Using LanguageⅠ优秀说课稿

Using Language Aims To help students read the passage

KEPPING ADVERTISERS HONEST To help students to use the language by reading, listening, speaking and writing Procedures I. Warming up by seeing looking at a photo of radio advertisement

Hello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It! These Coca Cola Advertising Tapes, Radio Ads are from 1980's. They are Prepared by McCabb-Erickson as part of the Coke is it! advertising campaign.

You see radio advertising has a long history in the West. II. Listening

Go to page 47. You are to listen and tick and listen and write. ●

Pre-Listening Exercises

What service businesses often advertise over the radio? What points are important to consider when making a radio commercial? ●

While -Listening Exercises

Listen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz. ●Post-Listening Exercises

What are your opinions about these questions? ○What elements make a radio commercial really great?

○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?

○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines? III. Write an Advertisement Go to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement. IV. Speaking about advertisements around you Now it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.