Using LanguageⅠ教学设计第一课时

Unit 5 Using language --Listening and writing Step 1 Listen to tape and tick the words and expressions.

superstar

clothing stores

run out singing

wide and narrow

save money uncomfortable

dial the operator latest fashion

litres of water

Step 2 Listen again and finish the exercises on page 47.

Ad 1 A: Cool shoes!

B: Thanks. They’re Superstar.

A: Expensive?

B: Not at all. Superstars have great styles at

reasonable prices.

A: But I have big feet.

B: No problem. Superstars come in all sizes. Long

and short, wide and narrow.

A: Where do you get them?

B: All good shoe stores.

A: Great.

B: Want to dance? A: Again? Aren’t your feet sore?

B: No way, not when I’m wearing Superstars!

C: Superstar shoes and boots, latest fashions, all sizes, comfortable. (drag this word out cuuuumffffooorrtable) Available at all good shoe stores.

Ad 2 A: Dad, turn the tap off while you’re brushing.

B: What for?

A: It saves water.

B: That won’t save much water.

A: But if everyone in the whole city turns off the tap while they’re brushing their teeth,

think how much water that would save. And if you stop singing in the shower, you won’t be in there so long and we’ll save litres of water. C: Sam’s right you know. The water in our dams is getting low. We could run out, you know. Besides, your singing’s terrible!

B: OK, you’re right. We do need to save water. What other ways can you tell me about, Sam? A: I’ll show you. There’s a fantastic website. D: For information and tips on how to save water, visit www. huawater.com.cn

Ad 3 Woman: Star FM. The new station everyone’s listening to.

Man: Find it on your dial at FM 104.5. Step 3 Writing 1.

Choose one of the things advertised in the listening but write a different ad for a different target. Some possible targets are listed below. elderly people

teachers

teenagers

11-olds

car owners

sports men and women

parents

young businessmen and women 2. Perform your ad to the class. Ask them to guess who your target is. Step 4 Homework 1. Write down the ad in your exercise book. 2. Finish your workbook exercises. Keeping advertisers honest 1. T: There are many advertisements around us; some are honest, while some are dishonest. Appreciate the following advertisements; tell which one you believe and which you don’t.

Let Ss know not all advertisements are honest, and they should have the abilities to tell them apart.

2. Read the passage quickly and find out the ways to keep advertisers honest.

T: If you want to be a smart consumer, you should know how to avoid being treated.

Read the passage quickly and find out the ways to keep advertisers honest.

S: ①The law.

②Advertising organizations. ③Complaints organization.

④The consumer.

3. T: Would you complain about any of the advertisements in this passage?

S: The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.

4. Language points of reading 2