Warming up、Pre-reading、Reading、Comprehending优秀教案说课稿

Unit 5 of Module 9. Inside advertising 东莞中学松山湖学校

达雪花

Period 1. Warming-up, Pre-reading and reading Teaching goals: 1.

Target language: difficult words and phrases: Advertiser; billboard; casual; garment; advert; inform 2.

Ability goals: Enable the students to talk about advertising and advertisements. 3.

Learning ability goals: Help the students learn how to talk about their opinions about advertisements. Teaching important&difficult points: How to express their opinions about advertisements. Teaching methods: Presentation & Discussion. Teaching procedures & ways Step 1. Warming-up Show the students a piece of video, and ask them what characteristics an advertisement has. Ask the students where they can see advertisements and ask them to list

some products that were advertised. Step 2. Pre-reading

Ask the students to look at each of the advertisement on the next two pages and discuss the questions with a partner. 1.

What does the advertisement want you to do? 2.

How does it try to persuade you to do this? 3.

Which advertisements do you think are the most effective? Why? Step 3. Reading Ask the students to scan the text. Ask the students to scan the headings of each section and get a general understanding of the text. And then ask them to read again. Read the passage carefully and sum up the main idea of each section. Section 1.(Para.1)

Introduction Section 2.(Para.2)

What is an advertisement? Section 3.(Para.3-7) How do advertisers make effective advertisements? Section 4.(Para.8-9) How effective are advertisements? Ask the students to have detailed reading and then answer the following questions. 1.

Who advertises? 2.

Why do they advertise? 3.

Where do they advertise?

4.

How do they decide where to advertise? 5.

Does advertising work? Step 4. Practice 1.

Put the expressions into English and keep them in mind. 1.

暴露于，接触到

2. 日常生活

3. 经过，路过

4. 电视节目

5. 休闲服装

6. （使）变成

7. 避免，逃避做某事

8. 目标受众

9. 换句话说，换言之

10. 打算做某事

11. 更有可能…

12. 讲得通，有意义

13. 喜恶

14. 适合

15. 构成…的基础

16. 说服某人做某事

17. 吸引注意力

18. 环境保护

19. 有价值的公民

20. 起重要作用

21. 另一方面

22. 最适合

23. 依赖，依靠

24. 视觉效果

25. 不需要，厌恶

26. 道路安全

2.

Choose proper phrases to fill in the blanks with their correct forms. 3.

Analyse the structure of some of the sentences from the text. Step 5. Homework. 1.

Make advertisements in groups and compare which group does best. 2.

Discuss how to distinguish some bad advertisements from good ones.