Warming up、Pre-reading、Reading、Comprehending教学设计与反思

高中英语阅读课教案

Book9 Unit 5 Inside Advertising

金东方高级中学

宋杨孟

一、Teaching Aims: 1. Knowledge aims: (1) Students will be able to employ reading skills in comprehending this passage; (2) Students will know what an advertisement is and how to make an effective advertisement; 2. Ability aims: (1)Make an advertisement; (2) Enable the students to show themselves openly and generously; 3. Morality aims: (1)Develop students’ sense of cooperative learning and their abilities of critical thinking; (2)To motivate the students to concern about how to avoid being controlled by advertisements; 二、Key points and difficult points Key points:.

(1).

To arouse their interest in the lesson. (2). To improve the Ss’ reading abilities and develop their reading skills. (3).

To help them use what they have learnt in the class to make an advertisement

(4). To develop students’ speaking skills in describing an advertisement and their design ideas.

Difficult points:

(1).To improve the Ss’ reading abilities and develop their reading skills; . (2). To make an advertisement in a short time which requires the high cooperation awareness and drawing skills.

(3).To develop students’ speaking skill in describing their own design ideas.

三、Teaching procedures: Step 1：Enjoy various advertisements 1.

I will begin the lesson by showing Ss some interesting advertising words、pictures and music of film to get them interested in the topic: Inside advertising, which is also to lead to a simple question: where can we see advertisement? Ss will give some places such as on TV, on Internet and so on. But in addition to these places, what any other places can we see advertisements? This will lead us to the fast reading to the first paragraph and find out all the places. 2.

With so many advertisements filling in our daily lives, it is important to understand what an advertisement is and how to make an effective advertisement.

Step 2：Fast reading Give the students 3 minutes to find out the answer of these questions:

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What is an advertisement?

What can we use to make an advertisement?

Who advertises? How do advertisers make effective advertisements? Step 3：Careful Reading There are three steps to make an effective advertisement: identify your target; appeal to your target and use a suitable medium. 1. To identify our target, we need to understand the following 2 questions. Students will have a few minutes to read and find out the answers. 1). what is target audience? 2). what do we need to identify? 2. After identifying our target, we also need to appeal to them. So it is necessary to understand how do advertisements appeal to our target? Students will have a few minutes to read and find out the answers. 3. What do we need to consider while choosing a suitable medium? Students will have a few minutes to read and find out the answers.

4. To check if the students fully understand what an advertisement is and how to make it. A little quiz will be given to them. True or False. •

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1. We are exposed to ads only in the public places. 2. An advertisement is a message or announcement that intends to inform or cheat people. 3. Advertisers include business, individuals, organizations and associations. 4. Advertisers make ads effective by identifying the target only. 5. Using a suitable media plays an important part in ads. Step 4：Post reading: I have received a message from our headmaster this morning. This message is for the students. It says: Dear students, I hear that you are learning advertisements. In order to get more people know Jin Dongfang high school and attract more students to study here, I hope you can do me a favor to make an advertisement for our school.

Two groups will help Mr. Wu to make an advertisement for our school. The other groups can choose either commercial advertisement or public service advertisement.

Each group comes to the stage to show their advertisements, including their target audience, the medium they choose and their design ideas.

Step5: Homework Find more information about advertisements on the Internet and try to write a short passage about the advantages and disadvantages of advertisements.

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