Warming up、Pre-reading、Reading、Comprehending获奖说课稿

Unit 5 Inside Advertising Teaching aims and demands 类别

课程标准要求掌握的项目

Talking about advertising and advertisements; ways to make effective ads; advertising controls

Billboard casual garment advertiser advert inform association target basis technique lane feature conscience worthy corporation budget expense broadcast rely visual generate 话题

词response stereo refresh partly murder suitcase sheet actress typist spokesman fluent hostess invitation appoint chairman raise dial operator litre mature fashion misleading ethical dishonest alcoholic tobacco ban promote immoral decent ethics offending beware consumer trustworthy

Turn…into

fit in(to)

rely on

have no use for

表达不同观点(Expressing different views of an argument) You are quite right.

I’m afraid I can’t accept that.

汇

功I quite agree with you.

I wouldn’t say that.

I think so, too.

Not really. I see your point, but….

That’s not how I see it.

That’s ridiculous.

I’m afraid I have a different opinion.

Not at all.

No problem.

No way.

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复习宾语补足语(The Object Complement) Committee members recently appointed me their chairman.（名词作宾补）

They made Ronaldo, the soccer star, the spokesman of their product.（名词作宾补）

I find it very difficult to raise the money.（形容词作宾补）

As my neighbour is a troublemaker, I have to keep myself away from him.（副词作宾语补）

Please remember me to your parents.（介词短语作宾补）

His speech left the president in a very awkward situation.（介词短语作宾补）

Really good advertising persuades people to behave in certain ways.（动词不定式作宾补）

Committee members have asked me to tell you how much we all appreciate your donation. （动词不定式作宾补）

Many people consider advertisements offending.（-ing形式作宾补）

Through the window, I could see the rain coming down in sheets. （-ing形式作宾补）

She is going to have the novel translated.（过去分词作宾补）

I’d like to have the goods delivered directly to my office. （过去分词作宾补）

Period 1

Warming up & reading I Teaching goals 教学目标

1. Target language目标语言：

重点词汇和短语

Advertiser, billboard, casual ,garment, advert, inform 2. Ability goals能力目标

Enable the students to talk about advertising and advertisements. 3. Learning ability goals 学能目标

Help the students learn how to talk about their opinions about advertisements Teaching important & difficult points教学重难点

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how to talk about their opinions about advertisements Teaching methods教学方法

Discussion. Teaching procedures & ways教学过程与方法

Step 1: warming up 1. Let Ss enjoy two video T: Do you like McDonald's better than KFC because of the advertisement? 2. Brainstorm Ask the Ss to think about where they can see or hear advertisements Ss: on TV, on the radio, at the cinema, on buses, in train stations, in magazines, on billboards, at the airport

3. Compare the two advertisements, which one is easier for you to remember? Why? T: There are many advertisements around us, can you remember the names of any products that were being advertised? Or, what kinds of advertisements are easier for you to remember. 4. Pre- reading T: look at each of the advertisements on the next two pages and discuss the questions with a partner: ①

What doses the advertisement want you to do? ②

How does it try to persuade you to do this? ③

Which advertisements do you think are the most effective? Why? How Advertising Works Step 2 Scan the text. Ask the Ss to scan the headings of each section and get a general understanding of the text. Step 3 Read again Read the passage carefully and sum up the main idea of each section.

Section I (para.1) Section II (para. 2) Introduction What is an advertisement? 第

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Section III (para. 3-7) Section IV (para. 8-9) Step 4 Detail reading How do advertisers make effective advertisements? How effective are advertisements? Ask the Ss to read the text carefully and try to answer the following questions:

1.

Who advertises? 2.

Why do they advertise? 3.

Where do they advertise? 4.

How do they decide where to advertise? 5.

Does advertising work? Suggestive answers:

1.

Who advertises? 

Businesses, individuals, organizations and associations. 2.

Why do they advertise? 

They want to sell something or to inform or educate the public. 3.

Where do they advertise? 

On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places). 4.

How do they decide where to advertise? 

They consider their budget and what medium is most likely to be seen or heard by the target consumer. 5.

Does advertising work?



Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.

Step 5 Homework 1.

In pairs, discuss the questions in Ex 2 on P44. 2.

Finish Ex 3 on P45 in pairs.

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