Warming up、Pre-reading、Reading、Comprehending特级教师教学实录

Book

9

Unit

5

Inside

advertising Teaching goals: 1.

Language target: A. Key words and phrase: exotic, conflict, container, restriction, date back to, appeal to B. Key sentences a. Collecting “exotic” plants, as they are called, dates bake to the earliest times. b. However, it was not until

the eighteenth and nineteenth centuries that the exploration of the botanical world began on a large scale. c. One of the collectors was Father Farges, who collected 37 seeds from a tree that has appealed to him. d. The European classes took great interest in collecting plants. e. Large numbers of seeds failed to grow after long sea voyages. 2.

Ability goals A.

Read

about

“Inside

advertising”

and

improve

your

ability

of

fast

reading

and

summarizing.

B.

Devote

yourself

with

passion,

enjoy

the

pleasure

of

reading

and

avoid

being

controlled

by

ad. C.

Students get some information on Inside

advertising. D.

Students get the main idea, find and infer information according to the reading material. E.

Students express their ideas after reading.

F.

Students help, cooperate and communicate with each other. Teaching important points To enable students to understand the reading material by using predicting, skimming, scanning, analyzing, summarizing and inferring after reading. Teaching difficult points

1. To enable students make use of given information to express their opinions on

the passage. 2. Help students observe language points and prepare for the grammar revision. Teaching methods

Task-based learning approach, competition, group work, discussion Teaching aids Multi-media computer platform, group cards Teaching procedures

I.

Warming

up

Where

can

we

find

advertisements?

Let’s

enjoy

two

advertisements

and

some

pictures

of

advertisements.

II.

Pre

–reading

Look

at

each

of

the

advertisements

on

your

book

(page

42&43)

and

discuss

the

questions

with

a

partner.

What

does

the

advertisements

want

you

to

do

?

【设计意图】通过展示与广告有关的图片，引导学生通过看图片，自然过渡到本课的主题，把学生从无意注意引向有意注意，进而培养学生通过图片预测阅读内容的能力。

III.

Fast

reading

Task

I:

True

or

false.

1.

We

are

exposed

to

ads

only

in

the

public

places.

2.

Understanding

how

advertising

works

can

help

us

earn

a

lot

of

money.

3.

An

advertisement

is

a

message

or

announcement

that

intends

to

inform

or

cheat

people.

4.

Advertisers

include

business,

individuals,

organizations

and

associations

5.

Advertisers

make

ads

effective

by

identifying

the

target

only.

6.

Using

a

suitable

media

plays

an

important

part

in

ads.

7.

An

effective

advertisement

is

likely

to

make

people

buy

the

products

that

they

have

no

use

for.

Task

II：Read

passage

A

on

page

42-43

and

finish

the

following

exercises:

1.

What

can

you

learn

from

the

first

paragraph?

A.

Advertisements

always

have

us

controlled.

B.

C.

D.

Our

daily

life

is

filled

with

advertisements

here

and

there.

.

Everybody

is

the

walking

advertisement.

How

advertisement

works.

3.

Why

do

people

advertise?

A.

Just

for

informing

and

educating

people.

B.

Just

for

entertaining

people.

C.

Just

for

persuading

people

to

buy

a

product.

D.

Just

for

earning

money.

4.

How

does

the

advertiser

make

an

effective

advertisement?

A.

First

identifying

the

target

audience,

then

appealing

to

them

and

choosing

the

appropriate

medium.

B.

Finding

out

the

people

the

advertisement

intends

to

persuade.

C.

Finding

out

as

much

as

possible

about

the

target

group.

D.

Making

the

ad

appeal

to

this

group.

4.

Which

of

the

following

factors

is

not

mentioned

in

the

text

when

advertiser

makes

an

efficient

ad?

A.

Expense.

B.

Techniques.

C.

Appeal

to

people’s

desire.

D.

Time.

Task

III:

Find

out

the

phrases

in

the

text

and

memorize

them.

1.

expose

…to

_______________

2.

come

across

________________ 3.使„„变成

____

____________

4.

avoid

doing

________________

5.

intend

to

do

_______________

6.

make

sense

________________

7.

appeal

to

________________

8.

适合

_________________

9.

grab

the

attention____________

10.

依赖，信赖

____________

11.relate..to

______________

12.需要，厌恶，对„不耐烦

______________

【设计意图】快速阅读技能训练。通过寻读，训练学生有目的、有选择地快速观览，

寻找所需要的信息的能力。并要求学生在课前通过自主学习，把握文章中的重点短语，加强知识的积累。

I.

Intensive

reading

.

Task

1:

Read

the

text

carefully

and

try

to

answer

the

following

questions:

2.3.4.

How

1.WhyWheredo

they

dodoWho

theytheywhere

to

advertises?

advertise?

advertise?

decide

advertise?

【设计意图】引导学生进一步挖掘课文细节内容，更好的掌握课文内容，并活跃课堂气氛。

Task

2:

Divide

passage

A

into

four

parts

and

sum

up

the

main

idea

of

each

part.

Part

I.

(

para

1

)

Introduction

Part

II.

(

para2

)

________________________________________?

Part

III.

(

para____---____

Part

IV.

(

)

para

________________________________________

____---____

)

________________________________________

【设计意图】通过让学生分段并总结段落大意，培养学生归纳主旨和概括能力。

(方法指导：引导学生利用文中的大字标题迅速抓住文章的框架结构)

Task

3:

Analyze

and

translate

the

following

sentences:

1.

Which

sentence

in

the

text

is

the

closest

to

the

following

one?

In

order

not

to

waste

their

money,

the

advertisers

must

make

sure

that

the

advertisements

don’t

miss

their

target

audience,

namely

the

people

the

advertisement

mean

to

persuade.

_________________________________________________________________________________________________________________________________________

2.

Even

some

of

the

casual

garments

we

wear

have

brand

names

attached

to

them

which

turn

us

into

walking

advertisements.