Using LanguageⅠ优质课教学设计

Unit5 Inside advertising Using languageⅠ listening

教学内容分析

单元分析：

本单元涉及内容主要包括各种形式的广告，如何制作有效的广告，广告媒体的选用及相关广告知识的普及，目的有两个：其一是让学生了解广告及其制作及媒体选用，其二是给广大消费者以警示和警醒，以防上当受骗。

课时分析：

本课时为单元第五课时，通过一篇文章的阅读和讨论，学生掌握了与广告相关的词汇和表达，并对什么是广告，如何制作有效的广告以及什么样的广告才是有效广告有了很深入的了解，这能够帮助学生更好地理解有关三篇广播广告的听力内容，使得学生更充分地了解广告，进一部掌握广告的目标观众，广告中选用何种媒介的考虑因素以及广告是如何吸引目标观众的等主要内容。

文本分析：

听力材料是三组对话形式的广播广告。第一组对话围绕着宣传superstar牌年轻女士鞋展开，对话涉及了鞋子的相关细节，；第二组对话围绕着一家三口展开，讨论节约用水相关方式及有关网站；第三组对话围绕着介绍新的调频广播展开，对话涉及了与数字相关的细节。通过听力部分的三个活动，学生既可以练习听取细节信息尤其是数字的能力又通过听取广播广告的主要内容为后面广告设计环节创设基础。

学生基本情况简介

自然状况: 城乡结合高中高三理科班学生，学生水平比较整齐，英语学习主动性较强，合作竞争意识强，在老师的指导下能比较积极的参与课堂。通过高一、高二两年基础能力的训练，学生从听力材料中直接获取信息的能力比较好，但是欠缺分析听力文本内涵的能力，部分学生口语表达能力和书面表达较弱。

已知起点：1. 学生掌握了与广告以及广告制作话题相关的词汇和表达，以及相关词汇的语音和语义、了解了广告制作的细节，包括如何做广告，如何做有效的广告以及在多大程度上广告是有效的等内容；

2. 大部分学生具有从听力材料中获取并记录相关信息的基本能力。

存在问题：部分学生在对话中可能不会捕捉大意；部分学生可能不会分析听力材

料中的文本内涵。

Teaching aims: The students will be able to

1. recognize the details in the listening material and summarize the main idea of the three radio ads; 2. know about the purpose, the main target of the three radio ads and what's the three radio ads appealing to;

3. improve the ability of listening by listening to three radio ads; 4. enjoy the pleasure of making ads with their team.

Teaching mains and difficulty: Teaching mains:

How to get details and the main idea of listening material using listening skills.

Teaching difficulty:

How to design ads and introduce the purpose, the main target of the ads and what's the ads appealing to using what have learnt. Teaching procedures:

Step1 Before-listening 1.

Be sure of the learning aims. 2.

Enjoy some interesting ads with students. Purpose:

To arouse Ss’ interest in ads and make the students prepared for the listening tasks.

Step2 While-listening Listening 1

1. Teacher leads the students to be familiar with several key words in the ads and asks the students to predict what the ads are about;

2. Teacher plays the audio clip and asks the students to listen and tick the words and expressions they have heared. Tick the words and expressions. superstar

clothing stores

uncomfortable

latest fashion

run out

wide and narrow save money

singing

litres of water

dial the operator

Purpose: To practice the ability to predict with the help of key words.

Listening 2

1. Teacher asks the students to pay attention to key words again and summarize the main idea.

2. Teacher plays the clip and stops where the students can focus on the key words.

What was each advertisement promoting? Advertisement 1:________________________________ Advertisement 2:________________________________ Advertisement 3:________________________________ Purpose:

Improve students’ listening ability and enable them to learn how to catch key information when listening and to practice the ability to listen between lines.

Listening 3

1. Teacher plays the audio clip again, and asks the students to take down the words needed and try to fill in the blanks.

2. Teacher plays the clip and stops where the students can focus on the words needed.

Ad1 A: Cool 1._____! B: Thanks. They’re Superstars.

A:

Expensive?

B: Not at all. Superstars have great 2._____ at reasonable prices.

A: But I have big feet. B: No problem. Superstars come in all 3._____. Long and short, wide and narrow. A: Where do you get them? B: All good shoe stores. A: Great. B: Want to dance? A: Again? Aren’t your feet sore?

B: No way, not when I’m wearing Superstars!

C:Superstar shoes and boots,4._____ fashions, all sizes, 5. ___________. Available at all good shoe stores.

Ad2

A: Dad, turn the1.____ off while you’re brushing.

B: What for?

A: It 2.______ water. B: That won’t save much water.

A:But if everyone in the whole city turns off the tap while they’re brushing their teeth, think how much water that would save. And if you stop 3._______ in the shower, you won’t be in there so long and we’ll save litres of water.

C: Sam’s right you know. The water in our dams is getting low. We could run out, you know. Besides, your singing’s 4.________!

B: OK, OK, you’re right. We do need to save water. What other 5. _______ways can you tell me about, Sam? A: I’ll show you. There’s a fantastic 6.________.

D: For information and tips on how to save water, visit www. hua water.com.cn

Ad3 Woman: Star FM. The new 1.______

everyone’s listening to.

Man: Find it on your dial at FM 2.______. Purpose: To practice the ability to grasp key words and a number from the listening material.

Step 3 After-listening

Task1 Discussion (pair work) Use what they heard in the listening material and let them decide what’s the purpose, the main target and the advertisement appealing to after a discussion.

Discuss and write right number . 1) What is the purpose of the advertisement? A. To inform people about something new. _____

B. To sell something. _____

C. To persuade people to do something. ______ D. To tell people where to get more information. ______ 2) Which people are the main target? A. Young women. ______ B. Mature men and women. _______ C. Families. _______ 3) What is the advertisement appealing to?

A. A desire to do the right thing. ______ B. A desire to be comfortable. _______

C. An interest in classical music. _____ D. A wish to be in fashion. ______ Purpose: This step aims to train students to process the information. Task2 Discussion and design (group work) 1.

Choose the product or the item they are interested in and design an ad for it .

2.

Discuss and show your ads in group and present them to the whole class.

Tips for presentation:

I hope you'd give a clear instructions using the following structures. First, our target people are... . Secondly, we want to place it on the radio/TV ... . Thirdly, we will attract our target people by ... .

Purpose:

Enable students to design ads for the products and items which they are interested in and talk with group members about the purpose, the main target of the ads and what's the ads appealing to using the new expressions given. Also, enable students to cooperate with others by discussing. They can share their own ideas as well as learn others’ ideas. The Ss’ ability of communication and also their ability of co-operation will be well trained. A more and more challenging work can also arouse students interest and attract their attention.

Step4 Summary and Assignment Summarize what have learnt together with Ss and assign homework. Purpose: Draw a conclusion of the lesson. Let students realize the importance of being creative and raise the awareness of keep trying with persistence,imagination, curiosity,interest... and let students put what they have learnt into practice after class.

Step5

Blackboard Design

Unit5 Inside advertising

Using languageⅠ listening

Ⅰ.Listening Ⅱ.Making and showing Our target people are ... . We want to place it on the radio/TV ... . We will attract our target people by ... . Attention:All ads designed by students will be put up on the blackboard. Step6

Reflection On the one hand, that students were inspired to discuss and design their own ads is the

best thing. Because they used what they have learnt to create new things while discussing and designing, which is a productive process we ,teachers, likes best. More importantly, their ability to speak and co-operate were well trained. At the same time, students also entertained themselves.

On the other hand, if more students had been given more time to create, they would have surprised the whole class.