Warming up、Pre-reading、Reading、Comprehending第一课时教学设计

Unit 5 Inside Advertising (Reading)

Teaching Plan Teacher: Xu

Xiao fen Time: 22th, June, 2018 (一)

Teaching content:

Unit 5 Inside Advertising

Reading Part: How Advertising Works

(二)

Teaching aims

A.

Knowledge aims (1) Students can master some new words and expressions that appeared in the passage. E.g.

billboard

garment

inform

conscience

broadcast

ethical

consumer

turn…

into

rely on

have no use for…

(2) Students can talk about something interesting about advertisements according to the reading passage. B. Ability aims (1) Enable students to grasp the passage’s main idea, structures and some details.

(2) Let the students grasp the important reading skills: skimming, scanning, and careful reading so as to improve their ability of doing reading comprehension. C. Emotional aims (1) Enable the students to find the charm of different kinds of advertisements and learn to appreciate the true beauty of advertisements. (2) Encourage students to learn to describe their favorite advertisements and express their real thoughts about different fantastic advertisements.

(三) Teaching key points and difficulties Teaching key points：

(1) Enable the students' ability of mastering the usages of the useful words and expressions. (2) Improve the students’ reading comprehension skills.

Teaching difficulties (1) How to make students understand the text better.

(2) How to train the students’ reading ability to deal with the reading passage.

(四) Teaching methods Learning methods：Individual and cooperative learning Teaching methods：Task-based teaching method Discussion and Explanation

（五）Teaching Aids A computer multimedia and a blackboard

（六）Teaching preparation Some pictures about different kinds of advertisements and the relevant PPT

（七）Teaching procedure Step1. Warming-up（3mins）

1.

Greet the students; 2.

Show some pictures about different kinds of advertisements and let students do a quiz about it, including its meanings and intentions.

Purposes：

Draw the students’ attention and inspire their learning motivation by showing the relevant advertisement pictures.

Step2 . Pre-reading（1mins）

Show the reading title on the screen, then let students predict the main idea of the passage. Purpose: Draw students’ attention and develop their ability of guessing the main idea according to the title.

Step3 . While-reading Task 1 : Fast Reading

(Scanning )

(5mins)

Read the passage quickly and then try to find the main idea of the whole reading passage.

Purpose:

Enable the students to grasp the overall information about the reading passage by using the reading skill---scanning.

Task 2 : Fast Reading

(Skimming )

(5mins)

Q1: How many parts can we divide this passage into ? What are they? Q2: Read the text quickly and match the main idea with each part.

How advertisement works?

Section I

(para.1)

Section II

(para. 2)

Section III

(para. 3-7)

Section IV

(para. 8-9)

Introduction

What is an advertisement?

How do advertisers make effective advertisements?

How effective are advertisements?

Purpose:

Let the students understand the structures of the whole passage and the main idea of each part by using the reading skill: skimming.

Task 3 : Fast Reading

(Scanning)

(10mins) Read the text quickly and fill in the blanks with proper words.

How advertising works

What is an

advertisement?

An advertisement is a message or announcement

that informs or influences people.

Identify your target

Advertisers identify the target

group and find out as much

as possible about them, which

forms the basis for decisions about what type of advertising techniques to use with this group.

As well as reaching the right audience with the right technique, advertisers must also place their ads in the right medium

Obviously, cost will play a big part in this decision.

How do advertisers make effective

advertisements?

Use a suitable medium

Purpose：

Let students find more details about the whole passage by using the important reading skills: scanning.

Task 4 : Careful

Reading （8mins）

Read the passage carefully and answer the following questions. (1)

Who advertises? (Answer:Businesses, individuals, organizations and associations.) (2)

Why do they advertise? (Answer: They want to sell something or to inform or educate the public.)

(3)

Where do they advertise? (Answer: On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places). (4)

How do they decide where to advertise? (Answer:They consider their budget and what medium is most likely to be seen or heard by the target consumer.) (5)

Does advertising work? (Answer:

Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.)

Purpose: Enhance students’

overall understanding about the whole passage by using the reading skill: careful reading.

Step 4: Post-Reading (5mins) Have a discussion in groups around the topic: how much do you know about the advertisements and what do you think of them? Purpose:

Give students chances to practice their spoken English;

Enhance their understanding about the whole passage.

Homework:

Read the passage again, try to find out the language points and noun clauses in the reading passage, then discuss and analyze them.