Warming up、Pre-reading、Reading、Comprehending教学评价实录

高中英语人教版

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修 9 Unit 5 Inside advertising 《 Warming up 、 Pre-reading 、

Reading 、 Comprehending 》

1 教学目标

1. To comprehend the passage and improve the reading skills. 2. To express different views of an argument. 3. To learn about how advertisements work and avoid being controlled by ads. 2 学情分析

Grade three students are the ones who already have relatively large vocabulary and have a good command of reading a passage, so it's not difficult for them to understand the passage 3 重点难点

1. how to improve students' reading ability: sanning and skimming 2.how to understand some difficult sentences 4 教学过程

4.1 第一学时

4.1.1 教学活动

活动 1 【导入】 unit5

inside

advertising Book9 Unit5 Inside Advertising 教学设计 Teaching aims: ( 教学目标 ) 1. To comprehend the passage and improve the reading skills. 2. To express different views of an argument. 3. To learn about how advertisements work and avoid being controlled by ads. Important points:( 重点、难点 ) 1. Comprehension of the text. 2. Knowledge accumulation of advertising. 3. Useful words and expressions. Teaching procedure:( 教学过程 ) I. Warming up

Please enjoy a video and some pictures and answer some questions. 1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more? 2. What are the features( 特征 ) of ads? 3. Where can you see ads? 设计意图 : 通过给学生展示一些广告视频和图片 , 激发学生对广告运作的兴趣 , 同时激发学生对相关词汇的回忆 , 从而为学习课文打好铺垫。

II. Fast reading 1. The purpose of the passage is to __________. A. inform us of the fact that there are many advertisements in or daily life. B. help us understand how ads work and avoid being controlled by them. C. tell us how effective ads are D. show us how effective ads can be made 2. Scan the headings of each section and get a general understanding of the text. Sum up the main idea of each section Section I (para.1) Section II (para. 2) Section III (para. 3-7) Section IV (para. 8-9) 设计意图 : 快速阅读技能训练。通过寻读 , 训练学生有目的、有选择地快速观览 , 寻找所需要的信息的能力。。通过回答主旨问题 , 学生对文章的内容、结构和作者的写作意图有了一个整体印象。通过让学生分段并总结段落大意 , 培养学生归纳主旨和概括能力

III. Detail reading Read part 1 and answer questions. Task 1 Answer the question. Where do they advertise? Task 2 Translate the sentence Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.

Read part 2 and answer questions. Task1 1. All of the following facts about an ad in Paragraph 2 are mentioned except its ______. A. definition B. means C. advertisers D. target audience 2. Who advertises? 3. Why do they advertise? Task2 Fill in the table. What is an advertisement? An advertisement is a 1. ______________________ that informs or influences people. Read part 3 and answer questions. Task1 Answer the question. 1. The example of the adolescent boys in the third paragraph shows us ________. A. which group is the target of the computer games B. it is important for the advertisers to identify the target audience C. that young people are more likely to buy computer games D. it makes sense to make computer games ad that appeal to adolescent boys 2. How do they decide where to advertise? Task2 Fill in the table. How do advertisers make effective advertisements? Identify your target Advertisers 2 _______________________ and find out as much as possible about them, which 3 ___________ for decisions about what type of advertising techniques to use with this group. Appeal to your target In order to 4 ________ people to do something, advertisements often appeal to our hopes and dreams or our emotions. Use a suitable medium As well as reaching the right audience with the right technique, advertisers must also 5____________. Obviously, cost will play a big part in this decision.

Task3 Translate the sentences 1. Some advertisements appeal to people ’ s desire to save money.Others are more likely to be noticed if they are funny. 2. As well as reaching the right audience with the right technique,advertisers must also place their ads in the right medium. Task4 Retell this part by using the information given. How do advertisers make effective ads? 1) Identify the target (pay … for … , be wasted, reach, in other words, having identified, as much as possible, fit into, form the basis for)