Warming up、Pre-reading、Reading、Comprehending获奖说课稿

Unit 5 Inside advertising Warming up and reading

农安县三盛玉镇中学

臧春梅

教学设计(The Design of Teaching ) 教材分析( Analysis of Teaching Material)

This unit is about advertising and advertisements.They are the central topic in this unit. From learning this unit students can understand what is an advertisement , how advertisements work and the features of advertisements and so on. 学情分析(Analysis of students ) Most students are interested in learning English and they are eager to learn new things. According to their knowledge, they are easy to understand the text. Because they have learned senior English for two years and they have master enough vocabulary, they can understand the content of this unit. 教学目标(Teaching aims) Knowledge Aims:

1)To learn and master the useful words and phrases. 2)To know how advertisements work through reading the text. 3)To learn about some knowledge about advertisements. Abilities Aims:

1) To develop students’ abilities of reading.

2) To make students design an advertisement. Emotion Aim:

To encourage students to have a right attitude to the advertisements. 教学重点(Teaching important points) 1) To ask students to understand the whole text. 2) To learn to design an advertisement with the knowledge learned from the text. 教学难点(Teaching difficult points) How to improve students’ reading skills.

教学方法（Teaching Methods）

Questions and answers Discussion

Group work Task-based language teaching method Presentation method Communitive approach 教学工具（Teaching Aids）

Multimedia courseware Camtasia studio Electronic white board Blackboard Chalk 教学过程(Teaching procedure)

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Step 1

Greetings

Greet the whole class as usual. Step 2 Warming up

Look at the videos.What will we know about them ? Where can we see them?

Can you think of anywhere else you can see or hear advertisements? Do you think advertisements affect your life? But do you know how advertisements affect our life? Let’s come to the text. Step 3 Reading

1. Skimming

What’s the main idea of the text?

____________________________________________________________ 参考答案：How advertising works

Divide the passage into four parts. Part I.

( para___ )

Introduction Part II.

( para___ )

________________________________________ Part III. ( para____---____ )

________________________________________

Part IV. ( para ____---____ )

________________________________________ 参考答案：Part I.

Para 1

Introduction

PartII.

Para 2

What is an advertisement?

Part III.

Para 3-7

How do advertisers make effective ads?

PartIV.

Para 8-9

How effective are ads?

2. Scanning Read the text again and make notes about what you have just read? 1. Who advertises?

2. Why do they advertise?

3. Where do they advertise?

4. How do they decide where to advertise?

5.Does advertising work?

_________________________________________________________________ 参考答案：1. Businesses, individuals, organizations and associations.

2. They want to sell something or inform or educate the piblic.

3. On TV and radio , in magazines and newspapers…

4. They cosider their buget and what medium is most likely to be seen or heard by the taget audience.

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5. Yes and no.People are not usually persuaded by ads to buy things they have no use for. However,ads do change people’s opinions over time.

True or false 1). We are exposed to ads only in the public places.

2). Understanding how advertising works can help us earn a lot of money.

3). An advertisement is a message or announcement that intends to inform or cheat people.

4). Advertisers include business, individuals, organizations and associations

5). Advertisers make ads effective by identifying the target only.

6). Using a suitable medium plays an important part in ads.

参考答案：FFFTFT 3. Careful reading What is an advertisement? Definition:_______________________________________________________ Means:__________________________________________________________ Advertisers:______________________________________________________ 参考答案：1. A message or announcement that informs or influences people.

2. Use words, pictures, music or film

3. By businesses, individuals, organizations and associations How do advertisers make effective ads? _________________________________________________________________ 参考答案：Identify the target; Appeal to the target; Use a suitable medium How effective ads? _________________________________________________________________ 参考答案：When there is a need for the product. If the target audidence is exposed to ads constantly.

Choose the best answer

1). What can you learn from the first paragraph?

A. Advertisements always have us controlled.

B. Our daily life is filled with advertisements here and there.

C. Everybody is the walking advertisement.

D. How advertisement works. 2). Why do people advertise?

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A. Just for informing and educating people.

B. Just for entertaining people.

C. Just for persuading people to buy a product.

D. Just for earning money. 3). How does the advertiser make an effective advertisement?

A. First identifying the target audience, then appealing to them and choosing the appropriate medium.

B. Finding out the people the advertisement intends to persuade.

C. Finding out as much as possible about the target group.

D. Making the ad appeal to this group. 4). Which of the following factors is not mentioned in the text when advertiser makes an efficient ad?

A. Expense.

B. Techniques.

C. Appeal to people’s desire.

D. Time.

参考答案：BAAB Step 4 Discussion

Discuss the pictures on p42 and p43 with group members. How to make an advertisement?(Look at a micro class and then do an advertisement with their group members) Step 5 Summary Fill in the blanks on the screen. Step 6 Homework Recite the words and expressions in the passage. 板书设计(The design of the blackboard) Unit 5 Inside advertising How advertisements work The structure of the text Part I.

( para ___ )

Introduction Part II.

( para ___)

________________________________________ Part III. ( para____---____ )

________________________________________

Part IV. ( para ____---____ )

________________________________________ 教学反思（Teaching reflection）

The content of this class is elective teaching material 9--Unit 5 Inside advertising. The topic is advertising and it is familiar to the students, so they can express themselves freely. On the whole, this class is successful.

In this class I used the videos and some pictures of advertisements to attract students attention and make them focus on what we would learn. At the same time, I have adroitly used the modern teaching technology . During the class, I used several teaching methods such as group work, discussion, questions and answers and so on.

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Especially group work, it can boost the cooperation between the students. In the discussion, I also made use of micro class to teach students how to make an advertisement, and then had them to design their own advertisement. According to this activity , they can show their creativity and increase their confidence. I think these designs were strengths. But there were some weaknesses. The activities of the students were not enough and should give students more time to understand the text. And my courseware should have done perfectly.

In conclusion, I think this class is good and I will improve myself later .

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