Warming up、Pre-reading、Reading、Comprehending名师教学视频（文字实录）

选修9 Unit 5

Inside advertising

【教学目标】Read about “Inside advertising” and get the main idea of the passage.

Develop reading skills like skimming and scanning 1.Warming up

(1)Where is advertising? (2)

Enjoy some pictures of advertisements. 2.Pre-reading Look at the advertisements on page42&43 and answers the questions with your partner. What advertisements want you to do? Who produces advertising? What are their economic and ideological reasons, their intentions and their results? 3.While-reading 【合作探究一】Read the passage quickly and answer the following five questions.

(1) We are exposed to ads only in the public places.

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(2) Advertisements is a message or announcement that intends to inform or cheat people. （

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(3)Advertisers include business ,individuals, organizations and associations.（

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(4) Advertisers make ads effective by identifying the target only.（

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(5)Using a suitable media plays an important part in ads.

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【合作探究二】Reading again to get the main idea of each part of HOW ADVERTISEMENTS WORK.

【合作探究三】Read the passage carefully and answer the following questions. 1. A successful advertisement must not _________. A. use a suitable medium B. appeal to your target 第

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C. persuade people to buy products one is not interested in D. identify its target 2. Which of the following would most probably not be a piece of advice offered by a advertisement expert? A. You have to be a big company with lots of money to make TV ads. B. Making your ads funny is sometimes effective. C. Appeal to people’s hopes and dreams in your ads.

D. Ads are always paid for and made by business. 3. The expression “to fit in ” in para. 4 means to_______ A. To be appropriate to; suit B. To be in conformity or agreement with C. To make suitable; adapt D. To make ready; prepare 4. What is the main idea of the last part of the

article? A. Advertisements are always effective. B. Advertisements are not effective. C. Advertisements are not always effective. D. Advertisements are both effective and ineffective. 4.Homework

Discuss the question in exercise2 on P44 in pairs.

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