and expressing their feelings. This helps to do the teaching well. But some of them lack basic knowledge and learning ability. Their English is so poor that they nearly lose hope for English. We can’t complete the teaching task successfully if we don’t understand the students accurately. II Teaching Aims （教学目标）(According to my understanding of the material and students, I establish the following teaching aims) 1．Knowledge Aim（知识目标）

1）Master the key words and phrases: advertise, advertising, advertisement (ad), promotion, be to do, a great deal of, more or less, in fact, be used to ，by means of，It be said that…, play an important role in, make sure 2）Get further knowledge about ads 2．Ability Aim（能力目标）

1）Develop the student’s reading ability. Get information of the reading by fast reading and detail reading and retell the text. 2）

Learn the method of independent learning. Develop the ability of searching for the specific information. 3．Emotional Aim（德育目标）

1）

Train the Students’ spirit of cooperation and sense of exploration. 培养学生合作精神和探究意识。

2)

Through the learning, students can understand ads objectively and have the sense of social responsibility.

通过学习广告的知识，正确认识广告并增强学生的社会责任感。

III Teaching important points and difficult points（教学重点和难点）

English is social and practical. According to my understanding of the material and students, I establish the following Teaching important points and difficult points. 1．Teaching important points（教学重点）

1）Get students to master the key words and expressions：advertising, advertisement, promotion, by means of, a great deal of, more or less, play an important role in, make sure, the public, bring … to the attention of etc.

1

2）Understand the text better and get the knowledge of the ads. 2．Teaching difficult points（教学难点）

1）Retell the reading.

2）Complete all the teaching aims perfectly, especially the skills training and moral education as a whole. IV Teaching Strategies（教学与活动策略）

My Teaching strategies are based on the characteristics of vocational high school students and vocational high school English teaching. 1. （说教法）About teaching, I take “Communicative” Approach(交际教学法), “Task-based” language teaching (任务教学法) and Activity-based teaching (individual work; pair work; group work; class work) 2.

（说学法）About learning, by activities in groups, students learn English in an active, interesting mood. They study independently to get interest, knowledge and ability from the teacher and partners. V Teaching Aids（教学手段）

I’ll make use of the modern electricity teaching equipments and many kinds of teaching means; it can develop the Ss creativity in learning English, increase capacity and the effect of teaching VI Teaching Procedures （教学程序）(Including Step 1

Revision and leading-in、Step 2

pre-reading、Step 3 skimming、Step 4 Scanning、Step 5

Discussing、Step 6 Practice、Step 7 Summary、Step 8 Homework) Step 1 Revision and leading-in (3 minutes)

1. Revision Match the words and meanings. Let the groups answer them as quickly as possible. 以小组抢答的方式进行。

【Purpose】Through this part we can review the key words and expressions to prepare for the following steps. At the same time I aroused the sense of competition. 2. Let Ss enjoy some good advertisements. 3. Ask a question: Do you like something because of the advertisement? 【Purpose】The common ads and experience can lead in the class smoothly. Make them feel easy and interesting to learn. Step 2 Pre-Reading (2 minutes)

Listen to the tape of the reading 【Purpose】

By listening, the students can appreciate the beauty of English and get a brief idea of the text. It is also good for training listening ability.

Step 3 Skimming (3minutes) Read the text and answer questions 快速读课文找问题答案

What is an ad used for? Where can we see or hear the ads? What are the advantages of advertisement?

2

【Purpose】Top-down reading is a good way to train the ability of skimming. After this the students have got the general idea of the reading. Step 4 Scanning (10 minutes) 1). Read the text and find the topic sentence or the main idea of each paragraph. Encourage them to express their view.让学生读课文并找出每段的主题句。鼓励学生踊跃发言。

Structure

Part

I

Topic:

Introductions

of

advertisement

(1-2)

The definition of advertisement (1) Two examples of advertisement (2) Part

II

Ways

to

advertising

(3-6)

The ways to advertise

(3)

Advertising by brochures and newspapers (4) Advertising by posters

(5)

Advertising by TV.

(6) Part

III

Summary (the right way to understand ads)

(7)

【Purpose】In this part, the students improved their ability of analyzing the reading. They can express their view bravely and freely. 2) Ask the students to read loudly by themselves. 学生朗读训练阅读能力，使其了解文章细节。为下一步练习做准备。

【Purpose】

Through reading the text, the students have the further understanding of the reading and prepare for the exercises in reading comprehension.

3) Finish the exercises in reading comprehension by discussing in the group. 4) Check the answers with the whole class. 通过小组讨论, 共同分析提炼信息，完成任务。

【Purpose】

The students can learn to study in cooperation by means of discussing in groups and everyone has the chance to think and show. This can improve the students’ spirit of cooperation and sense of exploration. Step 5 Discussing (20minutes) 1.

Ask the students to read the text carefully and find the difficulties. Then discuss them in the group. They can deal with the difficulties by discussing, exchanging and referring to reference books. Ask and answer in groups with the teacher’s help. Judge each group and find the best one. The students can not only participate in the activities but also learn from the others. In the end, the teacher complemented the answers and made the language points clear and systematic. 学生在认真读文章后, 在组内进行讨论、交流、查阅资料共同发现问题、解决问题，然后按小组进行提问和解答，评价并选出表现好的。这样能让全班同学参与其中, 又能让学生取长补短。最

3

后教师进行指导、纠正、补充、系统化知识点。

notes: 1. be used to do

被用来做……

be used

for sth. / doing sth.

eg. Knifes are used to cut things.

The knife is used for cutting meat.

2. by means of

通过…

手段; 借助…方式

eg. They succeeded by means of

hard working.

3. a great deal of 许多; 大量+n.[uc]

4. It be said that….

据说…

eg. It is said that she likes reading. 【Purpose】Train their learning ability by means of group activity.

2.

Ask representatives of each group to retell the text. Encourage them to add their own point of view.

【Purpose】

In this part, students can output the language meaningful and combine the language with the practice.

Step 6 Practice (5minutes)

1.

Choose the best answer. The exercises are taken from entrance examination选择与本课知识有关的高考题进行练习让小组回答。

1) We communicate with each other by ______ of language.(’09河北对口) A .means

B. translation

C. speaking

D. tools 2) It ____ that an important meeting will be held in our city.

(’09河北对口）

A. reports

B. said

C. is reported

D. is saying

3) _______ of students are playing basketbal on the playground. (’08河北）

A. great deal

B. number

C. lots

D. plenty 【Purpose】Combining the language points with the entrance exam can help the students to feel the college entrance examination in advance. 对于升学班的学生，让他们把本课的知识点与高考联系起来，体验高考气息。

2.Give a slogan for our class! 给我班创作一条口号。

【Purpose】

This step can stimulate the students' imagination and creativity 激发学生想象力和创造力。

Step 7 Summary (2minutes) 1) The structure of the reading

2) Notes 【Purpose】Then make a summary to stress the aims and importance of the lesson.

进行了训练之后，

学生要能够明确地知道今天所学的目标和重点

4

Step 8

Homework (3minutes) 1.Do the exercise on the exercise book. 2. Look at the following advertisements and lean from them. ( 1 给妈妈洗脚 2 明星虚假代言广告）

VII Blackboard Design（板书设计）

The blackboard design shows the steps and the importance of the lesson.

Unit 9 advertisement

Structure:

Notes: Part I Topic:

Introductions of advertisement

1. be used to do sth. The definition of advertisement (1) be used for n/ doing sth. Two examples of advertisement (2) Part II Ways to advertising

2. by means of The ways to advertise

3. a great deal of +n.[uc] Advertising by brochures and newspapers

4. it be … that clause…

Advertising by posters

Advertising by TV.

Part III Summary (the right way to understand ads)

Ⅷ

Teaching Reflection （教学反思）

The teaching design is based on the Teaching Program, the interest of students’

learning, the living experience and their cognitive level. I use “Communicative” Approach, “Task-based” language teaching and Activity-based teaching to improve the ability of using English. Combine the language structures with language functions. Let the students improve ability and receive moral education while they are learning the English language. Through the cooperation of teacher and the students, I think the lesson must be a success. Thank you!

以上教学过程设计, 从教学大纲，学生的学习兴趣, 生活经验和认知水平出发, 运用交际法、任务型教学法和活动教学法, 发展学生的语言运用能力, 把语言的结构和语言的功能相结合，把能力的提高和情感教育与语言学习相结合。通过师生的共同努力合作, 这堂课一定会实现既定的教学目标, 突破教学重难点。

谢谢！

5