Warming up、Pre-reading、Reading、Comprehending课堂实录【1】

Unit 5 Inside advertising Part 1 Teaching Design 第一部分

教学设计

Period 3 A sample lesson plan for Using Language (KEPPING ADVERTISERS HONEST) Introduction Language is learned to be used in and for communication.

So in this period we shall have the students read, listen, speak and write in English, focusing on the advertising, making use of the

words, expressions, structures and topic ideas covered in this unit.

Objectives ■

To help students listen, write and speak about advertising ■

To help students read the passage

KEPPING ADVERTISERS HONEST

■

To help students rewrite what has read Procedures 1. Warming up by seeing looking at a photo of radio advertisement Hello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It! These Coca Cola Advertising Tapes, Radio Ads are from 1980's. They are Prepared by McCabb-Erickson as part of the Coke is it! advertising campaign.

You see radio advertising has a long history in the West. 2. Listening

Go to page 47. You are to listen and tick and listen and write. ●

Pre-listening exercises

What service businesses often advertise over the radio? What points are important to consider

when making a radio commercial? ●

While -listening exercises

Listen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz. ●Post-listening exercises

What are your opinions about these questions? ○What elements make a radio commercial really great?

○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?

○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines? 3. Write an Advertisement Go to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement. Tips for Writing an Advertisement Before you write, think about the reasons that people should use your business. Do you charge less than your competition? Do you have experience? Are you more reliable than others in the same business? Decide what makes your business the best and focus on those points in your ad.

Be honest. Customers will use your business again if they can trust you, so don't promise to do something you can't do. You should also list a price (or price range) so your customers will know what to expect before you begin the job.

Be friendly, persuasive, and specific. Instead of writing "I have experience baby-sitting children of different ages," write "I have been baby-sitting children from the ages of 1-8 for the last two years."

Tell potential clients why you are qualified for the job. Did you take a baby-sitting class? If you are going to care for pet, have you volunteered at an animal shelter? Customers need to know why they should hire you.

4. Speaking about advertisements around you

Now it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.

Emergency contraceptive pill advertisement, Student Union Building, VUW Girlfriend magazine billboard, Wellington Railway Station

So, it'd appear that Girlfriend magazine has an NZ edition now. 'Girl available for only $3.50.'

Sunsilk shampoo advertisement, Wellington Railway Station/VUW Pipitea.

'Your Blonde, only brighter' -- Sunsilk, VUW Pipitea

5. Reading for forms Go to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups, blacken

the predicative, darken the connectives and underline all the useful expressions.

6. Copying useful expressions and making sentences Expressions from: KEPPING ADVERTISERS HONEST keep advertisers honest, persuade sb. to do sth., behave in certain ways, buy a certain brand of rice，see a movie at one’s cinema, go to a lot of trouble, make adverts, make sure that…, achieve one’s purpose, have ways to protect one selves，develop ways to control advertising, prevent false or unsuitable advertising, make laws, prevent sb.(from)doing sth., have an adult theme, advertise alcoholic drinks or tobacco,

make false statements about one’s products, promote immoral or harmful behavior, make rules for sb., say bad things about other people’s products, get made, examine complaints about, complain to…，give reasons for…, make sb/ sth., judge the claims for one selves, be flooded with, it is one’s duty to educate students about advertising 7. Closing down by

writing, by imitation, a passage of your own based on the text

A possible version KEPPING LEARNING HONEST

We study and learn because we want to be learned and educated and behave in certain ways, for

example to make more money life, to get a good job or to be happy with ourselves．We go to a lot of trouble and expense to get educated and so we want to make sure we achieve our purpose．Unfortunately，not all of us are good or honest people．Unless we have ways to control ourselves, our dishonest behaviors will out or may mislead us．Fortunately，most of us have developed ways to control our learning activities．

One way to control our learning is to make rules that prevent us doing the wrong thing．Many schools have rules that forbid us wasting our time at school or at home．For example，food cannot be eaten during class．In some sleeping and making noises in class are banned altogether．There are also rules in most families that prevent children making false statements about their studies or from developing immoral or harmful habits．

Most of us students are decent and honest, and we are as interested as everyone else in making sure learning is done in a honest way．For this reason，most of us are called Good Child by our parents.