Warming up、Pre-reading、Reading、Comprehendingppt配套的教案及板书设计

Unit 5 Inside Advertising (reading for understanding) Teaching Procedures: Step one: Warming up 1.

What is advertisement?

2.

What’s the function of the advertisement? 3.

How can we make an advertisement appealing? Step two: Prediction

What aspects might be covered in the passage? Step three: Skimming for the structure Read the passage and divide the passage into three parts. Try to summarize the main idea of each part Part I

the definition of an advertisement Part II

the ways to make effective advertisements Part III

the effectiveness of advertisements

Step four: Scanning for the details Questions for part I: •What is an advertisement? It is a message or an announcement to inform or influence people. •What does it persuade people to do? Questions for part II •How do advertisers make effective advertisements? Identify your target (target audience) Appeal to your target (how) Use a suitable medium Questions for part III •How effective are advertisements? If the product is not suitable, people are unlikely to buy it.

Being constantly exposed to ads can help change people’s opinion. Step five: Summary of the passage Advertisements are made to _______ or ________ people. Advertisers spend a lot of time __________ information about their ______and choose the right technique to ________their target. They

must also place their ads in the right ______. However, people are _______ to buy the product if they don’t need it. But it is believed that being constantly _______ to ads can help change people’s opinion.

Step six: Make an advertisement 1. English Chinese electronic dictionary

2. Colors: light blue, red and white 3. Content: 14 English dictionaries & 5 Chinese dictionaries and so on 4. Features: human voice, no games; handwriting input