Warming up、Pre-reading、Reading、Comprehending精品学案

The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example，some advertisers have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage.Some of the products work.Others are worthless and a waste of consumers' money. Sometimes advertising is intentionally misleading.A few years ago，a brand of bread was offered to dieters with the message that there were fewer calories in every slice.It turned out that the bread as not dietetic，but just regular bread.There were fewer calories because it was sliced very thin，but there were the same number of calories in every loaf. On the positive side，emotional appeals may respond to a consumer's real concerns.Consider fire insurance.Fire insurance may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people.If consumers consider the quality of the insurance plans as well as the message in the ads，they will benefit from the advertising.

Each consumer must evaluate her or his own situation.Are the benefits of the product important enough to justify buying it？Advertising is intended to appeal to consumers.But it does not force them to buy the product.Consumers still control the final buying decision.

True (T) or False (F)：

1．Advertising can persuade the consumer to buy worthless products by appealing to his buying motives.(

) 2．The reason why the bread advertisement is misleading is that thin slices of bread could contain more calories.(

) 3．Advertisements occasionally force consumers into buying things they don't need.(

) 4．A smart consumer should think carefully about the benefits described in the advertisements.(

) 5．The passage is mainly about the positive and negative aspects of advertising.(

) 答案：1.T

2.F

3.F

4.T

5.T

Section_Ⅰ

Warming_Up_&_Reading

Ⅰ.高频单词点击

1．billboard n．布告板；广告牌

2．casual adj.偶然的；随意的；临时的→casually adv. 偶然地；临时地

3．advertiser n．登广告者→advertise v．做广告→advert/advertisement n．广告

4．inform vt.通知；告诉→information n．信息

5．association n．协会；联系→associate v．联系

6．basis n．基础；根据→base vt.依据

7．technique n．技术；技巧→technical adj.技术的→technician n．技师

8．feature n．特征；容貌；特色；特写

vi.以……为特色；特写

9．conscience n．良心；是非感

10．worthy adj.有价值的；可敬的

11．expense n．费用；代价→expensive adj.昂贵的

12．broadcast n．广播；播音

v．广播；播送

13．generate vt.产生；发生→generation n．一代；一辈

14．response n．回答；响应；反应

15．refresh vt.使(精神)振作；使恢复；更新

Ⅱ.重点短语必记

1．if so

2．keep...in mind

3．turn...into...

4．in other words

5．fit into

6．grab the attention

7．on the other hand

8．rely on

9．have no use for

10．at no extra cost

Ⅲ.常用句型必备

1．With_so_many_messages_from_advertisers_filling_our_daily_lives，it is important to understand how advertisements work. 2．Television adverts are expensive to_make_and_to_show. 3．However_good_an_advertisement_is，people are unlikely to be persuaded if the product is unsuitable for them. Ⅳ.课文大意理解

1．Which kind of advertisements turn us into walking advertisements? A．The kind in train stations. B．The kind on the Internet. C．The kind on our casual garments. D．The kind in magazines and newspapers. 答案：C 2．Which group does making computer game ads appeal to? A．Adults.

C．Young women.

答案：B 3．Which kind of adverts can give you more detail? A．TV.

B．Magazine. B．Adolescent boys. D．All the above. 要是这样

记住

把……变成……

换句话说

适合；适应

赢得注意

另一方面

依靠，依赖

不需要；厌恶；对……不耐烦

没有额外成本

C．Newspaper.

答案：D 4．What do the advertisers consider? A．The expense. B．Target audience. C．Media appreciate for the product. D．All the above. 答案：D D．B and C. 5．Why does the government pay a lot of money for some ads? A．To change our opinion over time. B．For money. C．For selling the product. D．No answer in the text. 答案：A Ⅴ.根据课文改错

1．Even some of the casual garments with brand names attached to them turn us to walking advertisements. ________________________________________________________________________ 答案：第二个to改为into 2．With so many messages from advertisers filled our daily lives，it is important to understand how advertisements work. ________________________________________________________________________ 答案：filled改为filling 3．Then we can avoid to be controlled by them. ________________________________________________________________________ 答案：to be改为being 4．Their money would be wasted if the message didn't reach its target audience，in other word the people the advertisement intends to persuade. ________________________________________________________________________ 答案：word改为words 5．However，it would be no use to advertise products on radio if the ad relies on visual effects. ________________________________________________________________________ 答案：to advertise改为advertising Ⅵ.课文缩写填空

We can meet many advertisements in our daily life.An advertisement is a message or an announcement that__1__ or influences people.Advertisers must pay for their ads，so the message must reach the __2__ audience，or their money would be wasted.So they must do some research to make the product __3__ the audience's lives.Identifying their target is not enough，they should try their best to appeal to their target.For example，the environmental protection advertisement appeals to the audience's __4__ or their desire to be __5__ citizens.At the same time，advertisers must also place their ads in the right medium，such as TV，newspapers，magazines.To do this，they also need to spend money.They have to be a big __6__ with a big __7__ to afford the ads.In addition to worrying about the __8__，advertisers must consider which media are most appreciate.For example，if the ad __9__ visual effects，it is no use advertising products on radio.However，people don't buy the products they are not interested in or __10__. 答案：1.informs

2.target

3.fit into

4.conscience

5.worthy

6.corporation

7.budget

8.expense

9.relies on

10.have no use for

[单词点击]

1．casual adj.

(1)偶然的；碰巧的

a casual encounter/meeting/visitor etc. 偶然的相遇(会议、来访者等) (2)不注意的，马虎的；漠不关心的，无动于衷的；

不彻底的，不条理的

Her attitude towards her job is rather casual. 她对工作的态度很随便。

a casual inspection 草率的检查

(3)非正式的；非永久的，不定期的；临时的；不正规的

casual wear便装

They earn their living by casual labor. 他们靠打短工生活。

完成句子

[即境活用1]

(1)She is very active and always attends family parties and ______________________(其他非正式场合)．

(2)It was just a ________________ (随便说说)．

答案：(1)other casual occasions

(2)casual remark

2．inform v．通知；告知

He will inform us where to go. 他将通知我们去哪儿。

He informed them of his arrival. 他告诉他们他到了。

He informed the police that some money was missing. 他向警方报案说有些钱不见了。

Keep me informed of fresh development. 随时告诉我新的发展。

inform sb.that ...

inform sb. of sth.

inform sb.what/where/when/how to do

keep sb. informed of/about sth.

informed adj.

well-informed adj.

information n．[U]

[即境活用2]

The manager promised to keep me________ of how our business was going on. A．to be informed

C．informed

B．on informing D．informing 使某人随时知道某事的(最新)情况

有知识的，明智的，获得信息的

消息灵通的

消息，资料

通知某人……

通知某人某事

通知某人某事

解析：选C

me与动词inform之间为动宾关系，故用过去分词表示被动。

3．basis n．基础

What is the basis of your opinion? 你这种说法有什么根据？

on the basis of

base vt.

base...on...

以……为基础

依据

基于……

They decided she was the best one for the job on the basis of her exam marks. 根据她的考试成绩，他们决定她是这项工作的最佳人选。

The film based on the novel by Mo Yan is well worth seeing. 根据莫言的小说改编的电影非常值得观看。

[即境活用3]

(江苏高考)________ an important decision more on emotion than on reason, you will regret it sooner or later. A．Based

C．Base

B．Basing D．To base 解析：选B

考查非谓语动词。句意：把一个重要的决定更多地建立在情感基础上，而不是以理性思考为基础，你迟早会后悔的。此处动词base与其逻辑主语you之间构成主动关系，所以用现在分词作状语，故选B项。

4．feature vt.以……为特色，特写n.特征，容貌，特色，特写

This store features round-the-clock service. 昼夜服务是这家商店的特色。

Wet weather is a feature of life in Scotland. 潮湿的天气是苏格兰的特色。

完成句子

[即境活用4]

(1)________________________________(是以鱼为主) in the food of these islanders. (2)Her mouth is ____________________(她的显著特点)．

答案：(1)Fish features very largely

(2)her best feature 5．conscience n．良心；道德感

I got nothing to hide.My conscience is clear. 我没有什么隐瞒的，我问心无愧。

(1)according to one's conscience

have a bad/guilty/an evil conscience

go against one's conscience

rouse the conscience of

(2)conscious adj.

be conscious of

有愧于良心，内疚

昧着良心

唤醒……的良知

意识到的，有知觉的；有意识的，有觉悟的

意识到

凭良心

Go your way according to your own conscience. 凭你自己的良心办事。

One must be conscious of one's shortcomings. 人须有自知之明。

[即境活用5]

I was not ________ that I had cut myself until I saw the blood all over my hand.

A．known

C．disturbed

B．awake D．conscious 解析：选D

know为动词，意为“知道”；awake“醒着的”；disturb“打扰”；conscious“意识到的；有知觉的”。由题干中的was可知，D项符合语法和句意。

6．worthy adj.有价值的；可尊敬的；配得上的

He is a worthy man.他是一个受人尊敬的人。

Pollution is worthy of notice.污染值得注意。

worthy，worth，worthwhile

＋n.(1)be worthy ofbeing done

to be donedoing(2)be worth＋

价钱to do(3)It is worthwhile

doing

完成句子

[即境活用6]

The film is so moving that __________________________ (它值得观看) again. 答案：it is worth seeing 7．expense n．费用，代价

We are surprised at the terrible expense of having the house repaired.我们惊讶于修房子的惊人花费。

If you met holiday expenses for me，I would have one. 如果你为我支付假期费用，我就去度假。

at great/little expense

at the expense of

at one's expense

spare no expense

expensive adj.

He did that at the expense of the company. 他那样做对公司不利。

expense，cost，price，fee

花了很多/少钱

在损失或损坏的情况下

花某人的钱；对某人不利

不惜一切代价；不惜工本

昂贵的，费用大的

(1)expense表示“费用”时，用法和cost相似，可指生活方面的各种费用，但expense多用于指大量、大规模的花费，常用复数。

(2)cost指货物、服务的成本或代价。指“成本、费用”时是可数名词，指服务费用或一般费用。指“代价，牺牲”时，既可以是可数名词也可以是不可数名词。

(3)price指“(商品出售的)价格”，尤指卖主所定的价格。

(4)fee常指“会费，学费，报名费，入场费”或者“付给(医生，律师，教师)的服务费，酬金”，是可数名词。

What price did you pay for this suit？(＝What is the price of this suit)? 这套西装你花了多少钱？(这套西装多少钱？) She saved the boy from drowning at the cost of her own life.她救了这个溺水的男孩，却牺牲了自己的生命。

He couldn't pay the lawyer's fees so he decided to speak for himself. 他付不起律师费，所以决定为自己代言。

[即境活用7]

His business was very successful，but it was at the ________ of his family life. A．consumption

C．exhaustion

B．credit D．expense 解析：选D

句意：他的生意非常成功，但却是以他的家庭生活为代价而获得的。at the expense of“以……为代价；在损坏……的情况下”。故D项符合句意。

8．response n．回答；回应；反应

In response to your inquiries，we regret to tell you that we can not help you in this matter. 作为回答，我们很遗憾地告诉你我们在这件事情上无能为力。

My mother opened the door in response to the knock，but there was no one outside. 听到敲门声后，我妈妈打开了门，但外面一个人都没有。

The teacher asked him a question，but he made no response as if he didn't hear it. 老师问了他一个问题，但是他像没听到似的没有作出回答。

in response to

make a quick response to

respond vi.

respond to respond with a smile

respond to sb. with sth.

作出对……的反应

对……作出很快的反应

回答；答复，响应

响应，回答，对……作出反应

以微笑作为回答

用……回答某人

The government has responded to pressure and dropped the proposal.政府已在压力下放弃了这一建议。

[即境活用8]

The school should________ immediately to the parents' request that students attend classes on Sundays. A．answer

C．follow

B．obey D．respond 解析：选D

answer，obey，follow均为及物动词，不与介词to连用；respond为不及物动词，与介词to构成短语respond to“对……作出答复”。

9．refresh vt.使(精神)振作；使恢复；更新

A rest and a cool drink will refresh you. 休息一会再喝杯冷饮会使你消除疲劳。

Those old melodious songs refresh my memory of the old days once more. 那些动听的老歌又唤起了我对那些逝去时光的回忆。

refresh one's memory

refresh by sleep

be refreshed in body and mind

refreshing adj. refreshment n.

have/take some refreshments

refreshments provided

唤起某人的记忆

通过睡眠恢复精力

身心爽快

令人精神爽快的；新奇的

精神爽快；点心

吃些点心

备有茶点

It's refreshing to meet a girl these days who doesn't wear eye makeup.就现在来说，能看到一位眼部没有化妆的姑娘是件新奇的事。

Refreshments will be served after the meeting. 会议后有点心招待。

翻译句子

[即境活用9]

他冲了个凉水澡凉快凉快。

________________________________________________________________________ 答案：He refreshed himself with a cool shower.

[短语精析]

1．if so要是这样

Are you married？If so，give your wife's name. 你结婚了没有？如果结了的话，把你太太的名字告诉我。

if any

如果有的话

if possible/necessary

if only

if ever

如果曾经有的话

如果可能/必要的话

要是……就好了(后用虚拟语气) [即境活用10]

Look at the trouble I am in，if only I________ your advice. A．followed

C．had followed

B．would follow D．should follow 解析：选C

if only后跟从句用虚拟语气，句中表达对过去的虚拟，故用过去完成时。

2．keep...in mind记住

He promised to keep my wishes in mind. 他答应考虑我的愿望。

bear/have sth. in mind

make up one's mind

come to one's mind

never mind

A good idea came to my mind. 我想出了个好主意。

完成句子

[即境活用11]

(1)He______________(下定决心) to become a scientist. (2)______________(牢记) that diligence leads to success. 答案：(1)made up his mind

(2)Keep in mind 3．turn...into...把……变成；把……译成

Water can turn into ice at 0℃. 水在0℃时会结成冰。

Turn this paragraph into Chinese，please. 请把这段内容译成汉语。

完成句子

[即境活用12]

(1)They will ________ the building ________ a hospital (把……变成)．

(2)Can you ________ the sentence ________ English (把……译成)? 答案：(1)turn；into

(2)turn；into 4．in other words换句话说

记得某事

下决心

突然想到

不要紧

I'm not used to the way you spoke to me.In other words，I don't want to continue our conversation. 我不习惯你对我的谈话方式，换句话讲，我不想继续我们的谈话了。

in word

in words

in a/one word

have a word with

get in a word

leave word

口头上

用语言(来表达) 简言之，总之

与……谈一谈

插话；插嘴

留言

Before I could get in a word，he had left the room. 没等我插话，他就离开了房间。

[即境活用13]

Your performance in the driving test didn't reach the required standard；________，you failed. A．in the end

C．in other words

B．after all D．at the same time 解析：选C

考查短语语义辨析。in the end“最后”；after all“毕竟；终究”；in other words“换句话说”；at the same time“同时”。空后是对空前的解释。故选C项。

5．fit into适合，配合

It is not easy for a newcomer to fit into a new company. 对一个新来的员工来说，要适应/融入进一家新公司是不容易的。

How can sports fit into our schedule? 怎样才能使体育活动适合于我们的时间表呢？

完成句子

[即境活用14]

(1)Such products can never ______________ (适合) ordinary people's life. (2)Children can easily ________________ (适应) foreign cultures. 答案：(1)fit into

(2)fit into 6．grab the attention赢得注意

Ads that feature rich and famous people will grab the attention of those who admire people like that. 有富人和名人特写的广告会抓住那些欣赏他们的人的注意。

attract/draw one's attention

bring sth. to sb.'s attention

引起某人注意

使某人注意某事

call sb.'s attention to sth.

devote one's attention to

pay attention to

叫某人注意某事

专心于

注意

Teachers should try to draw the students' attention to their lessons. 老师应该努力使学生对自己所教的课注意。

[即境活用15]

It was what he said at the meeting that ________ people's attention to him. A．paid

C．gave

B．called D．attracted 解析：选D

该句为一强调句。句意：正是他在会上所说的引起了人们对他的注意。attract one's attention“引起某人的注意”。

7．rely on依赖；依靠；指望

Don't always rely on the weather report. 别总指望天气预报。

The old man relied on his son to tell the truth，but he realized he was wrong at last. 老人指望儿子告诉他实情，但最后他意识到他错了。

rely on sth.

rely on sb. to do sth.

rely on it that ...

You can rely on it that he will help you. 你放心，他会帮助你的。

[即境活用16]

George is a boy who can________. A．rely on

C．be relied

B．be relied on D．reliable 依靠……

依赖某人做某事

可以放心……

解析：选B

rely on为固定短语，根据句意为被动含义。在被动结构中介词on不能省略；reliable为形容词。

8．have no use for不需要；厌烦，厌恶

I have no use for novels like that. 我不喜欢那样的小说。

Would really good advertising persuade you to buy products you have no use for? 好的广告真能说服你去买你用不着的产品吗？

完成句子

[即境活用17]

(1)I ____________________(厌恶) those who are always complaining. (2)These are the books ________________ (我不喜欢的)．

答案：(1)have no use for

(2)I have no use for 9．at no extra cost没有额外的成本

When you buy two，they will give you two more at no extra cost. 当你买两个时，他们会多给你两个，而不会多要钱。

at cost

at the cost of

to one's cost

按成本

以……为代价

吃了苦头之后才……

If you buy more than 10 books，we'll sell them to you at cost.如果你买10本书以上，我们将按成本价卖给你。

完成句子

[即境活用18]

(1)It is said that some goods in the supermarket are sold________________________ (按成本价)．

(2)He saved his daughters from the fire but________________________________(以自己的生命为代价)．

(3)I know ______________________(吃了苦头之后) that a broken leg can be very painful. 答案：(1)at cost price

(2)at the cost of his own life

(3)to my cost [句型归纳]

1．With_so_many_messages_from_advertisers_filling_our_daily_lives，it is important to understand how advertisements work.我们的日常生活中充满了众多的广告信息，可见了解广告如何发挥作用是很重要的事情。

with复合结构(也称为“独立主格结构”)的构成形式为“with＋名词(代词)＋分词/名词/形容词/不定式/副词/介词短语”，多在句中作状语，表示时间、方式、原因等。

With everything done，they left work for home. 所有事情都做完以后，他们下班回家了。

He likes to sleep with lights on.他喜欢开着灯睡。

With so many problems to deal with，he had to work overtime.因为有好多问题需要处理，他只好加班工作。

The girl rushed in，with sweat on her face. 那女孩子冲进来，脸上挂着汗珠。

此外，这个结构偶尔作后置定语。

She came to a brook with willow trees on both sides. 她来到一条两岸长着柳树的小河边。

[即境活用19]

With a great number of questions________，he is having a hard time. A．to answer

C．answering

B．answered D．to be answered 解析：选A

根据句意，动作尚未发生，故在with复合结构中只能用不定式结构。由于句子中能够找到动作的发出者，故用主动形式。

2．Television_adverts_are_expensive_to_make_and_to_show.电视广告的制作和播放是很贵的。

本句是“主语＋系动词＋形容词＋不定式”结构，其中句子的主语与句末的不定式构成逻辑上的动宾关系。能够经常这么用的形容词还有：easy，difficult，hard，comfortable，fit等。

The water is polluted，and it is not fit to drink. 水已受污染，不合适饮用。

注意：在该句式中的不定式应为及物动词的主动形式。若为不及物动词，需在其后加一个适当的介词。

Such a house is comfortable to live in. 这样一所房子住起来就很舒服了。

另外，这个结构还可以在“动词＋宾语＋形容词＋不定式”的句式中使用。

Do you still think the problem difficult to deal with? 你仍然觉得这问题难解决吗？

They all consider Mr.White easy to get along with. 他们大家都认为怀特先生很容易相处。

[即境活用20]

The situation present is very difficult for the government________. A．to control it

C．to control

B．controlling D．to be controlled 解析：选C

在“be ＋adj.＋不定式”结构中，作不定式的动词与其前的名词构成逻辑上的动宾关系时，用主动表示被动含义。

3．However_good_an_advertisement_is，people are unlikely to be persuaded if the product is unsuitable for them.一则广告无论制作得多么好，如果产品不合适，也不可能使人信服。

本句中包含由however引导的让步从句(＝No matter how good an advertisement is) 英语中的让步从句主要由though，although，even though，while，whereas，as等连词引导，表示“虽然，尽管”等意。还可以由whatever，whichever，whoever，whenever，wherever，no matter＋wh-word等引导。

However far it is，I intend to drive there today. 不管有多远，我都打算今天开车去。

Whatever you may think，I'm going ahead with my plans.不管你怎么想，我都将进行我的计划。

No matter what happens，he will not say a word. 不管发生了何事，他都什么也不会说。

注意：用however引导从句时与no matter how一样，其后要跟形容词或副词原级。

[即境活用21]

________，I have to put it away and focus my attention on study this week. A．However the story is amusing B．No matter amusing the story is C．However amusing the story is D．No matter how the story is amusing 解析：选C

however/no matter how后接形容词或副词原级引导让步状语从句。

Ⅰ.单词拼写

1．He touched the wounded man again，but there was no r________；he then had to call in an ambulance. 答案：response 2．I still have a guilty c________ toward Jenny.You know，I used to treat her unjustly. 答案：conscience 3．Miss，can I change the g________ for another？It doesn't fit me. 答案：garment 4．After electricity is g________ in the power station，it is sent to thousands of homes through high voltage wires. 答案：generated 5．This kind of car f________ comfort. 答案：features 6．Karla tried to sound________(随意的)，but her excitement was obvious.

答案：casual 7．Have you tried that new shampoo they've been________(宣传) on TV? 答案：advertising 8．They set up an________ (协会) to help families suffering from alcoholism. 答案：association 9．Julie's parents had spared no________(费用) for her wedding. 答案：expense 10．I looked at the map to ________ (使想起) my memory of the route. 答案：refresh Ⅱ.选词填空

错误!

1．Sara ________________ Francesca's fear of heights. 答案：was aware of 2．Tom is no richer than Jack.________________，Tom is as poor as Jack. 答案：In other words 3．You can't________________ your parents lending you the money. 答案：rely on 4．Read this and tell me if it________________. 答案：makes sense 5．It's a good idea—I'll________ it________________. 答案：keep；in mind 6．On the one hand I want to sell the house，but ______________________，I can't bear the thought of moving. 答案：on the other hand 7．How is the extra work going to________________ the schedule? 答案：fit into 8．My patience was________________. 答案：running out Ⅲ.完成句子

1．She gave him back the money she had stolen________________(为求良心平安)．

答案：for conscience's sake 2．He________________ (为……做预算) buying a new car. 答案：budgeted for 3．____________________________(人们的消息灵通多了) since the invention.

答案：People are better-informed 4．It cost a lot of money for________________(在电视上做广告)．

答案：advertisements on TV 5．__________________________(发出了大笑声) all through the crowd. 答案：Loud laughter was generated 6．He________________(对……作出反应) my suggestion with a laugh. 答案：responded to Ⅳ.句型转换

1．Our food will soon be used up. Our food ________________ soon. 答案：is running out 2．What he said at the meeting has no meaning at all. What he said at the meeting doesn't________________. 答案：make any sense 3．Not only the students but also the teacher was invited to the party. The teacher，____________________ the students was invited to the party. 答案：as well as 4．As time went by，I began to realize my fault. ________________________________，I began to realize my fault. 答案：With time going by 5．No matter how late it is，his mother always waits for him. ________________ it is，his mother always waits for him. 答案：However late Ⅴ.单项填空

1．The thief sat in the corner with his hands________ behind his back. A．tied

C．tying

B．being tied D．to tie 解析：选A

考查with复合结构。hands与动词tie之间构成被动关系且强调某种状态，故用过去分词。

2．George is organized，easy going，hard-working and intelligent.________，I can't speak too highly of him. A．In other words

C．On the other hand

B．In a word D．As a result 解析：选B

考查短语含义。in other words“换句话说”；in a word“总之”；on the other

hand“另一方面”；as a result“结果”。后一句是对前一句归纳总结，故选B项。

3．In my opinion，what he told us just now about the affair simply doesn't make any________. A．meaning

C．sense

B．idea D．point 解析：选C

make sense“有意义；讲得通”。

4．Everything ________ into consideration，the environmental problem we are looking forward to ________ is ________ our government's attention. A．is taken；see being solved；worth B．takes；seeing solving；worthy C．taken；seeing solved；worthy of D．to take；see to be solved；worth 解析：选C

逗号前为独立主格结构，相当于if everything is taken into consideration，everything与take之间为被动关系，用过去分词作宾语补足语，look forward to中to为介词，后跟动名词；在定语从句中构成see sth.done结构；be worthy of“值得的”。故选C项。

5．John plays football________，if not better than，David. A．as well

C．so well

B．as well as D．so well as 解析：选B

as well as“和……一样好”，so well as用于疑问句、否定句中。

6．I know this job of mine isn't much，but________，I don't feel tied down. A．in other words

C．in a word

B．on the other hand D．in any case 解析：选B

考查短语含义。in other words换句话说；on the other hand另一方面；in a word总之；in any case无论如何。由语境知选B项。

7．The newly-raised suggestion is________. Which is wrong? A．worthy discussing

C．worthy to be discussed

B．worth discussing D．worthy of being discussed 解析：选A

“值得干……”可表达为：be worth doing；be worthy of being done，be worthy to be done。故选A项。

8．He is only too ready to help others, seldom, ________，

refusing them when they turn to him. A．if never

C．if not

B．if ever D．if anything

解析：选B

考查省略。句意：他非常乐意帮助别人，当别人求助于他的时候，他很少，如果曾经有过的话，拒绝他们。if ever“如果曾经有过的话”，符合句意。

9．The success of this project ________ everyone making an effort. A．relies on

C．reminds of

B．cares for D．calls up 解析：选A

句意：此次工程的成功得依靠大家的努力。rely on意为“依赖于”，符合句意。care for关心；remind of提醒；call up唤起。

10．I hope you'll keep us ________ of how you're getting on with the work. A．inform

C．to inform

B．informing D．informed 解析：选D

keep sb. informed(of/about)意思是“使某人随时知道”。

Ⅵ.阅读理解

Head of Research

Salary：￡

55.271 We are looking for a Head of Research to manage the CWU Research Department and Information Centre. You would be required to exercise control of all research work of the department and manage a team of three researchers and four support staff. The person appointed would be expected to carry out research work of a strategic nature across the range of businesses in which the CWU has or seeks membership and to contribute to the strategic thinking and direction of the union as a whole. You will need：proven line management skills，especially in managing and motivating a team；good research skills，holding a good degree in a related subject or other similar experience; a high level of mathematical and calculating skills；the ability to produce high quality work under pressure; a commitment to and knowledge of the trade union movement and social democratic politics；and knowledge and/or experience of the postal and/or telecommunications industry. To apply，please request an application pack by emailing hr @cwu. org or by telephoning HR(Human Resources) on 020 8971 7482.When applying please state your source. Closing Date for Applications：4th August 2010 Anticipated interview date：17th August 2010 No agencies please

语篇解读：本文是一篇应用文，节选自某报纸的一则招聘广告。内容包括：职位应尽的责任，谋求此职位的申请方式以及联系方式等。

1．In which column of a newspaper could we find this advertisement？

A．Arts.

B．Sales.

C．Jobs.

D．News. 解析：选C

推理判断题。根据文章前三段的各段开头句可知，这是用人招聘广告。故有可能刊登在报纸上有关Jobs的栏目中。

2．One of the duties of the person to be appointed is ________. A．taking charge of research work B．seeking membership for the trade union C．managing a team of three or four members D．running a telecommunications company 解析：选A

推理判断题。根据第一段中的“...manage a team of three researchers and four support staff.”以及第二段中的“to carry out research work of a strategic nature”和下文的“contribute to the strategic thinking and direction of the union as a whole.”可推断出，A项符合题意。

3．If you want to apply for this position，you can do all EXCEPT ________. A．ask an agency for an application form B．dial 020 8971 7482 for more information C．email hr@ cwu. org for an application pack D．send in your application before 4th August 2010 解析：选A

细节理解题。A项与文章最后一句“No agencies please”不符；B项和C项与第四段留下的联系方式吻合；D项与倒数第三句吻合。

4．Which of the following applicants is most likely to be employed? A．A school teacher with a master's degree. B．A university graduate majoring in computer science. C．A director from a research centre with a master's degree. D．A clerk from a telecommunications company. 解析：选C

推理判断题。因为广告中需要招聘的人员为管理人员，故C项中提到的“来自于某研究中心具有硕士学位的director”显然与第三段中提到具体硬件吻合，最有可能被录用。