Warming up、Pre-reading、Reading、Comprehending教学实录及点评

选修九

Unit5 Inside advertising 教学设计

---襄阳三中

唐苗

教案背景：1.面向学生：高三理科学生

2.课时：一课时

3.学生课前准备：

1）阅读有关“广告”的背景材料并做好热身。

2）

复习本单元有关词汇及表达。

教学目标：

情感目标：了解广告相关内容并做一个理性的消费者。

知识目标：学习本课基础词汇及其表达以及学会应用文的阅读技巧。

能力目标：提高学生阅读理解能力。

教材分析：本课内容为学生感兴趣的广告话题，而且本文内容与我们日常生活息息相关，教师可以此为契机，教授学生与本文有关的词汇及表达，激发学生的创造力。

教学方法：

1）自我学习

2）合作探究

3）启发教学

教学过程：

1）视频、图片导入，激发学生兴趣，快速导入本课主题——广告。

2）采用自我学习，合作探究，分组讨论、展示等多种方法。

3）适时地对学生进行阅读方法和技巧指导。

Book 9 Unit 5 Inside advertising 【Learning aims】

1. Read about “Inside advertising” and improve your ability of fast reading and summarizing. (skimming ability) 2. Devote yourself with passion, enjoy the pleasure of reading and avoid being controlled by ad. Don’t be a slave to the advertisements. Inspire students to become a sensible consumer. 【Teaching process】1. Warming up Where can we find advertisements。

I.Let’s enjoy two advertisements and some pictures of advertisements。

II.Have a discussion with your parterners. “Do you like McDonald's better than KFC because of the advertisement?”

(Opinions vary,every coin has two sides.) 【设计意图】通过展示与广告有关的图片，引导学生通过看视屏，自然过渡到本课的主题，把学生从无意注意引向有意注意，进而培养学生通过图片预测阅读内容的能力。

2．Reading:

I.Scanning:Words-matching(before reading)

II.Sum up the main idea of each section 【设计意图】快速阅读技能训练。通过寻读，训练学生有目的、有选择地快速观览，

寻找所需要的信息的能力。通过让学生分段并总结段落大意。

II.Further Reading(True or False) 1. We are exposed to ads only in the public places.

2. Understanding how advertising works can help us earn a lot of money.

3. An advertisement is a message or announcement that intends to inform or cheat people.

4. Advertisers include business, individuals, organizations and associations

5. Advertisers make ads effective by identifying the target only.

6. Using a suitable media plays an important part in ads.

III.What is the purpose of this advertisement? 【设计意图】引导学生进一步挖掘课文细节内容，更好的掌握课文内容，

并活跃课堂气氛。

4.Comprehending

I.Why are advertisements so popular? Functions(work in a variety of ways) II.What is an ad? 1) Definition (a message or announcement that intends to inform or influence people)

2) Means (words, pictures, music, film…)

3) Advertisers (business, individuals, organizations, associations) III.How do advertisers make effective ads? 1) Identify the target (find out necessary information about this group) 2) Appeal to the target (hopes, dreams, emotions, desires…)

3) Use a suitable medium

【设计意图】引导学生进一步挖掘课文细节内容

IV.Conclusion Summary (fill in the blank)

We can meet many advertisements in our daily life.An advertisement is a message or an announcement that___1___or influences people.Advertisers must pay for their ads,so the message must reach the _2_audience,or their money would be wasted.So they must do some research to make the product fit_3_ the audience’s lives.Identifying their target is not enough,they should try their best to appeal to their target.For example ，the environmental protection advertisement appeals to the audience's __4__ or their desire to be _5_ (worth)citizens. At the same time,advertisers

must also place their ads in the right medium，such as TV，newspapers，magazines.To do this，they also need to spend money.They have to be a big _6_ with a big _7_ to afford the ads.In addition to worrying about the _8_,

advertisers must consider which media are most appreciate . For example ，if the ad relies_9_ visual effects,it is no use advertising products on radio.However，people don't buy the products they are not interested in or have _10_use for.

【设计意图】

本环节通过完形填空的形式总结了文章主要大意

5.Brainstorm:please design an advertisement for our new school.

【设计意图】一方面可以锻炼和加强学生合作学习的能力；另一方面，可

以培养学生交际能力，让他们在运用语言的过程中将课本知识学以致用，进而

提高他们综合运用英语的能力。