Using LanguageⅠ优质课教案整理

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Unit 5 Inside advertsing Using language KEEPING ADVERTISERS HONEST Type of the lesson: Intensive reading Teaching objectives

1.Knowledge aims:

By the end of the lesson, students will be able to understand the following words and sentences：

misleading, ethical, dishonest, alcoholic, tobacco, ban, promote, immoral, decent, ethics, offending 1. This is why ... which examines complaints about ads? 2.When it comes to ..., consumers need to ... used by advertisers so ... for themselves and ... everything that is said in advertisements.

2. Ability aims:

Students will be able to find out the ways to keep advertisers honest by using the following reading skills: skimming, scanning and detailed reading.

3. Emotional aims:

To raise students’ awareness of being honest and protecting

themselves from dishonest advertising.

Teaching key points

Lead the students to find out the main idea of each passage and the answers to each question. To raise students’ awareness of voicing their own complaints and protecting their own rights Teaching difficult points 1.

Strengthen students’ ability of summary 2.

Lead the students to express their ideas in English

3.

Help the students comprehend the passage completely

Teaching aids & method

Teaching aids：

Multimedia-aided equipment and a blackboard

Teaching method：

Task-based Language Teaching Approach

Teaching procedures

Get the students to talk about what is advertisement and advertiser. Purpose : revision

Play three videos of advertisemen and ask for opinions. What do you think about these ads? Purpose：To attract students’

attention. Task one: Get the students glance at the two questions on the whiteboard, and then answer the questions by reading the text. What are the ways to control advertising?

What is the purpose of this passage?

Task two: Get the students find out the structure of the passage. The passage can be divided into two parts. Part one ( para 1) tells the problem. Part two (para2-para5) states some solutions to the problem. Purpose: Find out the general idea and the structure of the passage by using scanning and skimming. Read to get the details.

Purpose: Get the students to locate the needed information and fully understand the passage by detail reading. Step1 Warm-up

Step 2

Lead in

Step 3

Fast reading

Step4 Careful reading Parts Tasks

Para 1 Find out the general idea and identify the writing purpose.

Read for the three legal restrictions on ads in this para and try to add Para 2 their own laws.

Learn about how advertising organizations make sure of their honest Para 3 advertisement and the importance of codes of ethics.

Learn how to make a complaint and find out what is the procedure of Para 4 handling consumer complaint.

Read the last para to find out how to do as the saying: Buyer Beware.

Para 5

Step 5

Post reading

Step 6

Homework

Summary and discussion: Briefly summarize the passage and show students some videos of ads. Get the students to discuss the problem and the negative influence of the dishonest advertisement and to put forward suggestions.

Purpose: Get the students to speak out and use the knowledge learned from the passage.

1.Surf the internet for the techniques used by advertisers and share them with each other in the next lesson.

2. Preview writing on p48.

Black board design

The Law

Advertising organization

Complaint organization

The consumer

Misleading,dishonest, offending, immoral, unethical …

Teaching reflection

There are some weaknesses in my class:firstly,time distribution is beyond my expectation.I should emphasize the key tasks and important points in every class and thus set aside adequate time for the students.Secondly,my spoken English is so fast that some students can’t follow me.I should speak slowly and clearly.Thirdly,in the retelling task, the time is limited for them to discuss and present their work.At last,blackboard design is not proper and I will perfect it next time, providing a concise structure of the class.