Warming up、Pre-reading、Reading、Comprehending课件配套优秀教案设计

M9U5

Inside Advertising Teaching aims:

1. To comprehend the passage and improve the reading skills. 2. To know what is an advertisement and how to make effective advertisement. 3. To learn about how advertisements work and avoid being controlled by ads. Teaching Importance and Difficulty: Important points:1. Comprehension of the text. 2. Knowledge accumulation of advertising. 3. Useful words and expressions. 4.Make an advertisement. Teaching procedure:

Step I. Warming up Enjoy some pictures and answer some questions. 1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more? 2. What are the features of ads? 3. Where can you see ads?

Teaching purpose: Promote the students’ interest by presenting them some pictures in order to make a good preparation to study the passage. Step II. Fast reading 1.Scan the headings of each section and get a general understanding of the text. Sum up the main idea of each section Section I (para.1) Section II (para. 2) Section III (para. 3-7) Section IV (para. 8-9) Teaching purpose: Train the students’ ability of scanning the passage to find the key information. 2.Scan the para.1,2 and find the answers.

(1)What is an advertisement? (2)What can we use to make an advertisement? (3)Who advertises? (4)How do advertisers make effective advertisements? Step III. Detail reading 1.

Read the passage 3 carefully, and then find out the answers.

(1)

What is the target audience? (2)

What do we need to identify? 2.

Read the passage 4,5

and find out the answers for this question. (1)

How do advertisements appeal to our target? 3.

Read the passage 6,7 and find out the answers for this question. (1)

What do we need to consider while choosing a suitable medium? 4.

Read the passage 8,9 and choose the right answers for this question. (1)

How effective are ads? Teaching purpose: Students can have a good command of the passage by reading the passage and answer the questions. Step IV: Games Choose the right answers according to the pictures. Teaching purpose: Finish the questions by using what they have learned from the passage. Step V: Role play. 1.

Two groups make an advertisement for our school in order to attract more students to study here.

2.

The other groups can choose either commercial advertisement or public service advertisement. Teaching purpose:

Make an ad by using the tricks from the passage.

Step VI: Expanding: Papers of the College Entrance of Examination in 2019 1.Summary: Reading skills of the advertising style and finish the answers. (1)

Why do they advertise? (2)

Where do they advertise? (3) Which of the following is NOT the factor in choosing the right medium? (4)The purpose of this text is to

. 2.Finish the papers in 2019. Teaching purpose: Finish the papers in 2019 by using the tricks we have learned from the passage. Step VII: Summary Sum up what the students have learned in this class. Step VIII: Homework 1. Finish the exercises left in your handout to have a further understanding of how to use the proper reading skills to solve the problems.

2. Finish the writing. 假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要你口头描述如何制作有效广告并为公司的产品设计一则广告（该公司的主打产品是针对上班低头族的一款座椅）。请按照本课所学，为他写一则约120-150字的短文。