Warming up、Pre-reading、Reading、Comprehendingppt配套教案板书设计

Book9 Unit5

Inside

advertising Reading

How

advertising works

教学设计

吉林省吉林市第一中学

宗新梅

Teaching goals 教学目标

1. Target language目标语言：

重点词汇和短语

Advertiser,advertisement,casual,advert,inform,association,media,feature,worthy, expense, generate,effective. 2. Ability goals能力目标

1). Enable the students to talk about advertising and advertisements.

2).Guide the students to summarize the main idea and predict the writer’s purpose in writing based on the analysis of the structure of the passage. 3. Learning ability goals 学能目标

Help the students learn how to express their opinions about advertisements. Teaching important & difficult points教学重难点

How to express their opinions about advertisements and how to deal with the details efficiently and how to summarize the main idea and predict the writer’s writing purpose exactly.

Teaching methods教学方法

Learner-centered approach

Cooperative work

Discussion. Teaching procedures & ways教学过程与方法

Step 1: Warming up 1.

Let Ss enjoy some advertisements and have a discussion about what are they about? (To stimulate the students’ background information about advertisements. ) 2. Brainstorm Ask the Ss to think about where they can see or hear advertisements. (We can see advertisements everywhere and that means advertisements are very popular.) 3. Why are advertisements so popular?(They have a large number of functions) 4. Pre- reading

What does each of

the advertisements want you to do on Pages 42 and 43?

Step 2: Skimming 1).Skim the title and predict the content. 2).What type of writing is this text? 3).How is the passage organized? 4).How many parts can we divide the whole passage and how to divide? 5).Summarize the main idea of the passage based on the title and the structure?

Step 3 Scanning Part1-- para1 1. How can we become walking advertisements? 2. What is the benefit of knowing how advertisements work? Part2-- para2 What is an advertisement?

How to communicate its message?Who advertises? Why do they advertise? Part3-- para3-7 Identify the target To make the message reach target audience，the researchers should

Appeal to the target

What's the function of the two examples in Para4 as for the writing purpose?

Appeal to the target

Ad often appeal to __________________________ Some ads appeal to__________________________

Others appeal to people because they are _____

or

____________________

Some appeal to ___________________________ Use a suitable medium （Para6-7）

How do they decide where to advertise? Part4-- para8-9 How effective are ads? The ads are not effective if you are not__________________________________

The ads can help(are effective) if the target audience is _________________ Step 4 Appreciating the language句式赏析

On the other hand，being constantly exposed to advertisements can help to change our opinions over time．

句式仿写：

另一方面，经常接触英语，我们的语言水平有可能随着时间的流逝而提高。

Step 5 Post-reading 1. What’s the purpose of the passage ? 2. There are subtitles in the text.What are their functions? Step 6 Summary of the reading skills. Step 7 Promotion

教材链接

高考链接

Step 8 Homework 1. Finish the exercises left in your handout to have a further understanding of how to use the porper reading skills to solve the problems.

2. Finish the writing.

假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要你口头描述广告的定义以及如何制作有效广告。

请按照本课所学，为他写一则约120-150字的短文。