Warming up、Pre-reading、Reading、Comprehending教学内容概述

教案背景

选修九

Unit5 Inside advertising 教学设计

1.面向学生：高三学生; 2. 学科：英语

2.课时：1; 3.学生课前准备：

1）阅读有关“广告”的背景材料，为学习本文做好热身。

2）

学习本单元有关词汇及表达。

教学目标

情感目标：了解广告相关内容,学会欣赏广告

知识目标：学习本课基础词汇及其表达

能力目标：提高学生口语表达能力,阅读理解能力

教材分析

本课内容为学生感兴趣的广告话题，而且本文内容与我们日常生活息息相关，教师可以此为

契机，教授学生与本文有关的词汇及表达，相信能取得较好的课堂效果。

教学方法

1）自我学习

2）合作探究

3）启发教学

4）任务型教学法

教学过程

1）视频、图片导入，激发学生兴趣，快速导入本课主题——广告。

2）采用自我学习，合作探究，分组讨论、展示等多种方法。

3）练习形式多样化，并辅以当堂训练，多角度、多方位提高学生能力。

4）适时地对学生进行阅读方法和技巧指导。

module 9 Unit 5 Inside advertising 【Learning aims】

1. Read about “Inside advertising”

and improve your ability of fast reading and summarizing. 2. Devote yourself with passion, enjoy the pleasure of reading and avoid being controlled by ad. 【课前预习】

I. Warming up Can you remember the names or slogans(广告语）

of any products that being advertised?

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Let’s enjoy two advertisements .Do you prefer Pepsi to Coca Cola because of the advertisement?

II. Pre –reading Look at each of the advertisements on your book (page 42&43) and discuss the questions with a partner. What does the advertisements want you to do ? 【设计意图】通过展示与广告有关的图片，引导学生通过看图片，自然过渡到本课

的主题，把学生从无意注意引向有意注意，进而培养学生通过图片预测阅读内容的能力。

III. Fast reading 2）

Task I What’s the main idea of the passage?

Task II：Read passage A on page 42-43 and finish the following exercises: 1. What can you learn from the first paragraph? A. Advertisements always have us controlled. B. Our daily life is filled with advertisements here and there. C. Everybody is the walking advertisement. D. How advertisement works. 2. Why do people advertise? A. Just for informing and educating people. B. Just for entertaining people. C. Just for persuading people to buy a product. D. Just for earning money. 3. How does the advertiser make an effective advertisement? A. First identifying the target audience, then appealing to them and choosing the appropriate medium. B. Finding out the people the advertisement intends to persuade. C. Finding out as much as possible about the target group. D. Making the ad appeal to this group. IV【课内探究】

Intensive reading . Task 1: Read the text carefully and try to answer the following questions: 1. Who

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advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise?

【设计意图】引导学生进一步挖掘课文细节内容，更好的掌握课文内容，

并活跃课堂气氛。

Task 2: According to the above advertisements, we can divide the ads. into two types, what are they? And then we enjoy a Public Service Advertisement and answer the question: What’s the function of PSA? 【设计意图】一方面可以锻炼和加强学生合作学习的能力；另一方面，可

以培养学生交际能力，让他们在运用语言的过程中将课本知识学以致用，进而

提高他们综合运用英语的能

Task3:【当堂检测】

（播放课文录音）

How advertising works An advertisement is a massage or an announcement that 1____ or influences people. Advertisers must identify their 2 _____ possible about them, and how the product would our hopes and dreams or our emotions. As well as reaching the right audience with the right technique, advertisers must also place their ads in the right 6 decision . Obviously, cost will play a big part in this audience and find out as much as 3 ____ ____ their lives . In order to 4 _____people to do something, advertisements often 5____ However good an advertisement is, people are 6 ________to be persuaded if them product is unsuitable for them. Would really good advertising persuade you to buy products and services that you are not interested in or7 ____ ____ ?On the other hand, being constantly 8_________to advertisements can help to change our opinions over time.

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【设计意图】

本环节通过完形填空的形式总结了文章主要大意，

并要求学生在

听课文录音的同时完成这个题目。

通过这个训练，

逐步引导学生学会带着任务听听

力，并概括文章大意和复述能力，以达到掌握课本主要内容的目标。

V post reading

Put theory into practice!Do exercise to improve students’ reading skill,knowing the main purpose of the given passage .

. Homework: 1. In pairs, discuss the questions in Ex 2 on P44. 2. Finish 课时11. Summary 1.表扬优秀个人和小组

2.对同学们的期望和要求

Let's make a little bit progress every day! 【设计意图】通过表扬优秀个人和小组，激励同学们学习英语的热情，并

对同学们提出更高的、切合实际的期望和要求，鼓励学生们更上一层楼！

备课思路：

本节课是一节整体阅读课，内容为广告的相关知识。本着让学生了解广告

的知识以及提高其阅读技能的原则，考虑从细节理解，文章整体结构，以及能

力提升，巩固提高这几个环节准备本课时的授课。

课前预习部分：

Warming up & Pre--reading：引用学生熟悉和感兴趣的广告视频和图片，

创设广告情景，激发学生兴趣，引入话题探讨，并导入文章的阅读。

（Fast reading ）结合文章内容设计了choose the best answer, phrases 。要求学生课前完成，上课核对答案,并强调重点。

课内探究部分：

I. Intensive reading Task 1.让学生回答细节理解题目(who , why , where , how )；

Task 2.讨论公益广告与商业广告的区别；

Task 3.。

完形填空的形式总结了文章主要大意，并在读后结合阅读理解的题型，与高考挂钩，锻炼阅读能力。

要求学生小组活动讨论，展示，然后教师点拨。

II. Discussion. 选取文章涉及到

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的两幅广告，

让学生小组讨论，

并展示其答案，

教师点拨。

当堂检测：

选取了几个重点短语，要求学生边听边填空，然后核对答案，并给学生

5 分钟的背诵时间，当堂检查背诵情况。

作业布置。

课堂小结。

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