Warming up、Pre-reading、Reading、Comprehending多媒体教学设计及其点评

Unit 5 Inside advertising Period 1 Warming up and Reading (Ι)

Teaching aims：

①

To know how advertising works；

②

To learn about ways to make effective ads and advertising controls；

③

To help students appreciate the advertisements and talking about advertising and advertisements. Teaching important points：To know how advertising works Teaching difficult points：Reading comprehension and finishing the questions Teaching procedures：

Step 1 Warm up Enjoy some advertisements.

Step 2 Discussion Divide the students into several groups and discuss the questions in Warming up. Step 3 Understand some ads. Look at the ads at page 42 and 43 carefully and finish the Comprehending Exercise 2. Exercise 2 is very important as it develops students’ ability to look critically at advertisements. Make sure students have enough time to discuss these questions fully. Ask them to work in

groups and then discuss their answers with the whole class. 1.

Water

A. What is the most common name for H2O? Why did they call it H2O? Water. Because it rhymes with “slow”.

B. What is the purpose of this advertisement? To encourage people to use water wisely and to save water where they can. 2. Super Shooze A. What group of people is the advertisement made for?

Young people who like sports, the latest fashions and like to be part of a group. B. What message does the advertisement give?

If you wear our shoes you’ll have an exciting life, and be popular and have fun.

C. Do you think the message is true? Give reasons.

No, because just wearing a certain brand of shoes won’t make you exciting, popular of have fun—it takes much more effort than that. 3. Refresh water A.

Why are the first two lines written bigger than the rest of the advertisement?

These lines appear bigger to that they are the first thing people notice about the ad. B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sales?

No.

C. Why do advertisers often use the “Buy one get one free” message?

People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free. 4. Environment

A. What does this advertisement encourage you to think?

It encourages us to think of the sky, air and our environment and about how the environment is being spoiled. B. What do you think causes air pollution? Human beings cause air pollution by burning fossil fuels, such as gas, oil, coal, etc by using some modern machines, transportation vehicles and also by manufacturing modern products.

C. How else can advertisers make people more aware of our fragile environment?

Tell people more and help them to be more aware of the importance of protecting our environment. 5. “Speeding” and “How fast am I going”?

A. Both of these advertisements have the same purpose. What do both ads want people to do?

They want people to stop speeding.

B. Both ads target a certain group of people. Who are they?

Drivers. C. If you were a drive, which advertisement would have most effect on you? Why?

Students give their own answers. Step3 Scanning Scan the headings of each section and get a general understanding of the text. Sum up the main idea of each section. Step4 Detail reading Read the text carefully and try to answer the following questions:

1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise?

5. Does advertising work? Step5 Read the text carefully and fill in the blanks with proper words. Step6 Conclusion

Step 7 Homework 1. In pairs, discuss the questions in Ex 2 on P44. 2. Finish Ex 3 on P45 in pairs.