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Book 9 Unit 5 Inside Advertising Reading: How Advertising Works?

任课教师：彭

静

任教班级:高一年级（12）班

Book 9 Unit 5 Inside Advertising Reading: How Advertising Works? 高一年级英语组

彭静

教师

课题

彭

静

科目

英语

上课时间

2019年

5月21日

Book 9 Unit 5 Inside Advertising Reading：How advertising works?

Knowledge Get students to know some knowledge about the advertisement, such as aims

its definition and how it works and so on.

Task-based teaching methods

Teaching methods

Emotional Get students to know how advertising works so that they won’t be aims controlled by advertisements and how to judge what is an effective

advertisement.

Teaching important points : 1.Get the main idea of the passage 2.Learn to use the context of a passage for skill training and find the related information for reading comprehension as quickly and effectively as possible

3.Master some useful words and expressions. Teaching difficult point : 1.How to advertise for something.

Multimedia

Teaching aims

Teaching important and difficult points

Teaching aids Step1. Warming up (2mins) Enjoy a short video about an advertisement to introduce the topic of the passage—advertising.

Step2. Fast reading (5mins) Task1. Skim the passage.

1.What's the text mainly about? A.

Why advertisers are willing to spend so much money. B.

People will be persuaded to buy the products advertised by some advertisements. Teaching C.

Consumers should understand how advertising works. procedure

D.How advertisements appeal to consumers' desire.

Task2.

Scan the headings of each section and get a general understanding of the text. Part1

(para. 1) Introduction about the

. Part 2 (para. 2)

Part 3 (para. 3-7)

Part 4 (para. 8-9)

Step3. Detail

reading (15mins) Task3. Scan the passage and fill in the form.

An advertisement is a message or announcement that What is an advertisement?

people

your target How do advertisers make

your target effective advertisements?

use

Good advertisements should

people and make them interested . How effective are

advertisements? People will change their opinions over time by

advertisements.

Task4.

Scan the passage and choose the best answer. 1.

Which advertisement is to educate the public ?

A

B

C

D

2.What do we know from the third paragraph?

A. Advertisers' money would be wasted if the message did reach its target

audience. B.It makes sense to make computer game ads that appeal to young boys. C. It's no use having a good knowledge of the target group for advertisers. D.Advertisers need not identify their target. 3.The advertisement on the right probably appeals to people’s

. A. conscience to be worthy citizens B. hopes to live an exciting life C. curiosity to know more about the product D. focus on the rich and famous people

4．What do the advertisers consider when advertising? A．The expense. B．Target audience. C．Media appreciate for the product. D．All the above. 5.What dose the author mean by saying “being constantly exposed to advertisements can help to change our opinions over time.”

A. To change our opinions, we should be exposed to ads constantly. B.Our opinions will be changed well by the ads with time going by. C.No matter whether an ad is good or not, it can affect our life wholly. D.No matter whether an ad is good or not, it will affect our life in a way.

Task5.

Scan Para.8-9, and judge True or False. 1.Advertisers include business, individuals, organizations and associations. 2.The color is not important for appealing to the target audience. 3. 3.An effective advertisement is likely

to make people buy the products that they have no use for. 4.Governments all over the world are willing to

pay a lot of ads on such things as road safety. Step4. Conclusion It's important to understand how advertisements work, and then we can avoid

being controlled by them. Step4. Group work (10mins) We have learned how advertising works, and can you design an advertisement poster ?

1. An advertisement for your favorite(cell-phone,jeans, book, computer etc.) 2. A public service advertisement（公益广告）

Tips for you: 1.

Our

target people are

……?

2.

The color ? 3.

The slogan(（商业广告上用的）短语) ……

Step6. Homework

1. Write your own advertisement for the thing you like best. 2. Read the passage again . Step7. Blackboard design Unit 5 Inside advertising How advertising works?