Using LanguageⅠ课件配套优秀公开课教案设计

BOOK 9

UNIT 5 Using Language Keeping Advertisers Honest STEP 1 Read the passage quickly and find out the ways to keep advertisers honest.

The law.

Advertising organizations.

Complaints organization.

The consumer. STEP2 Match the two columns. a. can make the company stop using the offending advertisement if a complaint about an ad is correct. b. is also responsible for checking the product before buying. c. can prevent advertisers doing the wrong thing. d. make rules that are called a code of ethics for everyone in the organization to follow. STEP 3 Would you complain about any of the advertisements in this passage?

The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser. STEP 4 Language points 1.

and so 连接并列句

Thanksgiving is an only American holiday and so neither British people nor Australian people celebrates it.

感恩节只是美国人的节日,因此英国人或者澳大利亚人都不过这个节日。

She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband.

对繁忙的城市生活感到厌倦, 她决定和丈夫一起到一个小乡村过寒假。

2. One way to control advertising is to make laws that prevent advertisers doing the wrong thing.

控制广告的方法之一就是制订法律以约束广告商们的不法行为。

one way to …is to…

（做某事的）方法之一就是……

One way to help them is to help them learn to help themselves.

帮助他们的方式之一就是帮他们学会自助。

3. In some countries advertising alcoholic drinks or tobacco is banned altogether.

在一些国家，为酒精饮品和香烟做广告是完全禁止的。

ban

v.

（尤指法律上）禁止

n.

禁令，禁止

ban

v.

（尤指法律上）禁止

n.

禁令，禁止

4. decent 指人是“诚实的;正派的;值得尊敬的;举止端庄的”,口语还表示“和蔼可亲的;乐于助人的”。

They are all decent, hard-working citizens.

他们都是诚实勤劳的市民。

5. make sure “确保;确定;证实”, 后面一般接从句。

He looked back to make sure no one was following.

他回头看了看,以证实没有人跟踪。

I did it to make sure you noticed.

我这么做是为了确保你注意到了。

Ask for receipt and make sure you get it.

要一张收据,而且一定要确保你拿到收据。

6. Even though there are laws and advertisers’

code of conduct, some bad ads do get made.

do 经常用于肯定句和祈使句中, 表示强调。

Please! Do be quiet a moment.

He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。

STEP5 Exercise 1 on P85 Translation. (Exercise 2 on P85) Exercise 3 on P85

请务必安静一下。