Warming up、Pre-reading、Reading、Comprehending教案教学设计导入设计

Unit 5 Inside advertising Part One: Teaching Design Period 1: A lesson plan for reading (HOW ADVERTISING WORKS) Aims To help students develop their reading ability

To help students learn about advertising Procedures Warming up by defining advertising

■Warming up by learn to use “advertise”

■Warming up by looking and saying What are these pictures for? I. Pre-reading Question1: What can be more terrible than watching these ads?

Answer1: You could get someone watch the ads for you. Question2: Why are the ads on this page so small?

Answer2: I don't want people to die, I just want them to suffer.

Question3: What can I do if I want to order some of these products? Answer3: You can seek for medical care, but it's probably too late already.

Question7: What is the purpose of these silly colours you use? Answer7: Turn your monitor off and read the black text on the screen, then you'll know ... Question8: Is it true that you grow banana-threes in Finland?

Answer8: Nope, the climate is too hot for them to survive. II. Reading for forms

1.

Read and get the main idea summary 2.

Read the text again to find necessary information to complete the table below.

HOW ADVERTISING WORKS With so many messages from advertisers filling our daily lives，it is important to understand how advertisements work．

What is an How do advertisers make How effective are advertisement? effective advertisements? advertisements? An advertisement is a Identify your target However good an message or announcement Appeal to your target advertisement is, people that informs or influences Use a suitable medium are unlikely to be people．

persuaded if the product is

unsuitable for them．

On the other hand，being constantly exposed to advertisements can help to change our opinions over time．

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3.

Summary Nowadays, advertisements__________ an important role in our daily life, so it’s necessary for us to understand ________ads work to avoid being controlled by them. Firstly, what advertisers usually try to do is to_______ the target, getting as much information as possible. Secondly, they often _______to our hopes and dreams or emotions. Thirdly, they must place their ads in the________ medium. Besides, it’s worthwhile to spend lots of money on the______ ads when there is a need for the product.

III. Closing down by discovering what is funny Look and find what is funny about these advertisements.

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