Warming up、Pre-reading、Reading、Comprehending板书设计及意图

人教版选修9

Unit 5

Inside advertising

教案

Period 1 Reading I. Teaching aims: 1. Enable the students to grasp expressions to write effective advertisements; 2. Enable the students to to comb the text’s structure and do appropriate advertisements. Ⅱ. Teaching important points:

1. grasp expressions to write effective advertisements;

2. make clear of steps to write effective advertisements. Ⅲ. Teaching difficult points: ①

vocabulary on advertisements; ②

characteristics of advertisements language. Ⅳ. Teaching methods: Cooperative learning, task-based learning, student-centered teaching. Ⅴ. Teaching aids:

a multi-media computer system Ⅵ. Teaching procedures: StepⅠ

Warming up:

1. A competition

2. Enjoy a short play about the advertisement

Step Ⅱ

Pre-reading 1. Ask Ss to quickly glance at the five text and answer the questions designed for this part. 2. Get the Ss know some reading strategies: skimming, detail reading and paying attention to the words that frequently appeared in the text and equally important, their relative words. Step Ⅲ

Reading 1. Ask the Ss to read the text quickly with the following questions

①

The main idea of the text:

②

How to do effective advertisements? 2. Ask the Ss to read the text in detail to find the sentence that has the same meaning with the one below: 1

* After identifying the target group, researchers try their best to find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would be appropriate for their lives.

Step Ⅳ

Practice

①

Complete the summary of the reading passage using words from the text.

Advertisements have become part of our everyday life and so it is important that we ______ ourselves about them to avoid being fooled by them. The aim of advertisements is to persuade people to do something and so advertisers spend a lot of time deciding

what kind of things will ______ into their _______ group. The kind of advertisement depends partly on ______________ because it costs a lot more money for advertisements in _________ such as television than it does in others, such as newspapers. So, why do advertisers spend so much money on advertisements? Are they really worth all that ___________? The advertisers think so or they wouldn’t waste their money. ②

Read the passage aloud and try to retell it. Step Ⅴ

Language points

Explain some difficult points as listed in the PPT. Step Ⅵ

Homework

Write advertisements about anything and let other groups guess your product. (pay attention to your adverts language)

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