Warming up、Pre-reading、Reading、Comprehending教案1

Unit 9 Inside advertising The First Period

Warming-up and pre-reading Teaching goals 1. Target language 1.1. During the class, 90% students can remember these news words, such as billboard, target, feature, corporation, broadcast, visual and so on. 2. Ability goals 2.

1.After the class, 70% students are able to know what advertisements want to inform us. 2.2 After the class, 80% students can design an advertisement with what we have learned from the class. 3. Emotional goals 3.1 After the class, most students can realize that in our daily life, there are various kinds of advertisement. We should have the ability of telling the truth or false of an advertisement. It is easy for us to be deceived by these ads, so we should be honest. As both buyers and sellers, we should keep an honest heart.

Teaching important points

1. Because they are junior high school Ss who are lack of work experience, it is difficult for them to get the skills of an ad. 2. The Ss have difficulties in how to design an ad.

Teaching aids:

A projector and a computer

Teaching procedures: Step 1. Self-introduction

Step 2 Warming up T: Let’s enjoy a short video advertising and guess what it is about.

Ss answer……….

T: Ads are divided into two parts: public service advertising and commercial advertising. The first one is to arouse people’s public awareness while the other is to attract people to buy something. Purpose: To let Ss know some general idea about the advertisement and also to arouse Ss’ interest in learning this topic because the video is closely related to their daily life.

Step 3 Brainstorming T: Where can we see the ads? Ss: in the newspapers, on TV……..

Purpose: To make Ss use their life experience to think about where we can see the ads. It makes them talk about the things they know, removing their obstacle about the

ads.

Step4: Guessing and learning the new words T: I will divide you into three groups. During the whole class, you will have many competitions. And for the winner group, I have prepared a gift for you. Please look at a part of the picture and I will give you some key words. You should use the two clues to guess the name of the ads. Are you clear? Let’s go. The first one……..

SS:……

Purpose: To stimulate Ss learning spirits.

Step5:Pre- reading T: Now please turn to page 42&43. There are seven pictures. Please discuss with your partner: what does the ad talk about? You have only 2 mins. 1) What does the advertisement talk about? Picture 1: ____

___. Picture 2: __

____. Picture 3: ____

___. Picture 4: ____

___. Picture 5: _________

__. Picture 6 & 7: _____

___. Check the answers.

Step6: Discussion

T: Ok, you have different questions in your hand. However, you have only 3 mins to answer the following questions and try to get the skills of designing an ad. When time is up, you should change and leave the paper sheet one your desk. That means G1 moves to G2, G2 moves to G3. Are you clear?

Ss:….. Sheet 1 Answer the following questions 1. What is the most common name for H2O? Why did they call it H2O?

（Book: pcture 1）

2. What is the purpose of this advertisement?

Sheet 2 Answer the following questions 1. Why are the first two lines written bigger than the rest of the advertisement?

（Book: picture4）

2. The advertisement says that when you buy one, they will give you one more at no extra cost. Does this mean the advertiser will lose money on the sale? 3. Why do advertisers often use the “Buy one get one free” message?

Sheet 3 Answer the following questions 1. What does this advertisement encourage you to think? 2.What do you think causes air pollution?

（Book：picture5）

Skills 1. Colorful pictures 2.Rhyme

3.Big letters 4.Free&attraction 5.Theme&image

Purpose: Since time is limited, the Ss will try their best to answer these questions by themselves. When they move, it can make them keep energetic. Step7: Output T: Now it’s a season of harvest. The fruits in Bishan are rape. The farmers want you to do them a favor to design an ad by what you have learned.

Ss presentation 1.

Blood orange 2.

Cherry 3.

Strawberry Purpose: The students can use what they have learned to help the people in need.

Step 8: Conclusion In our daily life, there are various kinds of ads. Each of us should have an honest heart to tell these ads. Step9: Homework 1.

In pairs, discuss the questions in Ex2 on P44. 2.

Finish Ex3 on P45 in pairs.