Warming up、Pre-reading、Reading、Comprehending教案和学案内容

Book9 Unit5 How advertising works

教师

课题

知识与能力

教学目标

吴娟娟

科目

英语

上课时间

2019年

6月17日

Book9 Unit5 How advertising works

掌握一些重点词汇的表达，如：advertisement, advertiser, be exposed to, attach to, fit into；提高阅读能力。

通过快速阅读把握文章结构，以及通过仔细阅读掌握细节信息，并ji过程与方法

结合高考阅读题型的练习，提升学生的阅读技能。

情感态度

让学生明白广告是如何发挥作用的，并引导学生在日常生活中避免与价值观

被广告左右。

重点：1. 理解本篇文章的主意大意，并把握一些重点词汇的表达。

2.

通过快速阅读和仔细阅读，并结合练习训练学生的阅读技巧

难点：1. 明白广告是如何发挥作用的。

2. 组织学生进行小组活动，给某一物品做广告，设计广告语。

Step1. Warming up (5mins) 1.

Present the students with some pictures and two videos, showing students that

there are different forms of advertisements and we can see advertisements almost anywhere and anytime in our daily life.

2. Ask students to list where they can see or hear advertisements. Step2. Fast reading (5mins) Task1.

Skim the passage and get the main idea of each part.

Main idea of each part Part1 (para.

) Introduction about the

. Part2 (para.

) What is an advertisement? Part3 (para.

) How to make effective advertisement? Part4 (para.

) How effective are advertisement? Task2.

Scan the Para.1&2, and answer following questions. Q1. What is an advertisement?

Q2. Who advertises? Q3. Why it is important to understand how advertisements work? Step3. Careful reading

Q: How do advertisers make effective advertisements? Task3.

Scan Para.3-7, and answer following questions. Q1. why should advertisers identify their target?

Q2. How to appeal to their target audiences? Q3. What should they take into consideration when choosing the medium?

教

学

重难点

教学

程序

Q: Who are their target audience(目标群体)?

Q: Who are their target audience(目标群体)?

Task4. choose the best answer. 1.

Which advertisement is to educate the pubilc ?

2.The advertisement on the right probably appeals to people’s

. A. conscience to be worthy citizens B. hopes to live an exciting life C. curiosity to know more about the product D. focus on the rich and famous people 3. Which of the following is NOT the factor in choosing the right medium? A. Whether the budget(预算)can be afforded.

B. Which target audience the products are intended for.

C. Which medium can best display the products.

D. How to advertise the products with the right technique.

4. What does the word “conscience” in paragraph5 probably mean?

A. condition

B. requirement

C. inner peace

D. moral sense 5. The purpose of this text is to

. A. inform people of the functions of advertisements B. persuade people to buy the products advertised by some advertisements C. Let people understand how advertisements work so as not to be controlled by

them. D. warn people not to be cheated by some dishonest advertisements Task5.

Scan Para.8-9, and judge True or False. 1.

However good an advertisement is, people are likely to be persuaded if the

product is unsuitable for them.

(F) 2. The reason why governments all over the world pay a lot of ads on such things as road safety is that they believe these adverts will affect the way people think about

their driving habits and will subsequently reduce the number of road accidents. (T) Step4. Group work

After learning about how advertising works, can you advertise something? Step5. Conclusion It's important to understand how advertisements work, and then we can

avoid being control by them.

Step6. Homework 1.

Do exercises in textbook P45 –

P46. 2.

Prepare for language study. Unit 5 Inside advertsing Reading How advertising works?

Step7. Blackboard design

What is an advertisement?

How do advertisers make effective advertisement?

How

effective are advertisement