Using LanguageⅡ优秀教案板书设计

Unit 5 Inside advertising Aims To help students read the passage

KEPPING ADVERTISERS HONEST To help students to use the language by reading, listening, speaking and writing Procedures I. Warming up by seeing looking at a photo of radio advertisement Hello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It! II. Listening

Go to page 47. You are to listen and tick and listen and write. ●

Pre-Listening Exercises

What service businesses often advertise over the radio? What points are important to consider when making a radio commercial? ●

While -Listening Exercises

Listen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz. ●Post-Listening Exercises

What are your opinions about these questions? ○What elements make a radio commercial really great?

○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?

○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines? III. Write an Advertisement Go to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. IV. Reading for forms Go to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups, VI. Copying useful expressions and making sentences