Learning about Languageppt课件教学实录

教学设计方案

课题名称

姓名

年级学科

Unit 9 Advertisement

吴洪波

高二英语

工作单位

职业技术教育中心

教材版本

语言出版社

石家庄市栾城区

一、教学内容分析

第九单元的阅读部分选自职高英语（基础模块）下册，由王立善、戴宗显主编，语文出版社出版。内容涉及到广告的定义、广告的作用、做广告的手段以及大家如何去正确理解认识广告。这篇文章承载着整个单元中最重要的语言和文化信息，也是教师在整个教学过程中需要重点处理的部分。

二、教学目标

1）掌握文中基本单词和短语

2）通过课文学习，对广告有所了解，提高知识水平。

3）通过快速阅读和精读,了解文章大意和细节并能复述课文知识与能力目标

内容。

4）掌握自主学习的方法，培养准确高效的处理信息能力和阅读能力。

过程与方法目标

通过小组交流，彼此分享学习方法。

1）培养学生合作精神和探究意识。

2) 通过学习广告的知识，正确认识广告并增强学生的社会责任感。

确立教学目标的依据: 基于对教材的理解和分析，根据《2009年教育部新中等职业学校英语教学大纲》关于总目标的具体描述，并结合学生实际，制定相应教学目标。

情感态度与价值观目标

三、学习者特征分析

学生有升学愿望，并对广告的话题比较熟悉。从他们熟悉且感兴趣的话题入手，以兴趣为导向,展开教学。然而一部分学生英语基础较差，没有较好的学习方法，甚至有少部分学生对英语学习产生了厌倦。对学生的现状有着准确的把握和分析, 才能顺利圆满地完成教学任务。

四、教学过程

1. Revision Match the words and meanings. Let the groups answer them as quickly as possible. 以小组抢答的方式进行。

【Purpose】Through this part we can review the key words and expressions to prepare for the following steps. At the same time I aroused the sense of competition. 2. Let Ss enjoy some good advertisements. 【Purpose】The common ads and experience can lead in the class smoothly. Make them feel easy and interesting to learn. Step 2 Pre-Reading (2 minutes)

Ask a question: Do you like something because of the advertisement? Step 3 Skimming (3minutes) Read the text and answer questions 快速读课文找问题答案

What is an ad used for? Where can we see or hear the ads? What are the advantages of advertisement? 【Purpose】Top-down reading is a good way to train the ability of skimming. After this the students have got the general idea of the reading. Step 4 Scanning (10 minutes) 1). Read the text and find the topic sentence or the main idea of each paragraph. Encourage them to express their view.让学生读课文并找出每段的主题句。鼓励学生踊跃发言。

Structure

Part

I

Topic:

Introductions

of

advertisement

(1-2)

The definition of advertisement (1) Two examples of advertisement (2) Part

II

Ways

to

advertising

(3-6)

The ways to advertise

(3)

Advertising by brochures and newspapers (4) Advertising by posters

(5)

Advertising by TV.

(6) Part

III

Summary (the right way to understand ads)

(7)

【Purpose】In this part, the students improved their ability of analyzing the reading. They can express their view bravely and freely. Step 5 Discussing (10minutes) 1.

Ask the students to read the text carefully and find the difficulties. Then discuss them in the group. They can deal with the difficulties by discussing, exchanging and referring to reference books. Ask and answer in groups with the teacher’s help. Judge each group and

find the best one. The students can not only participate in the activities but also learn from the others. In the end, the teacher complemented the answers and made the language points clear and systematic. 学生在认真读文章后, 在组内进行讨论、交流、查阅资料共同发现问题、解决问题，然后按小组进行提问和解答，评价并选出表现好的。这样能让全班同学参与其中, 又能让学生取长补短。最后教师进行指导、纠正、补充、系统化知识点。

2.

3) Finish the exercises in reading comprehension by discussing in the group. 3.

4) Check the answers with the whole class. 4.

通过小组讨论, 共同分析提炼信息，完成任务。

5.

【Purpose】

The students can learn to study in cooperation by means of discussing in groups and everyone has the chance to think and show. This can improve the students’ spirit of cooperation and sense of exploration. Step 6 post-reading(8minutes)

1. Ask representatives of each group to retell the text. Encourage them to add their own point of view.

【Purpose】

In this part, students can output the language meaningful and combine the language with the practice.

2.Give a slogan for our class! 给我班创作一条口号。

【Purpose】

This step can stimulate the students' imagination and creativity 激发学生想象力和创造力。

Step 7 Summary (2minutes)

The structure of the reading

【Purpose】Then make a summary to stress the aims and importance of the lesson.

进行了训练之后，

学生要能够明确地知道今天所学的目标和重点

Step 8

Homework (3minutes) 1.Look at the following advertisements and lean from them. ( 1 给妈妈洗脚 2 明星虚假代言广告）

2. Modify your QQ signature to make yourself known to others well.

五、教学策略选择与信息技术融合的设计

教师活动

Revision and leading-in

1. Revision Match the 以小组抢答的方式进行。

words and meanings. Let the 复习单词短语，让学生抢答提高竞争意识和竞争气氛

预设学生活动

设计意图

groups answer them as quickly as possible.

2. Let Ss enjoy some good advertisements.

Pre-Reading Ask a question: Do you like something because of the advertisement?

Skimming Read the text and answer questions 快速读课文找问题答案

What is an ad used for? Where can we see or hear the ads? What are the advantages of advertisement?

Scanning 学生读课文找出文章基本结Read the text and find the topic sentence or the main 构，并分组讨论给出自己的idea of each paragraph. 答案

Encourage them to express their view.

Discussing 提高学生对文章整体的把握，使学生能够勇敢自信地给出答案

学生读课文，找出问题答案

让学生自由回答问题

让学生自然的关注课文内容

通过top-down式的阅读，让学生对全文有一总体印象，培养学生浏览、跳读等阅读技巧。

1.

Ask the students to 讨论和发言能让全班同学参与其中, 又能在组内进行讨论、交流、查让学生取长补短。最后阅资料共同发现问题、解决教师进行指导、纠正、2.

Finish the exercises 问题

补充、系统化知识点。

in reading

comprehension by discussing in the group.

read the text carefully and find the difficulties.

post-reading 1.

retell the text. Encourage them to add their own point of view.

2.

Give a slogan for our class! 给我班创作一条口号。

学生分析课文，形成自己的认识

提高学生对文章的认识，激发他们的想象力和创造性

六、教学评价设计

班级

学生姓名

学号

评价内容

学

习

常 规

学

习

态 度

合 作

与 交 流

学

习

效 果

遵守课堂纪律，不影响教师教学和同学学习

带好课本及学习资料

积极动脑、动口、动手参与

积极思考，敢于提出问题

出色完成小组分配的任务

主动与同学合作、互助

认真倾听同学的观点和意见

认真、公正地评价他人并积极发表自己的观点

按时独立完成课堂检测、探究报告

能提出其它的问题

自评

互评

师评

最突出的表现（创新或进步）：

自评：

小组长评：

师评：

还需注意或改进的地方：

自评：

小组长评：

师评：

七、教学板书

Unit 9 advertisement

Structure:

Notes: Part I Topic:

Introductions of advertisement

1.

be used to do sth. Part II Ways to advertising

2. by means of The ways to advertise

3. a great deal of +n.[uc] Advertising by brochures and newspapers

Advertising by posters

Advertising by TV.

Part III Summary (the right way to understand ads)

八、教学反思

1．这节课总体来比较成功，自己发挥的不错，学生学起来轻松，达到了预想效果。

2．学生们热烈的讨论和踊跃发言，是我最满意的地方。

3．学生对这节课的学习达到了我的期望的水平了，我也比较你满意，只是个别学生的表现不是很得心应手，还不能最大限度地反学生调动起来。我觉得还是对学生了解不是很透。

4．课堂上的比较顺利，没有太大的意外。

5．假如我再上这节课我会在学生个体分析上下功夫，利用更轻松自然的方式进行上课，效果可能会更好。 6．学生的作业反映出的结果和我预想的差不多，在一定程度上调动了学生的想象力和积极。

7.听课的老师们对这节课比较肯定的，同时也提了一些各自的看法，提的都很有价值，我在以后的工作中会认真实践的。感谢给我帮助的学生和老师。