Using LanguageⅠ优质课教学设计

Unit5. Inside advertising

Using language（I）listening and writing 学习目标：

1. 听三个广播广告，了解广告的主旨大意。

2.在每一次做听力任务的时候，总结听力技巧。

3. 从三篇听力中学习到促销货物和公益广告两种广告类型的结构与一些所需词组的表达。

4. 试图用英语描述广告的产品或者用途。

5. 试图设计自己的广播广告。

Listening（听力）

任务一：听录音，连线，三条广告的主旨大意。

ad.1

Star FM radio station ad. 2

Superstar shoes and boots ad. 3

The importance of saving water 学霸听力技巧总结：

1. Be familiar with the alternatives given in the textbook. 2.The sound of the diagram

3.The first sentence and the last sentence 4.Some key words and phrases 任务二: 标记听到的单词或者短语。

1.superstar

2.clothing stores

3.run out

4.long and short

5. wide and narrow

6. save water 7.uncomfortable

8. the latest fashion

9. litres of water

10.at reasonable price

11.all sizes

12.the new station

13. available at all good shoe 任务三: 听，完成表格。

Style _______ _______

Size _______ Comfortable? __________

_________________

Superstars

at reasonable prices _______

___________

____________ available at all good shoe shops ________

___________

_____________

__________

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goods target _____________________ _____________________ 任务四: 写出你所有听到的事实。

The importance of saving water: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 学霸听力技巧总结：

1. Be familiar with the alternatives given in the textbook. 2.The sound of the diagram

3.The first sentence and the last sentence 4.Some key words and phrases 5.Using the initials or special symbols to take notes in shorthand. 任务五：听写。写下，你听到的每一个单词。

Woman：___________________________________________ Man:________________________________________________ 学霸听力技巧总结：

1. Be familiar with the alternatives given in the textbook. 2.The sound of the diagram

3.The first sentence and the last sentence 4.Some key words and phrases 5.Using the initials or special symbols to take notes in shorthand. 6. Understanding while taking notes. 总结听力中的广告的结构和所用的词组。

广告1：卖鞋

Style Brand name price

Size Where? Comfortable? Cool,

great styles, the latest fashion

Superstars

at reasonable prices All sizes, long and short, wide and narrow available at all good shoe shops Comfortable, never sore, can dance goods Shoes and boots target Young women

广告2：节约用水的重要性

Why？Our dams are getting low. We could run out. How?

①Turning off the tap while brushing teeth saves water.

②Having short showers saves water.

③There is a website with more information about saving water.

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写作

任务1：根据图片用英语单词或者短语描写图片的产品。

规则：以小组形式轮流回答，回答时间是1分钟。

图片1. 商业广告---天梭（TISSOT）手表

图片2. 公益广告---低碳生活，低碳出行

图片3. 商业广告---足力健老人鞋

图片4. 公益广告---戒烟

图片5. 旅游广告（长白山---天池）

任务2：根据刚才的图片，选择一个创作自己的广告，小组合作，做对话。

任务3：两名同学上前表演对话，并问其他组的同学，他们广告的针对人群是谁。

任务4：其他组的同学上前进行改正，打分，点评。

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总结

（学生纷纷作答，

值日班长最后总结）

家庭作业：创作心得录音广告

广告原稿

广告1：

A: Cool shoes!

B: Thanks. They’re Superstar.

A: Expensive?

B: Not at all. Superstars have great styles at reasonable prices.

A: But I have big feet.

B: No problem. Superstars come in all sizes. Long

and short, wide and narrow.

A: Where do you get them?

B: All good shoe stores. A: Great.

B: Want to dance? A: Again? Aren’t your feet sore?

B: No way, not when I’m wearing Superstars!

C: Superstar shoes and boots, latest fashions, all sizes, comfortable. Available at all good shoe stores. 广告2：

A: Dad, turn the tap off while you’re brushing.

B: What for?

A: It saves water.

B: That won’t save much water.

A: But if everyone in the whole city turns off the tap while they’re brushing their teeth, think how much water that would save. And if you stop singing in the shower, you won’t be in there so long and we’ll save litres of water.

C: Sam’s right you know. The water in our dams is getting low. We could run out, you know. Besides, your singing’s terrible!

B: OK, OK, you’re right. We do need to save water. What other clever ways can you tell me about, Sam? A: I’ll show you. There’s a fantastic website.

D: For information and tips on how to save water, visit www. hua water.com.cn 广告3：

Woman: Star FM. The new station everyone’s listening to.

Man: Find it on your dial at FM 104.5.

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