Warming up、Pre-reading、Reading、Comprehending优秀获奖教案

Unit5 Inside advertising Teaching plan Teaching aims：

Knowledge aim: Ss will be able to know the definition and purposes of advertisements Ability aims: Ss will be able to work out the structure of this passage; Ss will be able to understand the deeper meaning of each advertisement; Ss will be able to design their advertisements Teaching difficult points: Help Ss to work out creative mind map to show the structure Help Ss to design different advertisements Teaching methods: Multi-media teaching

Group discussion Teaching procedures: Step 1 Warming up 1.

Present three pictures and ask Ss what they are 2.

Watch a video and think about: 

What is the purpose of these two advertisements?

Step 2 Pre-reading Go through these six advertisements from page 42 to page 43 and think about: 

What are the purposes of these advertisements? Step 3 Scanning 

Scan the headings of each section and get a general understanding of the text.(How many headings are there in this passage?) 

Design a mind map to help you work out the structure of the passage.(work in groups) Step4 Discussion In your group, discuss these questions about the advertisements on Page 44.

1.What is the most common name for H2O?

2. Why did they call it H2O?

1.What group of people is the advertisement made for?

2.What message does the advertisement give?

3.Which part impresses you most in this advertisement? Why?

1.Why are the first two lines written bigger than the rest of the advertisement?

2.The advertisement says that when you buy two, they will give you two more at no

extra cost. Does this mean the advertiser will lose money on the sale?

3.Why do advertisers often use the “Buy one get one free” message?

1.What does this advertisement encourage you to think?

2. What do you think causes air pollution? 3.How else can advertisers make people more aware of our fragile environment?

1.Both ads target a certain group of people. Who are they? 2.If you were a driver, which advertisement would have most effect on you? Why?

Step 5 

Design an advertisement for each product in any form 

Think about how to make your advertisements effective