Warming up、Pre-reading、Reading、Comprehending多媒体教学设计及其点评

Unit 5 Inside Advertising Period 1

Warming up & reading I Teaching goals 教学目标

1. Target language目标语言：

重点词汇和短语

Advertiser, billboard, casual ,garment, advert, inform 2. Ability goals能力目标

Enable the students to talk about advertising and advertisements. 3. Learning ability goals 学能目标

Help the students learn how to talk about their opinions about advertisements Teaching important & difficult points教学重难点

how to talk about their opinions about advertisements Teaching methods教学方法

Discussion. Teaching procedures & ways教学过程与方法

Step 1: warming up 1. Let Ss enjoy two video T: Do you like McDonald's better than KFC because of the advertisement? 2. Brainstorm Ask the Ss to think about where they can see or hear advertisements Ss: on TV, on the radio, at the cinema, on buses, in train stations, in magazines, on billboards, at the airport

3. Compare the two advertisements, which one is easier for you to remember? Why? T: There are many advertisements around us, can you remember the names of any products that were being advertised? Or, what kinds of advertisements are easier for you to remember. 4. Pre- reading T: look at each of the advertisements on the next two pages and discuss the questions with a partner: ①

What doses the advertisement want you to do? ②

How does it try to persuade you to do this? ③

Which advertisements do you think are the most effective? Why?

How Advertising Works Step 2 Scan the text. Ask the Ss to scan the headings of each section and get a general understanding of the text. Step 3 Read again Read the passage carefully and sum up the main idea of each section.

Section I (para.1) Section II (para. 2) Section III (para. 3-7) Section IV (para. 8-9) Step 4 Detail reading Ask the Ss to read the text carefully and try to answer the following questions:

1.

Who advertises? 2.

Why do they advertise? 3.

Where do they advertise? 4.

How do they decide where to advertise? 5.

Does advertising work? Suggestive answers:

1.

Who advertises? 

Businesses, individuals, organizations and associations. 2.

Why do they advertise? 

They want to sell something or to inform or educate the public. 3.

Where do they advertise? 

On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations Introduction What is an advertisement? How do advertisers make effective advertisements? How effective are advertisements?

and many other places). 4.

How do they decide where to advertise? 

They consider their budget and what medium is most likely to be seen or heard by the target consumer. 5.

Does advertising work?



Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.



Read the text in detail

and tell the statements True or False. 

Brand names are even attached to some clothes.



Adverts are only used for business.



It might be proper to advertise goods related to cars on radio.



Good advertisements are always working well.



come across

= meet with

偶然遇见，碰上

run into/bump into /notice/discover/encounter

I’ve just come across

one of your former classmates.

我刚才偶尔碰到你的一个老同学。

I came across his name on the cover of a book.

无意中在一本书的封面上看到他的名字。

2. casual

a.

漠不关心的；随便的；

causal garments

休闲的衣服

（

jeans, T-shirts…)

3. turn into = change into

变成

They are turning waste land into paddy fields.

他们正在使荒地变为稻田。

4. walking advertisement

移动广告

Yao

Ming and Wang Zhizhi, the two basketball players have been described as “Walking Great Wall” by western sportswriters.

“移动的长城”。

walking dictionary/ walking target

5. inform

vt.

通知

inform sb. of/about sth.

be well informed about sth. 对某事消息灵通

Please inform us of your travel plans.

6.

target n.

目标，对象，靶子

/

vt. 瞄准

The company has met their export target.

7. fit in (to )

vt.

适应(符合)

Traditional roles do not fit into the new world. 8. budget

n./v.

预算

on a (tight) budget

缺少钱; 拮据

9. be appropriate for sth. / to do sth. ①

正式的聚会上穿牛仔裤不合适。

Jeans are not appropriate for a formal party. ②

现在发表演讲是不是时候？

Is now an appropriate time to make a speech? 10. rely on = depend on

依靠

(信赖)

They have to rely on the river for their water.

他们用水只好依靠这条河。

You can't rely on the weather.

这天气可靠不住。

11. have no use for 不需要; 厌恶; 对……不耐烦

= have no respect for sb. or sth. 12. over time

随着时间的推移

随着时间的推移,失败的伤痛也会逐渐消失。

The pain of this failure will disappear over time.

1.

Sharing In order to keep advertisers honest，

many countries make laws and certain rules. Furthermore, the government organization shoulders the responsibility to deal with complaints. It is also the consumers’ duty to check the products themselves. In order to keep advertisers honest，

many countries make laws and certain rules. Furthermore, the government organization shoulders the responsibility to deal with complaints. It is also the consumers’ duty to check the products themselves. 2.

have no use for不需要, 不喜欢

理解: 理解下列句子中have no use for的意思。

(1)I can lend my MP4 to you, for I have no further use for it. ( ____________________________ ) (2) I have no use for those who are always telling lies.(__________________) 3.

However, it would be no use

advertising products on radio if the ad

relies on visual effects. 但是, 如果一项产品的广告要依靠视觉效果, 那么它在收音机里播出就毫无意义了。(P43) 4.

句型: It is no use doing 做……是没有用的

5.

提示: 该句型与“It is of no use to do”意思相同。

6.

仿写：根据汉语意思, 完成英文句子。

7.

(1)后悔犯错已经没有用了, 更重要的是, 我们要解决将会出现的问题。

8.

_____________________having made a mistake. More importantly, we should try to settle the problem at hand. 9.

(2) 杰克太顽固了, 从不采纳别人的建议, 和他争论是没用的。

10.

_____________________with Jack, for he is too stubborn to take others’ advice. Step 5 Homework 1.

In pairs, discuss the questions in Ex 2 on P44. 11.

Finish Ex 3 on P45 in pairs.