Warming up、Pre-reading、Reading、Comprehendingppt课件教学实录

高中英语

选修9 Unit5 Inside advertising-Reading 教学设计

Teaching aims: （教学目标）

1.

To comprehend the passage and improve the reading skills. 2.

To learn about how advertisements work and avoid being controlled by ads. 3.

To write an advertisement for a certain target. Important points:（重点、难点）

1. Comprehension of the text. 2. Knowledge accumulation of advertising. 4. To write an advertisement for a certain target. Teaching procedure:（教学过程）

Step I. Warming up Please enjoy two videos and some pictures and answer some questions.

1. What did you see in the video? 2. Where can you see ads? 3. Do you think ads have the same effects? 设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。

Step II. Fast reading Skim the headings of each section and get a general understanding of the text.Answer the questions. 1.Skim the headings of each section and get a general understanding of the text. 2.what is an ad? 设计意图：通过快速阅读，训练学生有目的、有选择地快速观览，寻找所需要的信息的能力。通过让学生分段并总结段落大意，培养学生归纳主旨和概括能力。通过让学生分析什么是广告，让学生对广告的定义，方式有更深入的了解。

Step III. Careful reading Task 1 Look at the pictures on page 42-43 and discuss the questions about the advertisements. ① Water

A.

What is the most common name for H₂O?

B.

What is the purpose of this advertisement?

②Super Shooze A. What group of people is the advertisement made for?

B. What message does the advertisement give?

C. Do you think the message is true?

③ Refresh water

A:Why are the first two lines written bigger than the rest ?

B. Does it mean the advertiser will lose money if you buy two bottles with two bottles free ? C. Why do advertisers often use the “Buy one get one free” message?

④ Environment

A.

What does this advertisement encourage you to think?

B. What do you think causes air pollution? C. How else can advertisers make people more aware of our environment?

⑤“Speeding” and “How fast am I going”?

A. What do both ads want people to do?

B. Who are their target? Task2 Pair work

1.

Read part 3(para3-7) carefully and fill in the blanks with proper words

How do advertisers make effective advertisements? Identify your target

Advertisers1

and find out as much

as possible about them, which2.

for decisions about what type of advertising techniques to use with this group.

Appeal to your target In order to 3 _________people to do something, advertisements often appeal to our hopes and dreams or our emotions. Use a suitable medium As well as reaching the right audience with the right technique, advertisers must also 4____________________. Obviously, cost will play a big part in this decision. The teacher shows a mindmap for the students to understand the text better, and explain how it works.

2.

Read the passage quickly, and find the answers to their questions.(Pair work) ①Who advertises? ②Why do they advertise?

③Does advertising work? ④

Where do they advertise? 设计意图：

由于理解课文的需要，由浅入深地设计了问答、填表的练习，学生通过这些问题，对课文有了更进一步的认识。同时对重要短语和语法点进行设空，引起学生充分注意。

Step IV

Role play (group work) In this part, the teacher shows a drawing drawn by student and then display a video performed by students. Then ask the students to design an advertisement. 1.

A commercial advertisement (cell-phone, car, computer,etc.) 2.

A public service advertisement(公益广告). The teacher provide some tips for students. Then a public service advertisement about global warming is displayed to raise students’ awareness of protect environment. Besides, let students to be aware of the public service advertisement and its significance. 设计意图：在这一步中提高了学生的兴趣和表现欲，使其在既愉快又紧张的气氛中，体验运用知识的乐趣。这一环节一方面可以锻炼和加强学生合作学习的能力；另一方面，可以培养学生交际能力，让他们将课本知识学以致用，进而提高他们综合运用英语的能力。

StepV. Summary 1.

Praise the excellent group and students. 2.

Sum up the key points in this lesson. 设计意图：通过表扬优秀小组和个人，激发同学们学习英语的热情，并对同学们提出更高的期望和要求，鼓励学生们更上一层楼！

StepVI

Homework 1.

(必做题)How to make an ad for our class in the school?make your own mindmap. 2．（选做题

）Tell the other students your design and comment on the different ads.

3．（选做题

）Finish your advertisement and prepare to show it to the rest of the class. 设计意图：作业的设计真实有趣，充分练习了课堂上学过的知识还锻炼了学生的写作能力,锻炼学生利用思维导图完成学习任务。

Blackboard Design

Unit5

Inside advertising

—Reading

设计意图：思维导图可以有效的表达发散性思维，简单又有助于同学们理解和记忆课文相关内容，有助于教学。

教学反思

在本节课设计中，导入环节的设计激发了学生的学习兴趣及对课文内容的好奇，从而做好了学习课文的准备。略读和细读环节围绕教材设计了一系列题目，以便有效激发学生参与课堂的积极性并且提高学生发现问题，思考问题和解决问题能力。根据教学目标结合学习内容，设计了贴近学生实际的交际任务，学生在角色扮演过程中，提高了口头表达能力，发展了语言技能，充分体现了语言的交流工具作用。

由于多媒体集图画、图像、文字、动画、视频于一体，利用多媒体辅助教学使抽象内容具体化，形象化，使课本枯燥无味的知识变为立体的动画，有利于提高学生学习兴趣，提高了课堂效率。本节课引导学生利用思维导图完成学习任务，使学生形成发散性思维，更好的理解文章。本节课符合学生的认知过程，多媒体与传统教学有机结合，使学生的认知、感受、体验都得到了满足。

学生不仅能高效的获取知识，还可充分感受到成功的乐趣。