Warming up、Pre-reading、Reading、Comprehending教学实录及点评

Teaching Plan of Unit 5 Inside Advertising 1.

Teaching Aims: (1)

To enable students to get familiar with expository writing and grasp the main idea of each paragraph. (2)

To lead students to have a good command of the new words and phrases in the passage and express their ideas about ads using the learned words or phrases. (3)

To develop students’ reading skills such as fast reading and detailed reading. (4)

To develop students’ ability of independent thinking and teamwork.

2.

Important and Difficult Points during Teaching: (1)

How to read and understand the text using different strategies. (2)

Get students to design advertisements according to the text.

3.

Teaching Methods: Learner-centered approach, cooperative work, discussion

4.

Teaching Procedures Step 1: warming up (1)

Play a short video for students and ask them what the advertisement is about, which is to stimulate students’ background information about ads.

(2)

Ask students to think about some ads in our life and where they can see or hear the ads.

Step 2: Pre-reading Before reading, students are asked to look at each of the ads on the next two pages and discuss with their partners what the ads want them to do.

Step 3: Fast reading For the first reading, students are supposed to understand the type of this text and read the title and the headings of each section fast to grasp the main idea of the text and figure out the structure of the whole text, which is to practice students’ ability of skimming and summarizing. Section 1(para.1): Introduction Section 2(para.2): What is an advertisement? Section 3(para.3-7): How do advertisers make effective ads? Section 4(para.8-9): How effective are ads?

Step 4: Detailed reading For this part, students are required to read the text carefully to get detailed information and get to understand the passage better, and then ask them to answer the following questions or finish the designed tasks.

(1)

Para.2: What is an advertisement and who advertises? (2)

Para.3-7: How do advertisers make effective ads? And fill in the blanks. (3)

Para.8-9: Q1: Are ads always effective? Why?

Q2: How can ads help to change our opinions?

Step 5: Summary Ask students to summarize the whole text according to the structure, during which students can try to retell the text. Summary: This text mainly tells us how advertising works. First, we know that an ad is a message or announcement that informs or influences people. Besides, in order to make ads effective, advertisers should choose right audience, techniques and media. What’s more, if we are not interested in or have no use for the products advertised, the ads have no effects on us, but being constantly exposed to ads may help to change our opinions over time.

Step 6:Post-reading: Role-play in pairs.

Supposing

that you are working for an advertising company and you are asked to design an effective ad for a a kind of high quality jeans, please make your design in pairs, and take the three factor into your consideration.

(1)

Decide who may buy the product. (2)

How you will appeal to the target. (3)

What media you will use.

Step 7: Homework

Finish the exercise on P45-46.