Warming up、Pre-reading、Reading、Comprehending教学目标

教学设计

Book9 Unit 5 Inside Advertising

Period 1 Warming up & reading I Teaching goals 教学目标

1. Target language目标语言：

重点词汇和短语

Advertiser, billboard, casual ,garment, advert, inform 2. Ability goals能力目标

Enable the students to talk about advertising and advertisements. 3. Learning ability goals 学能目标

Help the students learn how to talk about their opinions about advertisements Teaching important & difficult points教学重难点

how to talk about their opinions about advertisements Teaching methods教学方法

Discussion. Teaching procedures & ways教学过程与方法

Step 1: warming up 1. Let Ss enjoy two video T: Do you like McDonald's better than KFC because of the advertisement? 2. Brainstorm Ask the Ss to think about where they can see or hear advertisements Ss: on TV, on the radio, at the cinema, on buses, in train stations, in magazines, on billboards, at the airport 3. Compare the two advertisements, which one is easier for you to remember? Why? T: There are many advertisements around us, can you remember the names of any products that were being advertised? Or, what kinds of advertisements are easier for you to remember. 4. Pre- reading

T: look at each of the advertisements on the next two pages and discuss the questions with a partner: What doses the advertisement want you to do? How does it try to persuade you to do this? Which advertisements do you think are the most effective? Why? How Advertising Works Step 2 Scan the text. Ask the Ss to scan the headings of each section and get a general understanding of the text. Step 3 Read again Read the passage carefully and sum up the main idea of each section. Section I (para.1) Introduction

Section II (para. 2) What is an advertisement?

Section III (para. 3-7) How do advertisers make effective advertisements?

(para. 8-9) How effective are advertisements?

Step 4 Step 4 Detail reading Ask the Ss to read the text carefully and try to answer the following questions: 1.The sentence “Adolescent boys are more likely to buy computer games than any other group” (Para.3, Page 42) implies _____. A. it is likely that adolescent boys are the target audience of computer games ads

B. adolescent boys always buy more computer games than other people

C. young boys like computer games only so they will just buy computer games

D. only adolescent boys will buy computer games, for playing computer games is their favorite

2. Which of the following is NOT the factor in choosing the right medium?

A. Whether the budget can be afforded.

Section

B. Which target audience the products are intended for.

C. Which medium can best display the products.

D. How to advertise the products with the right technique.

3. The advertisement on the right probably appeals to people’s _____ .

A. conscience to be worthy citizens

B. desire to save money

C. curiosity to know more about the product

D. focus on the rich and famous people

4. Governments all over the world spend a large sum of money on such ads as road safety. The governments want to make use of advertisements’ function of _____.

A. informing

C. Entertaining

B. educating

D. persuading

5. The purpose of this text is to ____ .

A. inform people of the functions of advertisements

B. persuade people to buy the products advertised by some advertisements

C. tell people how to make effective advertisements

D. warn people not to be cheated by some dishonest advertisements

Step 5 美句仿写

Step 6 难句分析

Step 7 homework 语法填空

学情分析

高三学生应该具备较高的阅读理解能力，包括从整体上分析文章体裁和结构特点，还有长句和难句的分析理解，但是大部分学生欠缺这样的能力。学习高三课文有利于提高学生这种能力。