Using LanguageⅠ教学设计(第二课时)

Module 9 Unit 5 Inside advertising Using Language I教学设计

福建省福州市长乐一中

段江群

Teaching material课题 Module 9 Unit 5 Inside advertising Using LanguageⅠ

Analysis of Teaching Materials教材分析

本节课是高三选修9第五单元第四课时Using language的听说读写课，在前面的几个课时中，学生学到了什么是广告，广告如何制作才能达到效果，并且广告为了达到目的要采取哪些相应的策略。这个课时的内容是前面阅读内容的延伸和输出，所以听的部分通过两则与学生生活密切联系的广播广告（时尚女鞋和节约用水）充分理解广告的目的性，同时培养学生的思辨能力。说的部分引导学生思考为什么要广告在达到影响力的同时要遵循要遵循什么样的道德规范，如何约束，这些为读做准备。读的短文从法律、社会行规、广告投诉机构等几个方面简要介绍了社会力量共同打击不法广告，维护广告行业正常秩序的措施，并从消费者的角度提醒我们学生学会正确看待广告以及其他的获得信息，不盲从。读的短文在结构上有大标题和小标题，文章脉络清晰,所以设计七选五解题。写是部分是作业让学生以组为单位给不同目标人群设计广告语，深化对课文的理解同时考查学生的想象力。

Analysis of the students学生分析

由于高三复习才刚刚开始，所以学生的词汇量还不是特别充分和熟悉，学生的听力和阅读技巧也不是很系统或娴熟。所以引导学生练习精听、并学习七选五的技巧解题是本课主要任务，这也为高三后面做题能力的提升打好一些理论基础。一中的大部分学生学习比较认真，求知欲旺盛，思维比较活跃，但是很多人对自己在语言表达上信心不是很足，再加上平行班学生的基础参差不齐，所以老师选择的听说内容不能太难太空泛，这样学生才能够参与到各项活动中来。学生在本次阅读中要求辨析广告语言的可信度，理性思考并表达自己的观点可能也有一些挑战。

Thoughts on the design 教学设计理念

本课是语言运用，涵盖了听、写、说、读四项基本技能。内容围绕advertisement展开，因此教学环节的设计以advertisement为主线，重点进行听力和阅读策略的指导，如prediction，conclude，finding the clue，学习和了解文章的篇章结构和组织方式，通过complete the information和一些问题的设置以及discussion，达到技能的训练。听力部分我设计了选择题，考查理解说话者意图的选择题和高考题契合，精听设置了填空题一方面让学生注意听力语言特征，另外领会广告语言的幽默性。读的短文因为在结构上有大标题和小标题，文章脉络清晰所以我把它设计成七选五高考题，给刚刚进入高三的学生进行此题的学法指导，然后再进行课文理解。读和说的过程中同时培养学生的思辨能力，促进学生思维品质的培养。

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Goals三维目标

Knowledge and ability知识与技能 1.

The students listen to 2 ads and obtain the aim of different ads. 听懂三则广播广告理解，获取广告内容和意图。

2.

The students will be helped to develop their reading ability through completing the information, careful reading. 学生在老师的帮助下通过完成阅读短文信息，细读提高阅读技巧。

Process and method过程与方法 Under the instructions of teacher, students finish the tasks designed by teachers and learn some of skills of listening and reading. 通过利用教师的学法指导，完成教师设计的任务，学会听力和阅读技巧。

Emotion, attitude and values情感态度与价值观

The students learn to treat the ads properly and dare to doubt the information that they get. 学生学会正确对待广告，学会批判性思维。

Teaching important and difficult points

教学重点和难点

1.

Teach the students to complete the missing information by finding key words and analyzing the structure of the text. 教会学会通过找关键词和分析文章结构做阅读七选五。

2.

Help the students learn to treat the ads properly and dare to doubt the information that they get。

帮助学生学会理性思考和对待广告以及其他所获得的信息。

Learning strategies 学习策略

1.

Cognitive Strategy:

认知策略

In this period, with the help of the teacher, the students will be able to know the features of choosing 5 from 7 and the solution to it.

通过学习了解阅读理解七选五的题型特点、考查方向和基本解题方法。

2.

Communication Strategy: 合作和交流

In this period, the students will be organized to cooperate with others to express their own opinions about the code of ads and design effective ads. 学生通过讨论合作表达出如何约束广告道德并设计出自己的有效广告

Means of teaching 教学手段

多媒体辅助：将本课所需要的图片、文字和视频制成PowerPoint课件使抽象的语言变得直观，为学生运用英语进行交际创设情景。

Teaching procedures 教学步骤

教学活动过程Teaching procedures

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Teaching steps &Teacher’s role 教学步骤和教师活动

Step 1

Lead in

Greet by watching a video.

Step 2

Listening 1. Go through the listening task with Ss. 2. Play the tape and give some instructions.

Students’ activities 学生活动

Teaching aims 教学目的

Watch the video and talk. 1.Review the content of the Reading Part.

2.Arouse student’s 1.Get the content of listening. 2.Finish the exercises while listening.

interest. 1.To clear the barriers of listening 2.To activate the Ss to listen attentively and grasp key information and ads intention.

To encourage Ss to find out the cheat in advertising

1. Students are motivated To train the ability of to skim the text to information to analyze the text and find out some rules to do it. 3.Make notes. 1.Think carefully what is

To know more misleading information about the ads and what can be done. 2.Speak out

details of the text. To think rationally and philosophically

and have sharp eyes.

3 Step 3

Pre-reading 1.

Lead Ss to tell if the contents of the ads in listening are proper and describe some dishonest advertising in life. Step 4

Reading and learn reading strategies complete the text. the key words. 3.

Consolidate strategies of choose 5 out of 7

Step 5 Making judgments

1.

Ask Ss to think if the ads are honest or untruthful. 2.

Learn to protect our right.

Recall some misleading words or ads in reality.

reading skills by analyzing the structure of the text , finding the clue and summarizing.

1.

Give Ss 6 minutes to read and complete the needed 2.

Lead Ss to find out the hint or 2. Students are required

Step 6

Thinking and Speaking Design a simple advertisement with your group partner and then present it

Discuss and design a simple advertisement with your group partner about some familiar things and speak out

1.To sum up what we have learnt by reading and choosing 5 out of 7 . 2.Using some words to introduce your school..

1.Learn to express what they think and believe right.

2.To make their own advertisements and encourage them to create.

Step 7 Homework 1. Do another 2 passages using the skills learned today. 2. Try to advertise your school using 80 words.

To test whether they have understood the way of reading.

Record after teaching 每次上完课觉得解脱又都有些遗憾，觉比如得图片如果更好些就好了，老师的衔接如果更顺畅些就好了。这次也是。课程的信息量觉得有些大，但为了完整性也不想去除。所以感觉可以让学生更多的发挥空间。比如说最后的广告展示，我看到了好几组也做得不错，只能留到下次课了。

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