Warming up、Pre-reading、Reading、Comprehendingppt课件配套教案内容

选修九Unit5 Inside advertising教案设计

Step1 Fast reading Scan the text quickly and try to answer the following questions. 1. What is an advertisement? ______________________________________________________________________________ 2. How do advertisers make effective advertisements? ①

_______________________________

__ ②

_______________________________

③

_______________________________

3 What is the main idea of the passage? A.

Why advertisers spend so much money. B.

How advertisements appeal to people’s desire to buy the products. C.

Advertisements have become part of our everyday life, so it is important that we understand how advertising works to avoid being fooled by them. D.

Advertisements have become part of our everyday life and so it is important that we understand how advertising works. 4 Divide the nine paragraphs into 3 sections and sum up the main idea of each section. Section I(para.

) ____________________________________________________ Section II(para.

) ____________________________________________________ Section III(para.

) ___________________________________________________ Step2 Detailed reading Read each section in detail and answer the following questions Section I:

1. Why do we need to understand how advertisements work? _______________________________________________________________________________ 2. Why do they advertise? _______________________________________________________________________________ Section II: 1. Which sentence in the text is the closest to the following one? In order not to waste their money, the advertisers must make sure that the advertisements don’t miss their target audience, namely the people the advertisement mean to persuade.

________________________________________________________________________________

________________________________________________________________________________ 2. Choose a suitable meaning for the underlined phrase “appeal to”? Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be worthy citizens. A. 诉诸武力, 求助于

B. 向…呼吁/请求;唤醒

C. 向…投诉

D. 对…有吸引力

3 If an advertiser wants to make an ad for a car stereo system, his most suitable media way is _______. A.

on television

B.

in the magazines C.

on public notice boards

D.

on the radio Section III：

How effective are advertisements?

They can be effective if ①

_________

They can be effective if ②

____

Step 3 Understand the long and difficult sentences.

1. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work.

划线部分为with的复合结构，filling our daily lives作此结构中的_______________语。

how引导的从句是___________从句。

翻译：

______

2. However, it would be no use advertising products on radio if the ad relies on visual effects.

句式It is / was no use doing sth意为: ________________________ 如：It is no use crying over spilt milk. 覆水难收。

翻译: __________________________________________________________________________ 3. However good an advertisement is, people are unlikely to be persuaded if the product is unsuitable for them.

However 引导的从句为________________从句，常译为

“无论……；不管如何……”

be unlikely to 意为：_______________ be unsuitable for 意为：_______________ 翻译：_____________________________________________________________________ Step4 当堂检测：

I. Find the following expressions from the text and write down their Chinese meanings.

1.

be exposed to _____________

2.

come across ________________ 3.

turn into __________________ 4.

avoid doing sth.______________ 5.

be likely to_______________

6.

make sense_________________ 7.

appeal to ______________________ 8.

play a big part in________________9.

have no use for________________ I I. Retell the text with the help of the headlines in the text.