Using LanguageⅡ第一课时教学实录

Keeping advertisers honest 德清县高级中学

高斌芳

教学设计

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Keeping advertisers honest Inside advertising 人教版

高二

I.

Analysis of the teaching material According to the English curriculum standard, the topic, together with the text itself, should play a leading part of the passage learning. The topic of my chosen material is Advertising controls. Therefore, I lay my focus on developing ways to control advertising.

Obviously, this passage is a problem-solution discourse. In the modern world, we are flooded with advertisements. However, the problem is that dishonesty exists among them. There are four solutions mentioned in the passage to control advertising. At last, a conclusion can be drawn by discussion after reading. II.

Analysis of the students They are interested in various topics in English and willing to express their own opinions. However, they would be shy especially under the cameras. For senior two students, it is necessary to enrich their vocabulary and give them chances to practice applying the newly-learned vocabulary and structures. Some practical guidance for reading and framework for writing are needed. III.

Teaching objectives Core competencies for English learners are the main focus of the lesson. 1.

Intercultural awareness and social values a.

To judge the advertisements by themselves and to be a wise consumer. b.

To understand the culture of advertising. c.

To form a correct code of ethics. d. When it comes to complaints organization, students should be educated that in China, if they need to complain about an advertisement, they should turn to the State Administrations for Radio, Film and Television.

2.

Thinking skills a.

To understand the structure. b.

To apply different thinking skills Learning strategies. 3.

Learning strategies

a.

To arouse the interest in English and the topic. b.

Students should be goal-driven by finishing some tasks. 4.

Language content and language skills a.

To master the vocabulary. b.

To express their opinions orally and literally. IV.

Teaching procedures 1.

Warming up

With the help of some pictures, talk about the topic of advertising and some new words and expressions are led in, such as: dishonest; untruthful; misleading; immoral; unethical; promote immoral or harmful behavior…

Purpose:

a. To get students involved with the topic.

b. To present some new words. 2. Reading

While reading paragraph one, a bottom-up question was designed. With the help of them, it is easier for students to find out the problems and general solutions. In para. 2 to 5, ways to keep advertisers honest are introduced. In order to help find detailed information, a mind map plays an important role.

Purpose:

a.

Students became very clear about the structure of the passage.

b.

Detailed information can be highlighted. 3.

Interpretation

Can you give some examples of advertisements shown in unsuitable places? What is the negative influence of the advertisements? In China, what advertisements are banned, alcoholic drinks or tobacco? What do you think is the reason? What is the qualities or codes of ethics of advertisers? As a students, what is your code of ethics? What will influence your code of ethics? Present all the information above together with the help of the sentence patterns in the passage: Many advertisements are shown in…In some advertisements,…There are also

advertisements that…

When it comes to the negative influences, the dishonest advertisements not only…but also…

Purpose: a.

To help students to have a deep understanding of the topic; b.

To encourage them to present the problems and negative influences of dishonest advertisments. 4.

Discussion and conclusion

At the end of the passage, the responsibility of the consumers is mentioned. In the text, the saying “Buyer beware”

is introduced. It means buyers or consumers should be careful before buying. But as consumers, we should not only beware, but also be aware of sth. So students are inspired to discuss what should be aware of as a consumer. Their answers are presented on the blackboard. After the discussion, a conclusion can be made: As we have learned, there are so many dissatisfactory advertisements. They have many negative influences. Of course, advertisers are responsible. In the meanwhile, consumers should not only beware, but also be aware. Thanks to your suggestions, we can be wise consumers. Purpose: a.

To help students fully understand the text and the topic of advertising. b.

The structure of the passage will be presented clearly in their mind. c.

Correct codes of ethics will be formed. 5.

Output activity After reading and interpretation, they are invited to take part in the output activity. A bridge between input and output has been built. With all the information on the blackboard, they are asked to introduce the problems and negative influences of the dishonest advertisements and to put forward suggestions. Afterwards, they are advised to combine all the discussion together into a letter of suggestions. Purpose: To encourage students review what they have learned and apply it into practice. 6.

Assignment a.

Finish the letter and polish its style. b.

Surf the internet for the techniques used by advertisers and share them with each other. V.

Blackboard design

VI.

Teaching reflection

As for the teaching reflection, I want to say not only have the students learned a lot about advertising, but also I have benefited a lot. During the process, I studied some articles and cases about text interpretation. Inspired by all of them, I am fully aware of the importance of teaching objectives. Teaching objective is the most important guidance. Keep it in mind, an effective lesson will come into being. Also, I realize that while dealing with some passages, only if you read more, can you understand more. It is the same with the students. So why not try different types of teaching materials and interpret them together with students.