Using LanguageⅠ教学设计(第二课时)

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Unit 5 Inside advertising Part Two: Teaching Resources Section 3: Words and expressions from Unit 5 Inside advertising

verb

1.. ~ sb (of / about sth) to tell sb about sth, especially in an official way: [vn] Please inform us of any changes of address.

The leaflet informs customers about healthy eating.

He went to inform them of his decision.

Inform me at once if there are any changes in her condition.

Have the police been informed?

[vn that] I have been reliably informed (= somebody I trust has told me) that the couple will marry next year.

A notice informed the guests that formal dress was required.

I am pleased to inform you that you have won first prize in this month’s competition.

[vn speech] ‘He’s already left,’ she informed us. 2.

[vn] ~ yourself (of / about sth) to find out information about sth: We need time to inform ourselves thoroughly of the problem.3. [vn] (formal) to have an influence on sth: Religion informs every aspect of their lives.

These guidelines will be used to inform any future decisions.

inform on sb to give information to the police or sb in authority about the illegal activities of sb: He informed on his own brother.

feature

noun[C]

1.

something important, interesting or typical of a place or thing: An interesting feature of the city is the old market.

Teamwork is a key feature of the training programme.

Which features do you look for when choosing a car?

The software has no particular distinguishing features.

geographical features 2.

[usually pl.] a part of sb’s face such as their nose, mouth and eyes: his strong handsome features

Her eyes are her most striking feature.3. ~ (on sb/sth) (in newspapers, on television, etc.) a special article or programme about sb/sth: a special feature on education verb 1. [vn] ~ sb/sth (as sb/sth) to include a particular person or thing as a special feature: The film features Cary Grant as a professor.

The latest model features alloy wheels and an electronic alarm.

Many of the hotels featured in the brochure offer special deals for weekend breaks. 2. [v] ~ (in sth) to have an important part in sth: Olive oil and garlic feature prominently in his recipes. worthy

adj. (worthier, worthiest)

1.. ~ (of sb/sth) (formal) having the qualities that deserve sb/sth: to be worthy of attention

A number of the report’s findings are worthy of note.

No composer was considered worthy of the name until he had written an opera.

a worthy champion (= one who deserved to win)

He felt he was not worthy of her.

2. [usually before noun] having qualities that deserve your respect, attention or admiration; deserving: The money we raise will be going to a very worthy cause.

a worthy member of the team

3. having good qualities but not very interesting or

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exciting: her worthy but dull husband 4. ~ of sb/sth typical of what a particular person or thing might do, give, etc.: He gave a speech that was worthy of Martin Luther King. 5. -worthy (in compounds) deserving, or suitable for, the thing mentioned: trustworthy

roadworthy

expense

noun

1.. [U] the money that you spend on sth: The garden was transformed at great expense.

No expense was spared (= they spent as much money as was needed) to make the party a success.

He’s arranged everything, no expense spared.

She always travels first-class regardless of expense.

The results are well worth the expense. 2.

[C, usually sing.] something that makes you spend money: Running a car is a big expense. 3. expenses [pl.] money spent in doing a particular job, or for a particular purpose: living / household / medical / legal, etc. expenses

Can I give you something towards expenses?

financial help to meet the expenses of an emergency

The payments he gets barely cover his expenses.

4. expenses [pl.] money that you spend while you are working that your employer will pay back to you later: You can claim back your travelling / travel expenses.

(BrE) to take a client out for a meal on expenses

an all-expenses-paid trip

at sb’s expense

1. paid for by sb: We were taken out for a meal at the company’s expense.

2. if you make a joke at sb’s expense, you laugh at them and make them feel silly

at the expense of sb/sth

with loss or damage to sb/sth: He built up the business at the expense of his health.

an education system that benefits bright children at the expense of those who are slower to learn

go to the expense of sth / of doing sth | go to a lot of, etc. expense

to spend money on sth: They went to all the expense of redecorating the house and then they moved.

put sb to the expense of sth / of doing sth | put sb to a lot of, etc. expense to make sb spend money on sth: Their visit put us to a lot of expense. broadcast

verb (broadcast, broadcast)

1. to send out programmes on television or radio: [vn] The concert will be broadcast live (= at the same time as it takes place) tomorrow evening.

Most of the programmes are broadcast in English.

[v] They began broadcasting in 1922. 2. [vn] to tell a lot of people about sth: I don’t like to broadcast the fact that my father owns the company. noun a radio or television programme: (BrE) a party political broadcast (= for example, before an election)

We watched a live broadcast of the speech (= one shown at the same time as the speech was made). rely

verb (relies, relying, relied, relied)

rely on / upon sb/sth 1.. to need or depend on sb/sth: As babies, we rely entirely on others for food.

[+ to inf] These days we rely heavily on computers to organize our work.

[+ -ing] The industry relies on the price of raw materials remaining low. 2. to trust or have faith in sb/sth: You should rely on your own judgement.

[+ to inf] You can rely on me to keep your secret.

He can’t be relied on to tell the truth.

generate verb [vn] to produce or create sth: to generate electricity / heat / power

to generate income / profit

We need someone to generate new ideas.

The proposal has generated a lot of interest.

response

noun ~ (to sb/sth) 1.. [C, U] a spoken or written answer: She made no response.

In response to your inquiry ...

I received an

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encouraging response to my advertisement. 2. [C, U] a reaction to sth that has happened or been said: The news provoked an angry response.

a positive response

I knocked on the door but there was no response.

The product was developed in response to customer demand.

There has been little response to our appeal for funds.

We sent out over 1.. 000 letters but the response rate has been low (= few people replied). 3. [C, usually pl.] a part of a church service that the people sing or speak as an answer to the part that the priest sings or speaks refresh

verb

1.. [vn] to make sb feel less tired or less hot: The long sleep had refreshed her.

The following morning she awoke refreshed.

He refreshed himself with a cool shower. 2.

[vn] (informal, especially NAmE) to fill sb’s glass or cup again: Let me refresh your glass.

He went into the kitchen to refresh their drinks. 3.

[vn] ~ your / sb’s memory to remind yourself/sb of sth, especially with the help of sth that can be seen or heard: He had to refresh his memory by looking at his notes. 4. (computing) to get the most recent information, for example on an Internet page, by clicking on a button on the screen: [vn] Click here to refresh this document.

[v] The page refreshes automatically. murder

noun,

1. [U, C] the crime of killing sb deliberately: He was found guilty of murder.

She has been charged with the attempted murder of her husband.

to commit (a) murder

a murder case / investigation / trial

The rebels were responsible for the mass murder of 4.00 civilians.

What was the murder weapon?

The play is a murder mystery. 2. [U] (informal) used to describe sth that is difficult or unpleasant: It’s murder trying to get to the airport at this time of day.

It was murder (= very busy and unpleasant) in the office today.

get away with murder (informal, often humorous) to do whatever you want without being stopped or punished verb [vn]

1.. to kill sb deliberately and illegally: He denies murdering his wife’s lover.

The murdered woman was well known in the area. 2. to spoil sth because you do not do it very well: Critics accused him of murdering the English language (= writing or speaking it very badly). I could murder a ...

(informal, especially BrE) used to say that you very much want to eat or drink sth: I could murder a beer.

sb will murder you (informal) used to warn sb that another person will be very angry with them fluent

adj.

1. ~ (in sth) able to speak, read or write a language, especially a foreign language, easily and well: She’s fluent in Polish.

a fluent speaker / reader

‘Can he speak German?’ ‘Yes, he’s fluent.’

2.

(of a language, especially a foreign language) expressed easily and well: He speaks fluent Italian. 3. (of an action) done in a smooth and skilful way: fluent handwriting

fluent movements

appoint

verb

1. ~ sb (to sth)| ~ sb (as) sth to choose sb for a job or position of responsibility: [vn] They have appointed a new head teacher at my son’s school.

She has recently been appointed to the committee.

[vn-n] They appointed him (as) captain of the English team.

[vn to inf] A lawyer was appointed to represent the child. 2.

[vn] [usually passive] (formal) to arrange or decide on a time or place for doing sth:

A date for the meeting is still to be appointed.

Everyone was assembled at the appointed time. raise

verb

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MOVE UPWARDS 1. [vn] to lift or move sth to a higher level: She raised the gun and fired.

He raised a hand in greeting.

She raised her eyes from her work.

2. [vn] to move sth/sb/yourself to a vertical position: Somehow we managed to raise her to her feet.

He raised himself up on one elbow. INCREASE 3. [vn] ~ sth (to sth) to increase the amount or level of sth: to raise salaries / prices / taxes

They raised their offer to $500.

We need to raise public awareness of the issue.

How can we raise standards in schools?

Don’t tell her about the job until you know for sure—we don’t want to raise her hopes (= make her hope too much).

I’ve never heard him even raise his voice (= speak louder because he was angry).

COLLECT MONEY / PEOPLE 4. [vn] to bring or collect money or people together; to manage to get or form sth: to raise a loan

We are raising money for charity.

He set about raising an army. MENTION SUBJECT 5. [vn] to mention sth for people to discuss or sb to deal with: The book raises many important questions.

I’m glad you raised the subject of money. CAUSE raise a / your hand against / to sb

to hit or threaten to hit sb

raise your eyebrows (at sth) [often passive] to show that you disapprove of or are surprised by sth: Eyebrows were raised when he arrived without his wife.

raise your glass (to sb)

to hold up your glass and wish sb happiness, good luck, etc. before you drink

raise hell

(informal) to protest angrily, especially in a way that causes trouble for sb

raise the roof

to produce

or make sb produce a lot of noise in a building, for example by shouting or cheering: Their cheers raised the roof.

raise sb’s spirits

to make sb feel more cheerful or brave; cheer sb up: The sunny weather raised my spirits a little. raise sth to sb/sth

to build or place a statue, etc. somewhere in honour or memory of sb/sth: The town raised a memorial to those killed in the war. dial

noun,

1.. the face of a clock or watch, or a similar control on a machine, piece of equipment or vehicle that shows a measurement of time, amount, speed, temperature, etc.:

an alarm clock with a luminous dial

Check the tyre pressure on the dial. 2. the round control on a radio, cooker/stove, etc. that you turn in order to adjust sth, for example to choose a particular station or to choose a particular temperature

3.

the round part on some older telephones, with holes for the fingers, that you move around to call a particular number verb (-ll-, NAmE -l-) to use a telephone by pushing buttons or turning the dial to call a number: [vn] He dialled the number and waited.

Dial 003.3. for France. [also v]

mature

adj. maturer is occasionally used instead of more mature SENSIBLE 1. (of a child or young person) behaving in a sensible way, like an adult: Jane is very mature for her age.

a mature and sensible attitude

FULLY GROWN 2. (of a person, a tree, a bird or an animal) fully grown and developed: sexually mature

a mature oak / eagle / elephant

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WINE / CHEESE 3. developed over a period of time to produce a strong, rich flavour NO LONGER YOUNG 4. used as a polite or humorous way of saying that sb is no longer young: clothes for the mature woman

a man of mature years WORK OF ART 5.

created late in an artist’s life and showing great understanding and skill

fashion

noun

1.. [U, C] a popular style of clothes, hair, etc. at a particular time or place; the state of being popular: dressed in the latest fashion

the new season’s fashions

Long skirts have come into fashion again.

Jeans are still in fashion.

Some styles never go out of fashion. 2.

[C] a popular way of behaving, doing an activity, etc.: The fashion at the time was for teaching mainly the written language.

Fashions in art and literature come and go. 3.

[U] the business of making or selling clothes in new and different styles: a fashion designer / magazine / show

the world of fashion

the fashion industry

after a fashion

to some extent, but not very well: I can play the piano, after a fashion.

‘Do you speak French?’ ‘After a fashion.’

after the fashion of sb/sth (formal) in the style of sb/sth: The new library is very much after the fashion of Nash.

in (a) ... fashion (formal) in a particular way: How could they behave in such a fashion?

She was proved right, in dramatic fashion, when the whole department resigned.

like it’s going out of fashion

(informal) used to emphasize that sb is doing sth or using sth a lot: She’s been spending money like it’s going out of fashion.

ban

verb (-nn-) [vn]

1.. to decide or say officially that sth is not allowed: Chemical weapons are banned internationally.

a campaign to ban smoking in public places 2. [usually passive] ~ sb from sth / from doing sth to order sb not to do sth, go somewhere, etc., especially officially: He was banned from the meeting.

She’s been banned from leaving Greece while the allegations are investigated.

(BrE) He was banned from driving for six months. promote

verb [vn]

1.. to help sth to happen or develop; encourage: policies to promote economic growth

a campaign to promote awareness of environmental issues 2. ~ sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album.

The area is being promoted as a tourist destination. 3. ~ sb (from sth) (to sth) [often passive] to move sb to a higher rank or more senior job: She worked hard and was soon promoted.

He has been promoted to sergeant. 4. ~ sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a better group: They were promoted to the First Division last season.

beware

verb ~ (of sb/sth / of doing sth) (used only in infinitives and in orders) if you tell sb to beware, you are warning them that sb/sth is dangerous and that they should be careful: [v] Motorists have been warned to beware of icy roads.

Beware of saying anything that might reveal where you live.

[vn] It’s a great place for swimming, but beware dangerous currents. [also v -ing] consumer

noun a person who buys goods or uses services: consumer demand / choice / rights

Health-conscious

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consumers want more information about the food they buy.

a consumer society (= one where buying and selling is considered to be very important)

providers and consumers of public services

Tax cuts will boost consumer confidence after the re