Warming up、Pre-reading、Reading、Comprehending课件配套优秀

Teaching plan for Unit 5 Inside advertising

文山市第一中学

尤国丽

School: No. 1 middle school of Wenshan city

Teacher:

You Guoli

Class 7 , Grade 1 Senior Section. Time: 40 mins

Material : Book 9

Type of lesson: Reading

Aids: Computer, some pictures,some bottles of water. Date :July 1,2019

Teaching aim：

1.

Let students master the skills of reading comprehension(skimming,careful

reading,analyzing,summarizing);

2. To know how advertising works；

3. To design an advertisement.

Teaching important points：The skills of

reading comprehension. Teaching difficult points：To learn how to design an advertisement and give performances.

Step Ⅰ Leading in Use two bottles of water designed by the teacher to attract the students’ attention to the topic.

Step Ⅱ Warming up 1.

Use some pictures that students are familiar to know advertisements

1

are everywhere.(show the pictures from this unit and know the purposes) 2. What is the purpose of each advertisement?

Picture 1: It wants us to buy Sanqi of Wenshan. Picture 2: It wants us to save water.

Picture 3: It wants us to listen to the new radio. Picture 4: It wants us to buy the shoes of this brand. Picture 5: It wants us to buy their water. Picture 6: It wants us to protect our environment. Picture 7 : It wants us to stop speeding. 3. What are the functions of advertisements ?

increase sales persuade people to buy…

introduce new products change/ improve …

Step Ⅲ Reading 1. Skimming Skim the headings of each part and get a general understanding of the text. Part I(para. 1) Part II(para. 2)

Part III(para. 3-7) Introduction What is an advertisement? How do advertisers make effective advertisements? Part IV(para. 8-9)

How effective are advertisements? 2

2. Careful Reading Read the whole passage and get the answer. 1). What is the benefit of knowing how advertisements work? A. They are valuable . B. We can save money from advertisements.. C. We can avoid being controlled by them. D. We can lead a fashion around the world. 2). Who advertises and why do they advertise? A. Businesses, individuals, organizations and associations make more money. B. Individuals, organizations and associations want us to buy something. C. Businesses, individuals, organizations and associations have the

rights to advertise. D.

Businesses, individuals, organizations and association sell

something or to inform or educate the public. 3). How do advertisers make effective ads? A. Identify the target. B. Appeal to the target.

C. Use a suitable medium. D. Above all.

4). What kinds of advertisements are not effective? A. When you are not interested in or have no use for the products. B. The target audience is exposed to ads constantly. C. They believe these adverts will affect people. D. They haven't earned more money. 5). What is the writing method of this article? A. Narration. B. Argumentation. C. Exposition. D. Advertisement.

3

Step Ⅳ. Conclusion

1). What is an ad? 2). How do advertisers make effective ads? Identify the target

Appeal to the target

Use a suitable medium

3). How effective are ads?

Step Ⅴ. Design an advertisement from what the students have learned . Step VI. Homework

In pairs, discuss the questions in Ex 1-2 on P44.

4