Warming up、Pre-reading、Reading、Comprehending教案推荐

Teaching Design

Book 9 Unit 5 Inside advertising Period 1 Warming-up and reading

Gu Yi Xi’an Zunde High School May 15, 2019

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选修9 Unit5 Inside advertising Period1 Warming-up and reading教学设计

西安尊德中学

顾奕

Textbook Analysis With the title Inside advertising, Unit 5 focuses on several issues about advertising ,such as the purpose of advertising, the ways to make effective ads and advertising controls and so on. My teaching material serves as the first part of this unit, which covers two parts warming-up , which aims to guide students to increase their awareness of the role of advertising in their lives, and the reading material-How advertising works ,which discusses the purpose of ads and how advertisers decide where and how to advertise.

Students Analysis Although the topic of advertising is familiar to students ,yet how advertising works and the advertising techniques sound new to most of them. This reading material with some compound sentences and a few other new words may set an obstacle to comprehension. Having reached a higher level of reading ability , my students are expected to be able to deal with this long and seemingly difficult text using acquired reading skills. In addition, the students are asked to preview the new words and read the passage beforehand.

Teaching goals

1.

Language ability At the end of this class , my students will be able to know the purpose of advertisements and try to describe what is said in different ads .While reading a passage called How advertising works,

students use acquired reading skills to get

the main content of the passage,learning some new words, phrases and some expressions of this part ,such as advertisement,grab,conscience,worthy citizens, walking advertisements,expense , turn into , fit into, have no use for and so on.

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2.

Cultural awareness

Students get to realize the role of the advertising in their lives and learn to appreciate the charm of the advertisements. 3.

Thinking quality Students describe their own opinions correctly and properly and practise their critical thinking. 4.

Learning ability. While reading, students use some acquired reading skills to get the structure of the passage. Besides, they learn to share their opinions with others in groups.

Teaching important & difficult points 教学重难点

1. Students comprehend the passage How advertising works and improve their reading comprehension and oral English. They will be more confident in reading and speaking. 2. Students learn to design an ad and gradually know the techniques used by advertisers. 3. Students can express themselves fluently and properly.

Teaching methods 教学方法

Cooperative Learning Approach

Group work or individual work Approach Communicative Approach

Teaching aids 教具准备

a PPT ,some pictures

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Teaching procedures & ways教学过程与方式

步骤

Step1 Warming-up

教师活动

学生活动

设计意图

To arouse students' their interest in the topic by of this 1.

Show an ad to students and

Students let students enjoy it and express answer two questions: “What is it about?”

opinions answering these class ,leading some key words.

“What impresses you most questions. in the ad?”

2 Let students list some places Students think of To increase their where they can see or hear ads some

places awareness of the where they can role of advertising see of hear ad.

and to think about the number and of adverts 3 Let students list the purpose Students discuss kind of advertising.

and list the they are exposed to every day practice oral purpose.

Step2 Pre-reading

Students look at To Show some ads to students the ads carefully students and

and try to English and check ask them to describe what it is describe what the whether they can about and what each ad wants ad is about and understand the real them to do.

what each ad message conveyed wants them to do. in the ads.

Step3 Reading

1.Let students predict the type Students predict

1.

Predicting

2.

Skimming

of writing the passage belongs the to

2Let students skim type of To practise their ability to predict writing the according to the the type of writing.

practise the passage and find the title and title. subtitles of the passage Students read the To Title:

4 passage quickly students’

reading

3.

Scanning

Subtitles

and circle the skill and help them title subtitles.

and to get the main structure of the passage.

To cultivate their reasoning and ability Let students read paragraphs

one by one and finish the

following exercises:

A)

Part 1(Para1) Why do people

need to

understand how ads

works? B)Part 2 (Para2)Fill in the

blanks.

C) Part 3 (Paras 3-7)Finish the Read again and following mind map

finish some Identify your target 1)Try to find _______ audience. exercises 2)Find out the audience's______

________and ______________.

Appeal to your target

Ads often appeal to the

people's __________________

Some ads appeal to people's

desire to_____________, Others appeal to

people's______or their desire to

be_______ citizens. Use a suitable medium

What else do advertisers need to will consider besides finding target Students audience and some techniques? draw their own Practice mind map Draw their own mind map D)Part 4(Paras8-9) Does every advertisement work?

generalizing ability in reading .

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Step4 Post-reading

Step5 Summary

1.

Show some ads and let students appreciate the techniques of the ads.

2.Show an ad and let students try to design their own advertisements.

3.Have a show

Students

To cultivate the appreciate some

students’

ability to advertising appreciate the techniques

of language the ads

Students the carefully techniques in the ads .

watch

video To cultivate their ability to create And discuss in something.

groups to

To encourage design their own students to learn to ads and

then cooperate present in class.

.

with others and have a creative thinking

To encourage the students to speak in public and

stimulate students to use proper English to express their own ideas.

review and what Let students summarize what

they have learned today.

And remind students that they Students try to To lives

6 should

buyer beware in their summarize what consolidate they have learned the students have

learned in class.

Step6 Homework

1.Retell the main idea of the Students finish To review and third part in the passage by the homework consolidate what means of the mind map. 1.

Surf the Internet and enjoy after class

the students have more excellent ads learned in class and 2.

Think about one question: preview the next “Why are some consumers part. misled by ads nowadays?”

板书设计

Unit3 Inside advertising Period1 Warming -up and reading Advertisement

Title

Subtitles grab one’s attention

How

What is an advertisement?

appeal to

advertising turn into

works walking advertisements fit into have no use for Identify your target Appeal to your target

Use a suitable medium How to make effective ads? How effective are advertisements?

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