Warming up、Pre-reading、Reading、Comprehending教案评析

选修9 Unit5 Inside Advertising Reading: How Advertising Works? I. Teaching Aims Knowledge aims: Get students to know some knowledge about the advertisement, such as its definition and how it works and so on.

Ability aims: Enable Studends learn talk about their opinions about advertising

Emotional aims: Get students to know how advertising works and how to judge what is an effective advertisement.

II. Teaching important and difficult points：

Get students to learn to use the context of a passage for skill training and find the related information for reading comprehension as quickly and effectively as possible. III. Teaching methods: Task-based teaching methods IV. Teaching aids: Multimedia

V. Teaching procedure: Step 1 Lead-in

Get students to enjoy a video about an advertisement and introduce the topic of the passage—advertising. T: Can you guess what this advertisement is about? S: …..airline.

Ask Ss to have a discussion. T:

Make a list of places or things where ads appear ------excluding newspaper, magazines, television and radio.

S: We can find advertisements: On billboards, On or in the buses, trains or ships, On posters ……

T:

We are exposed to advertisements in our daily life. Do you think advertisements affect your life in any way?

Step 2 Pre-reading Understand the advertisements on page 42. Ask students to observe some pictures and answer some questions.

T: What is the purpose of this advertisement? S: Encourage people to save water. T: What message does the advertisement give?

S: Encourage people to listen to the radio station. T: Who is the target audience of this advertisement?

S: Appeal to people who love sport. T:

Why do advertisers often use the “Buy one get one free” message?

S: Satisfy the people’s desire to save money. T:

What does this advertisement encourage you to think?

S: Persuade people to become aware of environmental protection. T:

What do the advertisements want you to do？

S: stop speeding.

Step 3

Scanning T: Scan the headings of each section and get a general understanding of the text.

Section I

(Para.1)

Section II

(Para. 2)

Section III

(Para. 3-7)

Section IV

(Para. 8-9)

Step 4

Detailed reading Read the first paragraph and get the answer.

1. How can we become walking advertisements? 2. What is the benefit of knowing how advertisements work? Read the Para2 and get the tasks done.

1. Who advertise? (

)

A. business

B. individuals

C. organizations

D. associations 2. Why do they advertise? (

)

A. to inform the public

B. to sell their goods

C. to educate the bad guys

D. to fool people Read the para3-7 and get the tasks done.

Ask Ss to fill in the blanks with proper words.

Read para8-9 and get the answer

Why do governments all over the world pay much for ads on such things as road safety?

Step 5

Post reading According to the text and tell the following questions true(T)or false(F)

1. We are exposed to ads only in the public places. 2. Understanding how advertising works can help us earn a lot of money. 3. An advertisement is a message or announcement that intends to inform or cheat

people. 4. Advertisers include business, individuals, organizations and associations. 5. Advertisers make ads effective by identifying the target only. 6. Using a suitable media plays an important part in ads. 7. An effective advertisement is likely to make people buy the products that they have no use for. Step 6 Summary Try to fill the blanks with right words.

Step 7 Promotion Give some tips on how to make an advertisement. Let Ss design an advertisement for the products or items and share their advertisements with others.

Step 8 Summarize

Ask Ss what they have learned in this lesson

Step9 Homework Get students to read the text in detail and find useful sentences worth reciting.