Warming up、Pre-reading、Reading、Comprehending优秀导入

2017-2018学年15级高三上学期英语学科导学案 课型： 使用时间：2017年 月 日 班级： 小组： 姓名： 组内评价： 教师评价： 课题：M9U5

Inside advertising

【学习内容】

（1）

了解广告的相关知识，以及广告行业的道德规范。

（2）

学会表达对事物的不同看法。

（3）

词汇、短语、句子及文章中长难句理解。

（4）

系统了解句子成分—宾语补足语。

10.

11.

12.

13.

to produce; to cause to exist or occur_______________________ answer; reaction_______________________ not completely; in some degree; to some extent______________________ (of a person) speaking, writing or perform an action in an easy smooth manner_____________________ 14.

act of inviting often written request to go or come somewhere to do sth___________________ 15.

to choose (sb) for a job, position, etc; to arrange, settle, fix, decide___________________

【学习目标】

词汇 1.认识以下30个词和短语。 billboard

advertiser

advert

lane

feature

conscience

worthy

corporation

expense

generate

response

stereo

partly

sheet

spokesman

litre

mature

fashion

dishonest

alcoholic

tobacco

promote

immoral

decent

ethics

ethical

offending

beware

consumer

trustworthy6

2. 能够认识并且拼写出以下26个词。 voyage

casual

garment

inform

association

target

basis

technique

budget

broadcast

rely

visual

refresh

murder

suitcase

actress

typist

fluent

hostess

invitation

appoint

chairman

raise

dial

operator

misleading

ban

turn…into

fit into

rely on

have no use for 理解

1. 能够回答有关文章内容的问题

2. 能够准确理解所列出的句子的含义

3. 能够理解所学到的短语的意义

运用

能够把本单元所学词,短语应用于写作中，并掌握和运用简单的英语广告用语 Worksheet 1

Words and expressions Ⅰ. Please find the English words according to the given English definitions

1.

not formal; for informal occasions_______________________ 2.

to pass from one condition or state to another_______________________ 3.

person who advertises_____________________ 4.

to tell sb; to give sb knowledge (of sth)_____________________ 5.

group of people joined together for a common purpose____________________ 6.

deserving respect or recognition______________________ 7.

spending of money, etc; cost____________________ 8.

radio or television programme or presentation____________________ 9.

to count or depend on sb/sth____________________ 16.

to bring or collect (sth) toghther__________________ 17.

person who works a machine equipment, etc; person telephone__________________________ 18.

(of a person) not honest; intended to cheat__________________ 19.

to encourage or support; to progress in work_________________ 20.

person who buys goods or uses services____________________ II.

Please find out the synonyms / antonyms of the following words Synonyms informal_______________

connection_______________

foundation____________

aspect_____________

worth________________

cost______________

depend on_____________

response______________

appoint________________

forbid________________

raise__________________

reliable______________ decent________________ Antonyms

moral______________

honest_________________

completely_______________

worthy_____________ III.

Common collocations concerning the words in this unit 1.I informed her mother of her safe arrival They informed us that Mr. Smith had been appointed our headmaster You should keep us informed whenever you are in trouble. 2.遇到

3.worthy citizens

The place is worthy of visit/being visited/to be visited. 4.…which turn us into walking advertisements. 5.With so many messages from advertisers filling our daily lives, …

6.If the message didn’t reach its target audience,…

7.grab the attention of 8.it would no use advertising products on radio. have no use for IV.

P45-1

P45-2

P46-3

P46-1

P61-2

P85-1

P85-3

1 who operates a

2017-2018学年15级高三上学期英语学科导学案 课型： 使用时间：2017年 月 日 班级： 小组： 姓名： 组内评价： 教师评价： Module 9

Unit 5

Inside

advertising I. Read the passage HOW ADVERTISING WORKS, and then answer the following questions. 1. What’s the main idea of the text?

2. What is an advertisement and what is its function?

3. Effective advertisements are supposed to _____.

A. appeal to customers

B. identify different target groups

C. use a suitable medium

D. A, B, & C 4. The environmental protection advertisement “We only have one clear sky and this belongs to us all.” will __________.

A. attract everyone in the world

B. appeal to our conscience or our desire to be worthy citizens.

C. persuade us all not to pollute the air.

D. earn much money 5. Government all over the world pay a great deal of money for ads so as to __________.

A. benefit from ads

B. promote produce sales

C. persuade people to buy goods

D. make people aware of social problems or policies and change their opinions 6. The first paragraph of the text implies that ____.

A. ads are found here and there

B. advertising works

C. we can avoid being controlled by ads

D. there are many effective advertisement II．Read the passage HOW ADVERTISING WORKS again, and then finish the chart below.

Advertisement A ________ or announcement that ________ or influences people. ________ the target groups, understand their interest and try to make the product ________ their lives. ________ to varieties of customers, grab their attention and meet their ________. Choose and use a suitable ________in order to reduce the advertising expense/fee. Effective ads If people likely to be ________ to buy products or their opinions to be________ by ads, these ads should be effective. III. Answer the following questions; 1.Who advertises?

2.Why do they advertise?

3.Where do they advertise?

4.How do they decide where to advertise?

5.Does advertising work?

IV. Find the following sentences in your text. Either paraphrase them or translate them into Chinese. Please pay attention to the parts in bold.

1.Even some of the casual garments we wear have brand names attached to

them which turn

us

into walking advertisements. 2.With

so many messages from advertisers filling

our daily lives, it is important to understand how advertisements work. 3.Their money would be wasted if the message didn’t reach its target audience, in other words the people the advertisement intends to persuade. 4.For example, adolescent boys are more likely to buy computer games than any other group, so it makes sense to make computer game ads that appeal to this group. 5.Having identified the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. 6.The colours and flames also suggest excitement. The message it is sending is: “Buy our shoes and you’ll live an exciting life in the

‘fast lane’.”

7.However, it would be no use advertising products on radio if the ad relies on visual effects. 8.However good an advertisement is, people are unlikely to be persuaded if the product is unsuitable for

them. 9.When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. 10.On the other hand, being constantly exposed to advertisements can help to change our opinions over time. Make effective ads

2

2017-2018学年15级高三上学期英语学科导学案 课型： 使用时间：2017年 月 日 班级： 小组： 姓名： 组内评价： 教师评价： Worksheet 3: Language Study

I.Please fill in the blanks according to the text.

Do you know how many advertisements you __________(expose) to in your daily life? Every day, we pass _______ advertisements _______ buses and billboards, _______ trains and _______train stations, _______ shop windows, outside restaurants and _______ public notice boards. _______ home, we see advertisements ______magazines and newspapers and _______ the middle of our favourite

television programmes. We hear advertisements _______the radio and come _______ them _______ the Internet. _______some of the casual garments we wear have brand names _______(attach) to them _______ turn us

_______ waling advertisements. _______ so many messages from advertisers _______(fill) our daily lives, it is important to understand how advertisements work. Then we can avoid _______(control)by them.

An advertisement is message or _______(announce) that _______(inform) or influences people. Adverts are _______ made and paid _______ by business, but also by individuals, organizations and _______(associate) that wish to inform or educate the public.

_______(identify) the target group, researchers find _______as much as possible about those in the target group.

Some advertisements appeal _______ people’s desire to save money. _______ are more likely to be noticed if they are funny. Ads _______feature rich and famous people will grab the attention of _______ who admire people _______ that.

As _______ as worrying about the expense, advertisers must also consider which media are _______(appropriate) for their product and _______ their target audience is most likely to see or hear. _______, it would be no use _______(advertise) products on radio _______ the ad relies on visual effects. Television adverts are great for generating emotional _______(respond) to product, but magazines and newspapers can give more detail.

_______ good an advertisement is, people are unlikely

_______(persuade) if the product is unsuitable for them. How _______ of the goods or services suit your interests or lifestyle? Would _______good advertising persuade you to buy products and services you are not interested _______ or have _______use for II. Useful chunks 1.（使）变成

2.告知某人某事

3.适合

4.值得做某事

5.依靠；依赖

6.有意义

7.不需要；厌恶；对…

不耐烦

8.快车道

9.筹钱

10.入时的；时尚的

11.通过收音机

12. 暴露

13.附属于；粘，系

14. 吸引；呼吁；上诉

15.做某事没有用

16. 环境保护

17.对…负责

18. 另一方面

19.on public notice billboards

20. casual garments 21.reach its target audience

22. appeal to people’s desire 23.worthy citizens

24. grab the attention of 25.be most appropriate for

26. visual effects 27.suit your interests or lifestyle

28 over time 3 29.on the basis of

30. Buyer Beware 31.a code of ethics

32. Buy one get one free III. Exercises for consolidation

Correction：

1. Do you know how many advertisements you exposed to in your daily life?

2. Even some of the casual garments we wear have brand names attaching to them. 3. With so many messages from advertisers filled our daily lives, it is important to understand how advertisements work. 4. We are flooding with ads in our modern world. 5. The kind of advertisement depends part on budget. 6. You should keep me informing where you are.

7. Her father was appointed the manager of the department.

8. How rich people are, they always want more. 9. He built up the business at expense of his health.

10. She is a very worth person who is always doing good things for our city.

Fill in the blanks with the proper phrases in their proper forms. in other words; persuade…to; be likely to; if so; have no use for; turn…in/into; fit in with; make great use of 11. She ________ the children who often make noises at the cinema 12. If one activity or event ________ another, they exist or happen together in a way that is convenient.

13. A small seaside resort ________ a major commercial centre when oil is discovered.

14. We might as well ________ the hotel’s facilities. 15. He has been working too much, and is not at all well.

________ , he needs a holiday. 16. I wonder if it is possible for the talk to be recorded, and ________, could I bowwow the tape?

17. He ________ get hurt because he always trusts people easily. 18. After an hour’s talk, the salesman ________ us

________ buy his product. Complete the following sentences 19.

Television adverts are great for generating emotional ______________________(回应)a product. 20.

How would advertisements ______________( 适合) their lives？

21.

We should _____________(依靠) ourselves. 22.

He ________________________(厌恶) those who are complaining. 23.

In a few weeks, the caterpillar will___________________(变成)a butterfly. 24.

He often writes to me and keeps me __________________(了解) the progress of the project. 25.

His deed is worthy

1.__________________________

2.__________________________

3.__________________________(称赞) 26. It’s _________________(哭也没用) over spilt milk. Other phrases about “turn” and “use”

turn down

turn in

in use

out of use turn out

turn up

of use

make use of turn on/off

turn to

come into use

put into use

2017-2018学年15级高三上学期英语学科导学案 课型： 使用时间：2017年 月 日 班级： 小组： 姓名： 组内评价： 教师评价： 课题：M9U5

Inside advertising教师版

编写人：宋 双 审核人：15级全体教师 审批人：孟召娟

【学习内容】

（5）

了解广告的相关知识，以及广告行业的道德规范。

10.to produce; to cause to exist or occur___________generate____________ 11.answer; reaction____________response___________ 12.not completely; in some degree; to some extent___________partly___________ 13.(of a person) speaking, writing or perform an action in an easy smooth （6）

学会表达对事物的不同看法。

（7）

词汇、短语、句子及文章中长难句理解。

（8）

系统了解句子成分—宾语补足语。

【学习目标】

词汇 1.认识以下30个词和短语。 billboard

advertiser

advert

lane

feature

conscience

worthy

corporation

expense

generate

response

stereo

partly

sheet

spokesman

litre

mature

fashion

dishonest

alcoholic

tobacco

promote

immoral

decent

ethics

ethical

offending

beware

consumer

trustworthy6

2. 能够认识并且拼写出以下26个词。 voyage

casual

garment

inform

association

target

basis

technique

budget

broadcast

rely

visual

refresh

murder

suitcase

actress

typist

fluent

hostess

invitation

appoint

chairman

raise

dial

operator

misleading

ban

turn…into

fit into

rely on

have no use for 理解

1. 能够回答有关文章内容的问题

2. 能够准确理解所列出的句子的含义

3. 能够理解所学到的短语的意义

运用

能够把本单元所学词,短语应用于写作中，并掌握和运用简单的英语广告用语

Worksheet 1

Words and expressions Ⅰ. Please find the English words according to the given English definitions

1.not formal; for informal occasions__________casual_____________ 2.to pass from one condition or state to another__________turn…into_____________ 3.person who advertises__________advertiser___________ 4.to tell sb; to give sb knowledge (of sth)_________inform____________ 5.group of people joined together for a common purpose_________association___________ 6.deserving respect or recognition__________worthy____________ 7.spending of money, etc; cost________expense____________ 8.radio or television programme or presentation_________broadcast___________ 9.to count or depend on sb/sth________rely____________ manner__________fluent___________ 14.act of inviting often written request to go or come somewhere to do sth_______invitation_______ 15.to choose (sb) for a job, position, etc; to arrange, settle, fix, decide_______appoint_________ 16.to bring or collect (sth) toghther_______raise___________ 17.person who works a machine equipment, etc; person who operates telephone____________operator______________ 18.(of a person) not honest; intended to cheat________dishonest__________ 19.to encourage or support; to progress in work________promote_________ 20.person who buys goods or uses services_________consumer___________ II.

Please find out the synonyms / antonyms of the following words Synonyms informal_______casual________

connection_______association________

foundation_____basis_______

aspect______feature_______

worth_______worthy_________

cost______expense________

depend on______rely on_______

response_______answer/reaction_______

appoint_______arrange/settle/dix/decide_________

forbid_______ban_________

raise________rise/support__________

reliable______dtrustworthy________ decent_______proper_________ Antonyms

moral_______immoral_______

honest________dishonest_________

completely______partly_________

worthy______unworthy_______ III.

Common collocations concerning the words in this unit 1.I informed her mother of her safe arrival They informed us that Mr. Smith had been appointed our headmaster You should keep us informed whenever you are in trouble. 2.遇到

3.worthy citizens

The place is worthy of visit/being visited/to be visited. 4.…which turn us into walking advertisements. 5.With so many messages from advertisers filling our daily lives, …

6.If the message didn’t reach its target audience,…

7.grab the attention of 8.it would no use advertising products on radio. have no use for IV.

P45-1

P45-2

P46-3

P46-1

P61-2

P85-1

P85-3 Module 9

Unit 5

Inside

advertising 4 a

2017-2018学年15级高三上学期英语学科导学案 课型： 使用时间：2017年 月 日 班级： 小组： 姓名： 组内评价： 教师评价： I. Read the passage HOW ADVERTISING WORKS, and then answer the following questions. 1. What’s the main idea of the text? The text mainly tells us about how advertising works and the way to make effective advertisements. 2. What is an advertisement and what is its function? An advertisement is a message or announcement that informs or influences people. Ads can inform or educate the public; Frequent advertising helps companies to increase product sales or to promote a new product. 3. Effective advertisements are supposed to _____.

A. appeal to customers

B. identify different target groups

C. use a suitable medium

D. A, B, & C 4. The environmental protection advertisement “We only have one clear sky and this belongs to us all.” will __________.

A. attract everyone in the world

B. appeal to our conscience or our desire to be worthy citizens.

C. persuade us all not to pollute the air.

D. earn much money 5. Government all over the world pay a great deal of money for ads so as to __________.

A. benefit from ads

B. promote produce sales

C. persuade people to buy goods

D. make people aware of social problems or policies and change their opinions 6. The first paragraph of the text implies that ____.

A. ads are found here and there

B. advertising works

C. we can avoid being controlled by ads

D. there are many effective advertisement

3-6: D B D A II．Read the passage HOW ADVERTISING WORKS again, and then finish the chart below. Advertisement A ____message____ or announcement that ____informs____ or influences people. __Identify_ the target groups, understand their interest and try to make the product __fit into__ their lives. __Appeal_ to varieties of customers, grab their attention and meet their _desire_. Choose and use a suitable __medium__ in order to reduce the advertising expense/fee. Effective ads If people likely to be __persuaded_ to buy products or their opinions to be _changed_ by ads, these ads should be effective. III. Answer the following questions; 1.Who advertises? Businesses, individuals, organizations and associations. 2.Why do they advertise? They want to sell something or to inform or educate the public 3.Where do they advertise? On TV and radio, in magazines and newspapers and etc. 4.How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer. 5.Does advertising work?

Yes and No. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time. IV. Find the following sentences in your text. Either paraphrase them or translate them into Chinese. Please pay attention to the parts in bold.

1.Even some of the casual garments we wear have brand names attached to

them which turn

us

into walking advertisements. 2.With

so many messages from advertisers filling

our daily lives, it is important to understand how advertisements work. 3.Their money would be wasted if the message didn’t reach its target audience, in other words the people the advertisement intends to persuade. 4.For example, adolescent boys are more likely to buy computer games than any other group, so it makes sense to make computer game ads that appeal to this group. 5.Having identified the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. 6.The colours and flames also suggest excitement. The message it is sending is: “Buy our shoes and you’ll live an exciting life in the

‘fast lane’.”

7.However, it would be no use advertising products on radio if the ad relies on visual effects. 8.However good an advertisement is, people are unlikely to be persuaded if the product is unsuitable for

them. 9.When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. 10.On the other hand, being constantly exposed to advertisements can help to change our opinions over time. Make effective ads

5

2017-2018学年15级高三上学期英语学科导学案 课型： 使用时间：2017年 月 日 班级： 小组： 姓名： 组内评价： 教师评价： Worksheet 3: Language Study

I.Please fill in the blanks according to the text.

Do you know how many advertisements you __are exposed__(expose) to in your daily life? Every day, we pass _by_ advertisements _on_ buses and billboards, _in_ trains and _in_ train stations, __in__ shop windows, outside restaurants and _on_ public notice boards. _At_ home, we see advertisements __in__ magazines and newspapers and __in_ the middle of our favourite television programmes. We hear advertisements __on__ the radio and come __across__ them __on__ the Internet. __Even__ some of the casual garments we wear have brand names _attached_(attach) to them _which_ turn us

_into_ walking advertisements. _With_ so many messages from advertisers _filling_(fill) our daily lives, it is important to understand how advertisements work. Then we can avoid __being control__(control)by them.

An advertisement is message or _announcement_(announce) that _informs_(inform) or influences people. Adverts are __not only__ made and paid __for__ by business, but also by individuals, organizations and _associations_(associate) that wish to inform or educate the public.

_Having identified_(identify) the target group, researchers find _out_ as much as possible about those in the target group.

Some advertisements appeal _to_ people’s desire to save money. _Others_ are more likely to be noticed if they are funny. Ads _that/which_ feature rich and famous people will grab the attention of _those_ who admire people _like_ that.

As _well_

as worrying about the expense, advertisers must also consider which media are _most appropriate_(appropriate) for their product and _which_ their target audience is most likely to see or hear. _However__, it would be no use _advertising_ (advertise) products on radio _if_ the ad relies on visual effects. Television adverts are great for generating emotional _responses_(respond) to product, but magazines and newspapers can give more detail.

_However_ good an advertisement is, people are unlikely _to be persuaded_(persuade) if the product is unsuitable for them. How __many__ of the goods or services suit your interests or lifestyle? Would __really_ good advertising persuade you to buy products and services you are not interested _in_ or have __no_ use for? II. Useful chunks 1.（使）变成

turn…into

2.告知某人某事inform sb of sth 3.适合fit into

4.值得做某事be worthy of sth 5.依靠；依赖

rely on/depend on

6.有意义make sense 7.不需要；厌恶；对…

不耐烦have no use for

8.快车道the fast lane 9.筹钱raise money

10.入时的；时尚的in fashion 11.通过收音机

on the radio

12. 暴露be exposed to 13.附属于；粘，系

attach to

14. 吸引；呼吁；上诉appeal to 15.做某事没有用

It’s no use doing sth

16. 环境保护environmental protection 17.对…负责

be responsible for

18. 另一方面on the other hand 19.on public notice billboards在公告牌上

20. casual garments休闲服装

21.reach its target audience传达给它的目标群体

22. appeal to people’s desire迎合人们的愿望

23.worthy citizens有价值的公民

24. grab the attention of抓住。。。的注意力

25.be most appropriate for 最适合

26. visual effects视觉效果

27.suit your interests or lifestyle

28 over time随着时间

6 29.on the basis of根据，基于

30. Buyer Beware买者自负

31.a code of ethics 道德规范

32. Buy one get one free买一赠一

III. Exercises for consolidation

Correction：

1. Do you know how many advertisements you exposed to in your daily life?

are 2. Even some of the casual garments we wear have brand names attaching to them. attached 3. With so many messages from advertisers filled our daily lives, it is important to understand how advertisements work.

filling 4. We are flooding with ads in our modern world.

flooded 5. The kind of advertisement depends part on budget.

partly 6. You should keep me informing where you are.

informed 7. Her father was appointed the manager of the department. 第一个the去掉

8. How rich people are, they always want more.

however 9. He built up the business at expense of his health.在at 后加the 10. She is a very worth person who is always doing good things for our city.

worthy Fill in the blanks with the proper phrases in their proper forms. in other words; persuade…to; be likely to; if so; have no use for; turn…in/into; fit in with; make great use of 11. She _has no use for_ the children who often make noises at the cinema 12. If one activity or event _fits in with_ another, they exist or happen together in a way that is convenient.

13. A small seaside resort _will be truned into_ a major commercial centre when oil is discovered.

14. We might as well _make great use of_ the hotel’s facilities. 15. He has been working too much, and is not at all well.

_In other words_ , he needs a holiday. 16. I wonder if it is possible for the talk to be recorded, and _if so_, could I bowwow the tape?

17. He _is likely to_ get hurt because he always trusts people easily. 18. After an hour’s talk, the salesman _persuaded_ us

_to_ buy his product. Complete the following sentences 26.

Television adverts are great for generating emotional __ response to __(回应)a product. 27.

How would advertisements _ fit into _( 适合) their lives？

28.

We should _ rely on/depend on _(依靠) ourselves. 29.

He ___ has no use for ___(厌恶) those who are complaining. 30.

In a few weeks, the caterpillar will__ turn into _(变成)a butterfly. 31.

He often writes to me and keeps me __informed of__(了解) the progress of the project. 32.

His deed is worthy

1.__of

praise__.

2.__of being praised__.

3.___to be praised__(称赞). 26. It’s _no use crying_(哭也没用) over spilt milk. Other phrases about “turn” and “use”

turn down调小，拒绝

turn in上交

in use在使用中

out of use不再使用了

turn out证明是，结果是

turn up调大；出现

of use有用，管用

make use of利用

turn on/off开/关

turn to转向；求助于

come into use开始使用

put into use使用，利用